This 420-Friendly Designer Is Taking Jewelry to New Heights

Collage of jewelry pieces. — (Image credit: Courtesy of Jacquie Aiche, design by Katja Cho)

An invite for a carb party (#munchies) just landed in my inbox, so for today, that great national period of chill debauchery known as 420, AKA Weed Day, I won't need anything else except a Jacquie Aiche "sweet leaf" choker. And maybe one of her diamond halter bras.

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Known for 1) Making the Body Chain Happen and 2) frosting celebrities such as Rihanna, Taylor Swift, Gigi Hadid, and Emily Ratajkowski—the current face of the brand—with earth-goddess-y jewels, Aiche excels at haute bohemian/lady-stoner accessories that never veer into "We get it—you smoke" territory. (Provided you aren't wearing her snakeskin lighter necklace while rolling a joint, that is.) Alongside the delicate rings, ear cuffs, and hand bracelets, a chambray shirt in collaboration with Mother rounds out the cannabis-themed part of the collection. As you can imagine, it's been quite the hit at Coachella.

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On the horizon for JA: Native American turquoise charms saved over the years and strung onto long chains and cool-girl cameo rings—Rihanna owns the African mask version, so you know there's nothing stuffy about them. And that's the thing about Jacquie Aiche: It's for a girl who smokes and maybe spends too much on crystals like Spencer Pratt once did, but it's even more for a girl who's ballsy and proud. It takes guts—and no small amount of self-love—to wear a giant teardrop ruby on your sternum, after all.