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    1. Beauty
    2. Makeup

    The Buzziest Beauty Microtrends of Summer 2019

    Plus shopping picks so you can get in on the action.

    Maya McDowell's avatar
    By Maya McDowell
    Published 24 July 2019 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Confetti, Illustration, Graphic design, Party supply,
    (Image credit: Getty Images)
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    Whether you’re getting ready for a night out or prepping for vacation, summer's relaxed nature makes it the perfect time to experiment with the most double-tap worthy beauty trends. Be bold, get a little crazy: This is the season to not play it safe.

    Plus, the buzziest microtrends are simple and affordable. Nothing requires a major investment in time or money—it's as simple as swapping out your neutral eyeshadow for something brighter or stepping outside the mani-box when picking your color (hint: more is better).

    Bring your "saved" folder on Instagram to life with the below influencer-led trends. See which speak to you, then shop them with products you can find in Walmart's impressively stocked beauty department.

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    Watch full video here:

    1. Green Eyeshadow

    Turban, Clothing, Headgear, Fashion accessory, Illustration, Dastar, Portrait, Headpiece, Hat, Art,

    (Image credit: Getty Images)

    L'Oreal Paris Infallible 24HR Eye Shadow, Golden Emerald

    L'Oreal Paris Infallible 24HR Eye Shadow, Golden Emerald
    $6.46 AT WALMART.COM

    This surprise shadow shade has become essential for summer 2019. The color family happens to suit skin tones across the board (hence the trend factor), but it's important to choose the right shade to avoid looking like you're ready for Halloween early.

    Try starting with a deep green, like dark emerald, or something with a bit of brown, like olive. If that's a cinch, go even bolder with your pigment and use a true grassy green for maximum impact. Plan on going fairly minimal with the rest of your makeup so that the color isn't overpowered.

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    2. Graphic Liner

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    Stay All Day Waterproof Liquid Eyeliner, Intense Black

    Stila Stay All Day Waterproof Liquid Eyeliner, Intense Black
    $19.25 AT WALMART.COM

    Branch out from the lash-line—this summer, you have full permission to get graphic with your eyeliner. Get artsy: A thick strip up top can be contrasted with a central dot of color on the bottom. Or, use a liquid liner to outline your entire lid, keeping the pen in the crease rather than on the lash-line, and create a geometric look that pops.

    You can go with black (which means you can still work the liner in your day-to-day makeup routine) or if you're feeling particularly bold, try an electric blue or amethyst.

    Marie Claire Newsletter

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    3.Multicolored Manis

    Face, Skin, Facial expression, Lip, Eyewear, Beauty, Head, Nose, Nail, Eyebrow,

    (Image credit: Getty Images)

    You know those five indecisive minutes you spend at the nail salon trying to pick between a handful of colors in front of you? You can officially take back that time this summer. Nix the battle of narrowing it down and go with your favorite five (or 10) shades instead.

    Our feed is flooded with variations of the multi-colored mani. You can go gradient with five similar shades to create an ombré effect on your nails, or channel those bright summer vibes with an assortment of rainbow colors.

    Ballet Slippers

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    $11.49 AT WALMART.COM

    Mademoiselle

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    Coty

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    $9.19 AT WALMART.COM

    Machu Peach-U

    Machu Peach-U
    $9.19 AT WALMART.COM

    The Color That Keeps On Giving

    The Color That Keeps On Giving
    $999.70 AT WALMART.COM

    Let It Glow

    Let It Glow
    $9.97 AT WALMART.COM

    P52 Days of Pop

    P52 Days of Pop
    $7.75 AT WALMART.COM

    Do You Lilac It?

    Do You Lilac It?
    $9.29 AT WALMART.COM

    4. Opposite Shades of Eye Color

    Lip, Smile, Cheek, Mouth, Finger, Hairstyle, Skin, Chin, Forehead, Eyebrow,

    (Image credit: Getty Images)

    Reign Eyeshadow Palette

    COVERGIRL Reign Eyeshadow Palette
    $8.45 AT WALMART.COM

    In the mood to make a statement with your makeup? Try using two opposing eye colors. Apply one to the top lid and one to the bottom—the trend works whether you opt for a precisely drawn line or a messier smudge.

    What to read next
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    While Instagram's going wild for color pairs that sit nearly opposite each other on the spectrum wheel, the look works with similar hues too. Double up on microtrends and try green here: Use a rich malachite on the upper lid and a subtle lime under.

    To make all that brightness really pop, finish with an ink-black cat eye.

    5. Breezy Bob

    Hair, Hairstyle, Blond, Shoulder, Chin, Hair coloring, Layered hair, Neck, Bob cut, Brown hair,

    (Image credit: Getty Images)

    SGX NYC The Bodyguard Thermal Protective Texture Spray

    SGX NYC The Bodyguard Thermal Protective Texture Spray
    $9.90 AT WALMART.COM

    Hassle-free hair for summer? Check. A buzzy cut seen on celebs everywhere? Yes, please.

    This summer's bob is cool, literally and figuratively, and makes for simple styling. Before you reach for your straightener for those beachy waves, spray SGX NYC The Bodyguard from your roots to your ends. The lightweight, texture-enhancing spray will protect your cut from heat damage and help tame the summer frizz.

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    Maya McDowell
    Maya McDowell
    Social Links Navigation

    Maya McDowell is an Assistant Editor at HearstMade.

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