15 Beauty Brands Giving Back for Breast Cancer Awareness Month

Giving back is beautiful.

collage of beauty products with a pink background
(Image credit: Future)

October marks National Breast Cancer Awareness Month in the United States—a time devoted to the awareness a prevention of breast cancer, which infects one in eight women. Therefore, it's of the utmost importance that people support the breast cancer patients and survivors in their lives. Women should also ensure that they regularly perform self-examinations and have regular mammograms in order to stay on top of one's own health and wellnessparticularly among those who have pre-existing conditions, such as dense breasts or the presence of the BRCA gene. Early detection, after all, can significantly reduce the severity and risk that breast cancer poses to patients.

While this disease impacts a devastating number of us, there is still much hope: Groundbreaking research is being done every day to prevent, cure, and lessen the symptoms of this disease, and there are also countless organizations out there that are working to make patients' and survivors' lives easier. 

You can, of course, directly support organizations like this directly—including Memorial Sloan Kettering, the National Breast Cancer Foundation, the Pink Agenda, and more—but you can also do so by choosing to support brands that give back when it comes time for you to make your next shopping trip. And this month, number of brands are donating their profits to Breast Cancer Awareness in a variety of ways. 

Read on to learn about the beauty brands donating to breast cancer research, awareness, and patient/survivor support, so that when you make your next purchase, you know your dollars are going to a cause you believe in. 

Bobbi Brown


Colleen Rothschild






Jane Iredale

Wander Beauty

iS Clinical

Sugarbear Hair


twenty/twenty beauty


Gabrielle Ulubay
Beauty Writer

Gabrielle Ulubay is a Beauty Writer at Marie Claire. She has also written about sexual wellness, politics, culture, and fashion at Marie Claire and at publications including The New York Times, HuffPost Personal, Bustle, Alma, Muskrat Magazine, O'Bheal, and elsewhere. Her personal essay in The New York Times' Modern Love column kickstarted her professional writing career in 2018, and that piece has since been printed in the 2019 revised edition of the Modern Love book. Having studied history, international relations, and film, she has made films on politics and gender equity in addition to writing about cinema for Film Ireland, University College Cork, and on her personal blog, gabrielleulubay.medium.com. Before working with Marie Claire, Gabrielle worked in local government, higher education, and sales, and has resided in four countries and counting. She has worked extensively in the e-commerce and sales spaces since 2020, and spent two years at Drizly, where she developed an expertise in finding the best, highest quality goods and experiences money can buy.

Deeply political, she believes that skincare, haircare, and sexual wellness are central tenets to one's overall health and fights for them to be taken seriously, especially for people of color. She also loves studying makeup as a means of artistic expression, drawing on her experience as an artist in her analysis of beauty trends. She's based in New York City, where she can be found watching movies or running her art business when she isn't writing. Find her on Twitter at @GabrielleUlubay or on Instagram at @gabrielle.ulubay, or follow her art at @suburban.graffiti.art