The 12 Best Beauty Launches of September 2023, According to Marie Claire Editors

It’s a big month for beauty.

best beauty launches for september
(Image credit: Future)

We’re only halfway through September, and it’s already been pretty buzzy beauty-wise. New York Fashion Week signaled the start of dozens of new beauty trends, ranging from bows and barrettes as hair accessories to balmy skin and black lip liner. In fact, a handful of just launched products made their grand debut on the catwalk (read: Lancôme’s new serum concealer on the LaQuan Smith runway or Addiction Tokyo’s stateside debut at Staud). We’ve seen techy innovations enter the beauty biotech space (looking at you, Orveda) and even watched big-name celebrities like Christy Turlington endorse just-launched face oils.

In short: It’s been busy. Naturally, we’ve been keeping tabs on the chaos, logging the new launches that are worth your time and money. I’ve found myself obsessing over a do-it-all serum from a new-to-the-scene brand called Basic Principle, while other members of the Marie Claire team discovered new go-to eyeliners and lip balms. To get the scoop on our favorites, read ahead. 

Samantha Holender
Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and keeps up with the latest trends in the beauty space. She has previously written for Us Weekly, Popsugar,,, and Philadelphia Wedding. Follow her on Instagram @samholender.