The Best Watch Brands With Picks Under $200
Unique? Check. Won't break the bank? Check.


Shopping for a watch can be...intimidating. One must factor in price, size, style—and with a sea of options available, where do you start? If your Rolex dreams are unlikely to come true this year, why not look towards affordable watch brands that make great pieces at an attainable price point? Yes, landing a luxury timepiece is the dream, but as you fantasize about Cartier’s iconic Crash watch, the time only goes by slower. Think about it: Scoring a unique watch without spending more than $200? Sounds like a good deal to me.
While iconic watchmakers set the bar for excellence, smaller and up-and-coming brands are worth keeping an eye on—they're keeping their finger on the pulse of the industry by producing cutting-edge styles that won't break the bank. Check out these watches available from brands we're really getting behind.
Founded by sister-brother duo Shabeena and Amir Beeghani, BREDA had a rich history before becoming its own entity. This family-owned company was founded in 2009, but its roots date back to the '50s, when their grandfather began selling watches in India at a time where the market was bare.
I mean, have you ever seen a watch like this? Designed by the late Stewart Unger, this watch exudes individuality. Today, Unger's right-hand woman Stacey Hoover keeps the dream alive by expanding what was originally available in six colors to 25 unique combinations. The clear olive happens to be a favorite, but take a look at the other colors available—you won't be disappointed.
What I find most interesting about this watch: The message behind its design. It was created to remind you how important it is to live in the present. As the wearer looks at the glass that fades the past and future hours, they are called to remember that what matters most is the present moment.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Imani Granger is an Accessories Assistant at Marie Claire, covering all things glitter and gold.
-
Confirmed: Dua Lipa's Diamond Ring Is of the Engagement Variety
It has a romantic backstory, too.
-
Every Stylish Woman I Know Is Obsessed with this Expensive-Looking Nail Polish Shade
24 luxe options that work with every skin tone.
-
The History of Fashion's Embroidery Renaissance
Tracing the gilded thread from ancient Egypt and Tudor courts to the Spring ’25 runways.
-
The Best Expensive-Looking Accessories Hiding at Zara, H&M, and Mango
It'll be our little secret.
-
I’m Crafting a Rich-Looking Wardrobe With These Luxury Spring Accessories
Follow my lead by shopping on-sale styles from SSENSE, Neiman Marcus, and Bergdorf Goodman.
-
Taylor Swift Styles a Super Bowl-Eve Rich Girl Coat With $6,450-Worth of Designer Accessories
The singer co-signs the Penny Lane and Yeti coat trends.
-
2025's Loud Luxury Accessory Trend Makes Looking Rich So Easy
They might be maximal, but these styles are surprisingly wearable.
-
45 Designer Accessories That Are Giving Rich-Girl Vacation Energy
Luxury bags, sunglasses, hats, and more to complete your vacation wardrobe.
-
Can Emotional Support Accessories Get Me Through 2025?
Stuffed animals are for adults now.
-
Katie Holmes Abandons Her Favorite Designer Accessories for a Cherry Red Bag and New Ballet Flats
She's making an accessories switch-up.
-
Kaia Gerber's Under-$500 Bag, Ballet Flats, and Sunglasses Are the Only Accessories She Needs
The model's all-white, off-duty look includes all the pieces she wears most.