Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Fashion Month
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • NYFW
    • Life In Plastic
    • Cari Champion
    • New Books
    • Postpartum Psychosis
    1. Beauty
    2. Hair

    Okay, Mary-Kate and Ashley's Beauty Evolution Is Actually Insane

    There are the Olsens, and then there are the Olsens 2.0, and I love them both.

    Ruby Buddemeyer's avatar
    By Ruby Buddemeyer
    Published 13 June 2018 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Mary-Kate and Ashley Olsen as young girls in 1998.
    (Image credit: Getty Images)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Ready to feel extremely old? Today is Mary-Kate and Ashley Olsen's 32nd birthday. Yes, they are thirty-freaking-two, which means we've been blessed with over three decades of the ultimate twin content.

    And since the Olsens have served as A-1 beauty inspiration throughout their entire career, I've decided that there's no better way to honor the duo than by rounding up their best hair and makeup moments of all time. Ahead, the epic beauty evolution of Mary-Kate and Ashley.

    1991

    Mary-Kate and Ashley Olsen as young girls in 1991.

    (Image credit: Getty Images)

    When the twins were just a couple of little nuggets, their hair game was defined by a signature high ponytail with straight-across bangs. And since this was the '90s, that meant scrunchies and ribbons were always in tow.

    Latest Videos FromMarie Claire
    Watch full video here:

    1993

    Mary-Kate and Ashley Olsen wearing matching nautical themed outfits as young girls in 1993.

    (Image credit: Getty Images)

    If updos weren’t on the table, Mary-Kate and Ashley relied on their all-time favorite beauty accessory: hats on hats on hats. Here they are showing off a pair of nautical bows, because why not?

    1994

    The Olsen sisters wear braided pigtails as young girls in 1994.

    (Image credit: Getty Images)

    What’s cuter than the Olsen twins in pigtail braids and messy bangs? Nothing.

    You may like
    • a collage of the olsen twins wearing various fall outfits spotted through streetstyle The Olsen Twins’ Best Styling Tricks Were Made for Fall
    • Princess Kate wears a gingham dress and has long beachy waves in her long brown hair Princess Kate Utilizes a "Core Rotation" of Beauty Tricks
    • collage of celebrities wearing the Mary Jane shoe trend for summer 2026 Thanks to It Girls, Mary Janes Are All Grown Up

    1997

    The Olsen twins sporting bob haircuts in 1997.

    (Image credit: Getty Images)

    The late '90s marked the beginning of Mary-Kate and Ashley’s "serious" phase. The twins chopped their hair into a couple of chin-grazing bobs, saying goodbye to the high-ponytails of their past.

    1998

    Mary-Kate and Ashley Olsen wear their hair up in fountain ponytails as young girls in 1998.

    (Image credit: Getty Images)

    Psyche! The twins showed up to the Spice World premiere (#tbt) with their hair pulled into fountain ponytails. Their look was completed with a pair of black-velvet headbands and a few loose, wispy, face-framing layers.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    1999

    Mary-Kate and Ashley Olsen with their hair styled in middle parted lobs in 1999.

    (Image credit: Getty Images)

    The girls opted for the ultimate '90s style towards the end of the decade: middle-parted lobs (with flipped-up ends, of course) and barely there black eyeliner. If you look closely, you’ll notice a slight variation in their lengths—this marked the onset of their departure from identical-ness.

    2001

    Mary-Kate and Ashley Olsen with long, straight, blonde hair in 2001.

    (Image credit: Getty Images)

    In the early aughts, the Olsens channeled Avril Lavigne with long, stick-straight hair with ashy highlights. Their look was topped off with black eyeliner (rimming their waterlines, no less) and a few coats of shiny, clear lipgloss.

    2003

    The Olsen twins with long, lightly curled, blonde hair.

    (Image credit: Getty Images)

    After a couple years of going hard on the flat iron, the twins were introduced to the world of curling irons, showing up to the 2003 MTV Video Music Awards with beachy waves. At this point, the twins had graduated from Makeup 101 and started experimenting with smoky eyes.

    What to read next
    • Princess Catharina Amalia wearing a red top and smiling Europe's Future Queens Are Making Their Own Royal Beauty Rules
    • three women including nicole kidman, zoe kravitz, and kylie jenner each wearing a different ponytail hairstyle Your Ponytail Could Be Doing So Much More
    • Hilary Duff in an In the Mood collage Hilary Duff's New Beauty Collab Feels Like Peak Y2K

    2005

    The Olsen twins with tighter curls in their hair at an event in 2005.

