The Best Beauty From NYFW Spring/Summer 2024

We spent hours backstage to get the scoop.

nyfw loveshackfancy show
(Image credit: Getty Images)

New York Fashion Week is the best time of the year. There’s incredible fashion gracing runways and inimitable street style. Perhaps the best aspect of the week however, is that designers, creatives, and industry leaders begin to lay the groundwork for an entire year of trends—and that includes beauty. Renowned hair stylists, makeup artists, and nail artists collaborate with fashion designers to create works of beauty art ranging from sculptural updos to graphic nail designs. These looks make their grand debut on the runway, but hours before their global debut, you can find the Marie Claire beauty team immersed in the backstage chaos—scoping out the products on scene and getting how-to-get-the-look tips from the pros responsible for the glam. 

While the week is nearing a close (only one and a half days to go), it’s safe to say the beauty is strong this go-round. A very ‘90s-esque return to chocolate brown lipstick brought buzz to Rachel Comey's runway. Then, micro French manicures proved their staying power at Kate Spade. To see these looks and many more, plus a peak into what goes down behind the scenes, keep reading. The geniuses responsible for this year’s beauty looks are sharing their go-to products, backstage secrets, and pro-tips, ahead.  

Monochromatic Makeup at 3.1 Philip Lim

model beauty at philip lim

(Image credit: Getty Images)

Season after season, parred-back glam reigns supreme on the runways—and the Philip Lim show was no exception. For the model's makeup, the designed teamed up with Into You Official, a brand that is which is highly popular in Japan, China, Taiwan, and Malaysia. "In America, after Covid, there was a lot of hate toward Asian Americans. We hope that through makeup we can help people not only help express their own selves, but also show that Asian beauty can be a part of the entire community," the brand's founder Minnie Ma exclusively told Marie Claire. The makeup team used the brand's multi-purpose lip products to create subtle monochromatic looks, carrying a uniform color across the models eyes, cheeks, and lips. 

The hair was equally as simply and sleek, thanks to a little help from Kevin Murphy products and lead hairstylist Mustafa Yanaz. "We have three different looks and they're all about effortless and natural texture," Yanaz tells Marie Claire. "We want product in the hair, but not overly done—it's about enhancing what they already have." 

Pretty Pinks at LoveShackFancy

loveshackfancy makeup nyfw

(Image credit: Getty Images)

Further proof pink is the color of the season: The LoveShackFancy presentation. In addition to a pink wash across the lips and eyes, lead makeup artist Amy Conway put an extra emphasis on blush. "We have really ethereal, really balmy skin with a classic, beautiful flush on the cheek. It's placed nice and high on the cheek so it gives a child-like flush so it gives an innocent vibe," she exclusiv

Chocolate Souffle Makeup at Retrofete

model at retrofete

(Image credit: Steve Eichner for

The second I walked backstage at Retrofete, I smelled chocolate. The reason: Too Faced whipped up a chocolate soufflé-themed makeup look with the help of a handful of chocolate-scented products. "It's a whipped chocolate look: It's chocolate lashes, it's a chocolate bronzer, it's a chocolate eye," the brand's global makeup artist Elyse Reneau exclusively tells Marie Claire. "Everything is diffused—nothing is harsh, everything is soft." The takeaway: Brown makeup is here to stay. 

Angular Lines at LaQuan Smith

laquan smith beauty

(Image credit: Getty Images)

"LaQuan's clothes have a lot of tailoring, so I wanted the hair to still feel easy, but with some graphic lines," explains celebrity hairstylist Lacy Redway. "We have a strong center part that is cohesive throughout everyone's hair, but we also have braids for those that have textured hair. We did really straight hair with a blunt end, which is a nice graphic component to the hairstyle." 

The graphic momentum carried over to the makeup, where Lancôme ambassador Sheika Daley led a team to create a super-sharp cat-eye, something that we've seen repeatedly on the runway this season. "We left a little bit of negative space on the inside, to create a beautiful halo effect as they go down the catwalk," the makeup artist tells Marie Claire. "We paired that with beautiful glowy, balmy skin." 

Pops of Color at Mansur Gavriel

mansur gavriel makeup

(Image credit: Getty Images)

While shimmery, feminine makeup dominated this season's beauty trends, there were a handful of designers that opted for a contrasting look complete with bright, bold pops of color. Mansur Gavriel was one of the bunch to do just that. The designer teamed up with Kanako Takase, the global creative director of Addiction Tokyo, to create vibrant washes of color across models' lids. 

Brown Lips at Rachel Comey

model with brown lipstick at rachel comey nyfw

(Image credit: Getty Images)

Lips took a back seat last year—we placed a huge focus on glosses, plumpers, and pretty, albeit very subtle, washes of color. Reds had a bit of resurgence, but to be candid: That’s a classic. If the Rachel Comey show was any indication, that’s about to change. Inspired by the artwork of Joan Jonas, Estee Lauder global makeup artist Romy Soleimani made a case for brown as the “new statement lip.” The intensity was achieved in one of two ways: With Estee Lauder’s Pure Color Matte Lipstick in shade Sultry or with the Double Wear Stay-in-Place Flawless Concealer in shade 8N. If you opt for the latter, I *highly* recommend using a lip brush for application. 

Swan-Inspired Makeup at Alice and Olivia


(Image credit: Courtesy of Alice and Olivia)

If you want further proof that ballet-core beauty is poised to take over this year, look to Alice and Olivia's presentation, which featured a less-cutesy, more-elegant take on the trend. “We created two distinct beauty looks inspired by the archetype of the Modern 1960s Swan," Executive Director of Global Beauty at Too Faced Elyse Reneau says. "The first is all about ‘The Revenge Lip’: a bold red lip, dripping in juicy gloss. It’s a lip that’s just for you and no one else. The second look is The Sparkling Siren with a Nude take on the Revenge Lip—all about platinum sparkle, a little gold, a little silver and a whole lot of magic." 

The hair for the show naturally featured pearl embellishments and—you guessed it—more ribbons. 

Strawberry Makeup at Buci

Another year, another case for glowy skin. Take the BUCI show as proof, dewy, fresh skin is going absolutely nowhere. Celebrity makeup artist Dani Parkes led the backstage circus and leaned exclusively on a range of Almay skincare and makeup before sending models down the runway. “We really wanted to have a fresh-faced and clean aesthetic to these looks," celebrity makeup artist Dani Parkes exclusively tells me. "We were inspired by the strawberry girl and crushed cherry lip trends and wanted the girls to look like they were in the garden playing with fairies." 

To achieve the wanderlust aura, she used the Almay Lip Vibes Lipstick in shade Get Crazy on the cheeks, under the eyes, and the lips. "I go in with a harsher layer on the inner rim of the lips to give the look of just having eaten a cherry," she adds. 

Micro French at Kate Spade

manicure at kate spade fashion week 23/24

(Image credit: Getty Images)

Clean skin and sleek hair took center stage at Kate Spade, but the nails brought a little splash of excitement to the beauty look. "We did a very trendy micro French. We gave a really even base and then some models got a white French, while some got a black French with the Noel logo, which hasn't been used since the 90s," lead nail artist Julie Kandelac shares. "We really wanted something that was monochromatic and very crisp." 

Every model's nails were hand-painted by the all-star Essie team using Essie Expressie polish for a quick-dry that won't smudge in the backstage craze.