There's Something Interesting Going on with Boobs in Fashion Right Now

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published 20 September 2017

According to Playboy (opens in new tab), young people aren't into boobs anymore, adding mammaries to a CVS-receipt's length list of things beginning with Big Macs (opens in new tab) and ending with self-pity (opens in new tab). But fashion people—despite their traditional aversion to any protrusion that interferes with The Line—would beg to differ.

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5 Microtrends from NYFW That Will Only Get Bigger

You see, for spring, designers have been presenting pieces that both enhance the poitrine while simultaneously ignoring it, namely by doing these stylized corsets where the traditional boob cups are present but not outlining where the real boobs actually are. Huh? Maybe a picture would help.

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Granted, who knows how these J.W. Anderson tops would look on a larger bust measurement, but we can at least appreciate how they hint at the body without giving much away. Now, for an even more ambiguous extreme example, let's take a look at Prabal Gurung, who showed open jackets detailed with parabolas that only obliquely suggest the shape of the boobs underneath.

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Then on to Instagram-famous brand Orseund Iris, known for similarly quadratic-formula-shaped enhancements, though raised and nubby and equipped with a heavy-duty underwire.

Orseund Iris, $195

BUY IT: orseundiris.com (opens in new tab).

So what does it all mean, besides that designers have found a workaround for those boob cups, which someone (the Proenza Schouler boys, possibly) once called the hardest things to fit? Maybe that after seasons of high-neck dresses, we're ready to "rediscover" boobs, whether we like ours or not (opens in new tab). (Think about it: With two machine-symmetrical outlines placed smack-dab in the middle of your chest, who wouldn't have a great rack, with the nipple falling exactly midway between elbow and shoulder?) Maybe that we shouldn't declare anything dead based on some dudes' porn searches. Or maybe that we were never really over boobs after all.

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Chelsea Peng is a writer and editor who was formerly the assistant editor at MarieClaire.com. She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.

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