Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
Thank you for signing up to . You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.
The mid-June heatwave was at its peak, with temperatures around 100° in Paris—an inescapable reminder of the reality of climate change—when Marie Claire and Kering group launched Fashion Our Future. On stage at La Caserne (an accelerator dedicated to ecologic transition and fashion), a succession of experts, activists, and celebrities from around the world joined together to discuss designing a better fashion industry.
Opening the event, a conversation between Marie-Claire Daveu, Chief Sustainability and Institutional Affairs Officer at Kering, and Katell Pouliquen, Marie Claire France's Editorial Director, insisted on the sad reality of climate change: “We are already feeling its consequences, and we will need to adapt,” Daveu reminded the audience. And women are often in its front line. “What we do in the West has consequences for women and girls in Africa: the lack of water, the subsequent breakdown of families, and the threat to education too,” explained Aïssa Maïga, actor, activist, and director of the documentary Marcher sur l’eau (Walking on Water). In Asia as well, female workers, who constitute 85 percent of the workforce in textile factories, suffer from our consumption habits, mostly from the fast fashion sector. Although women are first affected, they are also some of the first to bring forward solutions. “They become leaders in garment manufacturing factories, and help change the laws,” Nayla Ajaltouni, of collective Ethique sur l’Etiquette, pointed out.
Having taken stock of the situation, the time arrived for solutions. As Pouliquen said in her opening words, “We must change our lifestyles, including the way we dress.” How? Part of the solution can be through activist brands. Among those acting for change: French sneaker brand Veja, represented at the event by cofounder and CEO, Sébastien Kopp. “We want to create a product that is respectful of human rights and of the planet. To do so, we went on the ground, in Brazil, to meet the cotton and rubber producers,” he explained, insisting on the necessity for transparency and traceability—the two conditions required for a truly sustainable fashion. Later, Bénédicte Laloux, art director for Chinese eco-brand ICICLE and Amah Ayivi, founder of Marché Noir, a brand that revisits African clothing, exchanged ideas for solutions to the problems that fashion poses to the environment. Among them: natural dyes, innovative materials, and upcycling.
The latter concept was at the heart of the event, with an experiential workshop, Sed Nove studio, that attendees could visit during breaks, and talks around circular economy. Vestiaire Collective Vice President of Marketing and Branding Vanessa Masliah hammered the idea home: “Fashion’s biggest problem is overproduction, so we need to extend the life of clothing, and use what already exists rather than producing new things.” To create more durable items, the industry can also count on innovative projects. Kering has many—one of which was presented that day by its spokesperson, Yoann Régent, Head of Sustainable Sourcing & Nature Initiative for the South Gobi Cashmere Project, a program for durable cashmere implemented in Mongolia. The program focuses on pastoral techniques that guarantee animal welfare, biodiversity, and the improvement of wages and living conditions for the shepherds. Gucci Off The Grid, a collection that promotes regeneration of materials and textiles by reducing waste and minimizing the use of new resources, was also on display. “Our actions are articulated around circularity, regenerative agriculture, and biodiversity,” Antonella Centra, EVP General Counsel, Corporate Affairs & Sustainability at Gucci, told Marie Claire US's Executive Editor, Danielle McNally, while a showroom presented luggage made in their regenerated nylon fabric, Econyl.
Citizens also have their part to play, and green influencers were there to help. Fanny Enjolras-Galitzine, creator of the Instagram account @the_greenimalist, and Lisa Gachet, founder of fashion brand Make My Lemonade, delivered common sense, actionable advice: “When possible, go for secondhand, try to sew your own clothes, or be certain you’ll wear something at least 30 times before [deciding to buy] it,” said Enjolras-Galitzine. “Durability is a long journey,” boomed Simone Cipriani, founder of the Ethical Fashion Initiative, which works with designers from Africa and Centra Asia.
Today’s efforts will only bear fruits in a few years—which is why it’s so important to start acting now. With the #BeTheChange challenge, an Instagram campaign launched by Marie Claire and Kering to inspire citizens to embody this urgent and vital change, actress Zosia Mamet, model Erin Wasson, Chinese pop-star Chris Lee, Balenciaga muse Suzi de Givenchy, model and spokeswoman Doina Ciobanu, and more, all shared the actions through which they do their part, through which they strive to be the change. “Each and every one of us has a part to play,” concluded Daveu.
Chloe Cohen is a journalist and host of the responsible fashion podcast Nouveau Modele based in Paris.
Watch Mindy Kaling Play 'Pop Quiz'
Our August cover star reveals how she made her first dollar, her favorite late-night snack, the last text she sent, and more.
By Brooke Knappenberger
Channel JOWO—the Joy of Working Out—With Propel Fitness Water
Propel's JOWO campaign features free fitness classes, community giveback...and the chance to win workout swag.
The Wellness Issue
Looking at women's health through a new lens.
By Marie Claire Editors
Sustainable Denim: Everything You Wanted to Know (But Were Afraid to Ask)
Sustainability is fashion's hottest buzzword. Here’s how to know if those jeans are actually eco-friendly—or just cleverly marketed.
By Alyssa Hardy
Chloé's New Lower-Impact Nama Sneaker Is a Step Ahead
The french fashion house is making even more strides in sustainable fashion.
By Sara Holzman
Going Green Never Looked So Chic
Find out how Mimi New York creates a sustainable, eco-chic couture line with no waste just in time for Fashion Week. Check out MarieClaire.com for more news.
By Michelle Guerrere
Who We Love Chinti and Parker
For the English knitwear label, being sustainable and ethical is all in the details.
By Michelle Guerrere
The "Green" Carpet Continues Thanks to H&M!
The red carpet walk is increasingly eco-conscious with celebs like Michelle Williams, Amanda Seyfried, Kristin Davis, and Viola Davis turning out in H&M's Exclusive Glamour Collection.
By Amanda Hearst
TOMS "One Day Without Shoes" in New York's Tompkins Square Park
This week, Amanda Hearst joined TOMS "One Day Without Shoes" Walk, and marched away with a better understanding of the campaign.
By Amanda Hearst
Brooklyn Decker Wears Ethical Fashion Brand Femme d'Armes
Brooklyn Decker chose an eco-chic Femme d'Armes gown for the red carpet. Amanda Hearst reports on the ethical brand.
By Amanda Hearst
Must Attend Event: TOMS One Day Without Shoes
Amanda Hearst will be at TOMS' "One Day Without Shoes" walk, and she wants you to join her!
By Amanda Hearst