The wait is (finally) over! After months of a rumored summer launch date, Swedish-born retailer H&M is officially open for online shopping! The store announced the news via Twitter early this morning.
H&M's e-commerce site will be available in all 50 states, and is joining several overseas nations such as Germany, Sweden, and Norway in the world of online shopping for the retailer. H&M's e-commerce site will be home to more than just their in-store inventory: their new home collection, H&M Home, is now available exclusively online. Additionally, the Paris Runway Collection will hit the web two weeks before it hits stores.
To celebrate the new and much improved site, the megastore is holding an Instagram-based contest called "50 States of Fashion." One fashion blogger from each of the 50 states will ask readers to submit Instagram snaps of their online H&M purchases, and the best of the best will win a prize. In the meantime, hit up the new site to save some major cash from the comfort of your home. A little tip: to save yourself from those pesky shipping costs, sign up for their online newsletter. Let's just hope that H&M's website doesn't crash when the swarms of fashion lovers log on to shop their Isabel Marant designer collaboration, which hits H&M both in-store and online in November.
-
Sofia Richie Grainge Styles Zebra Pants With Flip-FlopsNext stop on the tour: her elegant wedding venue in the South of France.
-
Gigi Hadid Pairs Metallic Track Pants and Mesh FlatsThe controversial shoe trend is most definitely gaining steam.
-
Body Language Expert Says Kate Can't "Mask Her Emotions""We also saw William...mirroring the same emotions as Kate."
-
The Mango x Supriya Lele Collaboration Has Me Considering a Summer Vibe ShiftOut with warm-weather basics, in with hip cut-out leggings.
-
The Best Expensive-Looking Accessories Hiding at Zara, H&M, and MangoIt'll be our little secret.
-
We Tested the H&M x Magda Butrym Collaboration Before Anyone Else—Here's Our Shopping VerdictPolish designer Magda Butrym is beloved by A-listers—and our team.
-
I’m Crafting a Rich-Looking Wardrobe With These Luxury Spring AccessoriesFollow my lead by shopping on-sale styles from SSENSE, Neiman Marcus, and Bergdorf Goodman.
-
Taylor Swift Styles a Super Bowl-Eve Rich Girl Coat With $6,450-Worth of Designer AccessoriesThe singer co-signs the Penny Lane and Yeti coat trends.
-
2025's Loud Luxury Accessory Trend Makes Looking Rich So EasyThey might be maximal, but these styles are surprisingly wearable.
-
45 Designer Accessories That Are Giving Rich-Girl Vacation EnergyLuxury bags, sunglasses, hats, and more to complete your vacation wardrobe.
-
Can Emotional Support Accessories Get Me Through 2025?Stuffed animals are for adults now.
