The 20 Best Bra Brands for Comfort and Support
They'll feel like a second skin.
Finding the right bra is like finding a significant other—you spend so much time with them, it needs to be a good fit. But tracking down the right bra isn't always easy, in part due to the sheer variety of options out there. Plus, it takes time to figure out whether you feel like your comfiest, sexiest, most supported self in an underwire bra, a balconette bra, a bralette, a molded cup bra, or no bra at all (we're team free the nip, especially when WFH).
A good bra should fit like a second skin and serve as the base for your lingerie collection. Ahead, we rounded up the bra brands you can trust—including DTC brands, Black-owned lingerie labels, and much more—so you're picking from the best selections out there. If you're looking to expand your entire lingerie collection, check out our edit of the best lingerie brands.
Savage x Fenty Floral Lace and Mesh Bralette
Rihanna's lingerie brand is gorgeous, inclusive, and affordable. It'll be easy to channel the star's fiery nature (or at least imagine yourself in her bold shoes) when you try on one of her bras or lingerie pieces.
Agent Provocateur Cupid Bralette
Agent Provocateur creates playful and sexy lingerie that makes you feel your best. In recent years, lingerie has become socially acceptable to wear outdoors, whether under a blazer or peeking out from a button-down blouse—so get inspired and style this lace bra with a blazer and some sleek trousers.
Dora Larsen Balconette Bra
Best at designing unique color combinations, London-based designer Georgia Larsen is adept at creating bras that are almost too pretty to be hidden. The brand upholds sustainable and ethical values and utilizes their platform to raise awareness about sustainability and the climate crisis.
