While only about 2 percent of the world population is born blonde, the rest are still going for gold:
34% of the hair dye sold in the U.S. last year was blonde.
80% of Koreans in their 20s lighten their hair.
MY CHEMICAL ROMANCE: THE LABOR, COST, AND STRESS OF RELAXING BLACK HAIR
HOW IT'S DONE: A petroleum base is applied to the scalp, then a relaxer with sodium hydroxide (basically, lye) is put on the hair. It stays on for 25 to 30 minutes and is then washed two or three times with a neutralizing shampoo. Finally, a deep conditioner is applied and rinsed, and hair is styled.
TIME: 2 to 3 hours
COST: About $225 for virgin hair; $110 for touch-ups
MAINTENANCE: A touch-up is needed every 8 to 10 weeks. Because of damage caused by the chemicals, hair can only be washed once or twice a week.
RISKS: A too-strong relaxer causes excessive breakage and scalp burns.
The Perfumer Behind Last Year's Most Talked-About Fragrance Just Released Another Perfect Scent
Aqua Media Cologne forte embodies a feeling of balance and harmony.
By Deena Campbell
'Yellowface' Is Our June Book Club Pick
Read an excerpt from R.F. Kuang's latest novel, here, then dive in with us throughout the month.
By Brooke Knappenberger
I Scoured the Summer Runways—Here Are the Six Shoe Trends Actually Worth Buying
Hit the ground running this season.
By Emma Childs
The 50 Best Hairstyles for Thin, Fine Hair That Never Fall Flat
By Tatjana Freund
35 Long Hairstyles for Your Beauty Mood Board
We've got hair ideas for days. Months, actually.
By Maya Allen
Stylists Agree: These 15 Hair Trends Reign Supreme in 2022
It’s all about retro cuts and red hues.
By Samantha Holender
Blonde vs. Brunette: Celebs Who Made the Switch
Feel free to show this to your colorist immediately.
By Charlotte Chilton
The Trendiest Hairstyle the Year You Were Born
Some we love, and some we wish we could forget...
By Sam Escobar
How to Trim Your Own Bangs at Home Like a Pro
Also known as: How to avoid looking like Cousin It.
By Ruby Buddemeyer
12 Dark Red Hair Colors to Try This Fall
Seeing red isn't so bad after all.
By The Editors
26 Auburn Hair Colors That Aren't Your Average Red
Head-turning crimson hues, right this way.
By The Editors