Need to Meet: Fashion Designer Lana Dumitru
With her designs that combine traditional dress and technology together, Lana Dumitru is making a name for herself as well as her native country, Romania.

After years under the tyrannical Ceausescu regime — in which basic freedoms and creativity were brutally repressed — Romania is now in its adolescent years of capitalism, and at the crucial age for development of fashion. "Fashion in Romania is fresh and I can compare it with a newborn — we are starting to discover things and grow," says Romanian designer Lana Dumitru. "But I can compare it with an old man as well — everything is going really slow."
However, Lana's success as an innovative designer is anything but sluggish. Even though she's still a student at the Design Institute of Italy, she has already become internationally recognized for her collections that fuse camouflage, technology, and old-world traditions together.
Her graduation collection at the Bucharest Institute of Art tracked the evolution of women, much through the animalistic and technological interpretations of the female body. In many of the pieces, Lana did not settle for the gimmicks of fancy screen-printing: She altered the proportions of the fabric to give a three-dimensional form to the image portrayed.
For example, one reptilian-inspired dress featured two snakeheads as shoulder pads. Other pieces left nothing to the imagination, such as the "naked dress" which portrayed a life size, frescoed body of renaissance proportions. Fast forward to the era of the technologically-savvy female: The designer introduced the "Facebook Dress" — a short, sleeveless dress featuring the Facebook profile page of the designer herself.
Lana then developed a more wearable line called "Romanian Apparel," which saw pieces that sold out almost instantly. By pixilating traditional Romanian patterns into Tetris-like blocks, she made styles once designated for a generation of grandmothers more desirable for a younger crowd.
In her latest collection, W/S, Lana still takes the comically suggestive attitude towards the female form — everyday objects reflect the female reproductive system. Lana could easily convert her W/S collection into streetwear, a would-be fashion feat for Romania as well as wearable technological design. It's the art of camouflage without blending in — and that is exactly what is getting Lana noticed.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
-
Sofia Richie Grainge Styles Zebra Pants With Flip-Flops
Next stop on the tour: her elegant wedding venue in the South of France.
-
Gigi Hadid Pairs Metallic Track Pants and Mesh Flats
The controversial shoe trend is most definitely gaining steam.
-
Body Language Expert Says Kate Can't "Mask Her Emotions"
"We also saw William...mirroring the same emotions as Kate."
-
Sofia Richie Grainge Enlists Zebra Pants and The Row Flip-Flops to Continue Her Rich Euro Summer
Next stop on the tour: her elegant wedding venue in the South of France.
-
Gigi Hadid Pairs Metallic Track Pants and Mesh Flats for Double Date Night in New York
The controversial shoe trend is most definitely gaining steam.
-
Fashion's Embroidery Renaissance Is Stitching Fresh Life Into a Centuries-Old Art Form
Tracing the gilded thread from ancient Egypt and Tudor courts to the Spring ’25 runways.
-
Pucci Prints Are Back—And the Best Ones Are Already in Your Mom’s Closet
The best ones are already in your mom's closet.
-
26 New J.Crew Arrivals I Predict Everyone Will Be Wearing on Their Summer Vacations
Consider my dream vacation wardrobe sorted.
-
The Secret to My Anti-Basic Summer Outfits? These Elevated Neckline Tops From H&M and Zara
28 under-$50 picks from H&M and Zara to instantly upgrade your look.
-
Miley Cyrus's Naked Schiaparelli Net Dress Is Dripping With Crystal Water Drops
The singer plucked the nude haute couture outfit straight from the runway.
-
Jennifer Lawrence Doubles Up on Controversial Summer Trends in Jorts and The Row Flip-Flops
She also played into 2025's sardine fashion trend in an unexpected way.