    (Image credit: Getty Images)

    Coming off hot from their introduction to loose curls, the twins embraced volume and body at their first Met Gala red carpet. Although Ashley showed up with her signature blonde hair, Mary-Kate took a leap into independence with a warmer, chestnut shade.

    2007

    The Olsen twins with differing hairstyles.

    (Image credit: Getty Images)

    At the 2007 CFDA Fashion Awards, new style icons Mary-Kate and Ashley walked the red carpet with totally different hairstyles—Mary-Kate chose mermaid-length extensions, while Ashley went for a sleek, center-parted bun. But never fear—their thick, inky-black smoky eyes were a near-identical match.

    2009

    The Olsen twins with matching wavy blonde hair.

    (Image credit: Getty Images)

    The twins went back to their matching ways at the Nine premiere in 2009: yellow-blonde waves falling over their grungy makeup.

    2011

    Mary-Kate and Ashley Olsen with differing hairstyles.

    (Image credit: Getty Images)

    In 2011, Mary-Kate paid homage to the twin’s pigtail phase with a single, side-parted braid. Ashley, on the other hand, swept her hair into a slow bun with a few loose pieces framing her face. Crimson eyeshadow lined both of their eyes, giving them an other-worldly look.

    2014

    The Olsen sisters, both with their hair tied back in a bun.

    (Image credit: Getty Images)

    At the 2014 CFDA Fashion Awards, the duo walked the red carpet in matching buns—their signature I-woke-up-like-this texture on display against fresh, no-makeup makeup.

    2017

    The Olsen twins with long wavy hair.

    (Image credit: Getty Images)

    Three years later, Mary-Kate and Ashley went even more minimal with their CFDA Awards beauty. Mary-Kate, again, experimented with a different hue—this time a strawberry blonde shade with amber lowlights.

    2018

    Mary-Kate and Ashley Olsen with long wavy hair.

    (Image credit: Getty Images)

    And now, behold the Olsen twins as we know and love them today, with long, textured waves, neutral makeup, and thick brows.

    Explore More
    Hairstyles makeup
    Ruby Buddemeyer
    Ruby Buddemeyer
    Social Links Navigation

    Ruby was the beauty editor at Cosmopolitan, where she covered beauty across print and digital. Her work has appeared on The Zoe Report, Fashionista, and StyleCaster. Follow her on Instagram.

    Read more
    a collage of the olsen twins wearing various fall outfits spotted through streetstyle
    Fall fashion The Olsen Twins’ Best Styling Tricks Were Made for Fall
    By Cortne Bonilla-Oliva
    Princess Catharina Amalia wearing a red top and smiling
    Royals Europe's Future Queens Are Making Their Own Royal Beauty Rules
    By Kristin Contino
     
     
    a watery mint background with three photos of a young white woman with brown hair and glowing skin in stylish outfits
    Beauty Claudia Sulewski's Secret to Feeling Like a Hot Girl Costs $0 "Those are the days where I am feeling so confident about myself and feeling like that hot b*tch."
    By Hannah Baxter
    Sisters Dakota and Elle Fanning coordinated in the slouchy pouch bag trend
    Celebrity Style Dakota and Elle Fanning Made a Case for a Slouchy Pouch Fall
    By Meguire Hennes
     
     
    Latest in Hair
    Princess Catharina Amalia wearing a red top and smiling
    Royals Europe's Future Queens Are Making Their Own Royal Beauty Rules
    a woman in a fashionable red blazer and curly hair next to humidity hair products
    Hair It May Be 90 Percent Humidity, But With These Products, My Hair Still Looks Good
     
     
    ocean water background with two girls with beach waves on top next to hair styling products for fine hair
    Hair Think Beach Waves Won't Last On Fine Hair? I Found the Fool-Proof Routine
    Princess Kate sitting in a car wearing a white blouse and brown hat
    Royals Princess Kate’s Summer Hair Switch-Up Has Become a Balmoral Tradition
     
     
    Latest in Features
    women sweating and working out next to electrolyte powders
    Wellness Electrolyte Powders Are Everywhere—But Do You Really Need Them?
    A split image of author R.F. Kuang, resting her head on her hand while sitting with her shoulder propped on a restaurant booth table, next to the cover art for 'Taipei Story.'
    Books R.F. Kuang Shares Her Favorite Reads About the “Hilarious Friction” of Learning a Language
     
     
    a grid design with three manicures and three bottles of nail polish
    Nails My Next Manicure Is Taking Its Cues From Stockholm Street Style
    a collage of sunglasses manicures on five sets of hands with three bottles of nail polish on colorful printed fabric
    Nails NYFW Nail Trends Are Off to a Shady Start
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.