Athleisure may have emerged as a clothing-exclusive trend, but it is finally starting to break ground in the beauty world—which is great news for our post-gym raccoon eyes.
Birchbox recently launched its second in-house brand, Arrow, a range of makeup and skincare that's literally intended to be worn while getting your sweat on. Not to mention, it's completely complementary to the yoga-pants-and-white-trainers uniform celebs like Kendall Jenner and Gigi Hadid seem to be living in these days.
The line, which boasts an under-$20 price point, has started things off with a cooling cheek tint and tinted lip balm (both are lightweight, easy to apply, and super natural-looking), as well as a sweet-smelling deodorant. The entire collection is also vegan, paraben-free, cruelty-free, and gluten-free, which is that much more important when sweating is an integral part of the wearability equation.
If you're in the market for more than just a swipe of color on the lips or apples of the cheeks, fear not! A water-resistant mascara is on its way to market, along with a facial mist, tinted serum, tinted brow gel, and cleansing cloths.
Shop the Arrow line at birchbox.com (we suggest whetting your palette with the Starter Kit for $36) and look out for the goods in the brands' February subscriber box.
Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.
I’m the associate web editor at Marie Claire. I love to while away the hours at coffee shops, hunt for vintage clothes, and bask in the rough-and-tumble beauty of NYC. I firmly believe that solitude can be a luxury if you’ve got the right soundtrack—that being the Rolling Stones, of course.
-
The Queen Will Spend Her Reign's 70th Anniversary at a Sandringham Cottage for This Heartbreaking ReasonIt’s a tribute to both her late father and her late husband.
-
Prince William Is No Longer “Reluctant” to Become King, Says Expert
The idea of taking the throne used to weigh on him, but he’s “accepted” his role now.
-
Prince Harry and Meghan Markle's Wedding Day Chemistry Gave “Goosebumps” to a Reporter Covering It
"It's really clear they were deeply in love with each other."
-
The 30 Best Moisturizers for Acne-Prone Skin
Consider your pores safe.
-
The 28 Best Summer Fragrances to Spritz Anytime and Anywhere
Warm-weather scents to bask in.
-
The Soap Brow Trend, Explained
The TikTok youths are at it again.
-
The 21 Best Retinol Eye Creams for Serious Results
Crow's feet and dark circles are shaking.
-
20 Overnight Face Masks That Work Magic While You Sleep
Wake up pretty.
-
The 12 Best Makeup Bags for All Your Beauty Goodies
Marie Kondo would be proud.
-
The Blonde Hair Dictionary: Defining Every Gilded Shade Under the Sun
So you can find the exact hue for you.
-
The 30 Best Self-Tanners That Will Never, Ever Streak
Bronze up dull, dry skin.
