The Athleisure Makeup Line You've Been Waiting For Is Here

🏆💋‍⚽️ 💄🎾

Font, Packaging and labeling, Graphic design, Cosmetics, Graphics, Triangle,
(Image credit: archives)

Athleisure may have emerged as a clothing-exclusive trend, but it is finally starting to break ground in the beauty world—which is great news for our post-gym raccoon eyes. 

Birchbox recently launched its second in-house brand, Arrow, a range of makeup and skincare that's literally intended to be worn while getting your sweat on. Not to mention, it's completely complementary to the yoga-pants-and-white-trainers uniform celebs like Kendall Jenner and Gigi Hadid seem to be living in these days.

The line, which boasts an under-$20 price point, has started things off with a cooling cheek tint and tinted lip balm (both are lightweight, easy to apply, and super natural-looking), as well as a sweet-smelling deodorant. The entire collection is also vegan, paraben-free, cruelty-free, and gluten-free, which is that much more important when sweating is an integral part of the wearability equation. 

Text, Skin care, Drinkware, Cylinder, Peach, Tumbler, Cosmetics, Lotion,

(Image credit: Courtesy of Birchbox)

If you're in the market for more than just a swipe of color on the lips or apples of the cheeks, fear not! A water-resistant mascara is on its way to market, along with a facial mist, tinted serum, tinted brow gel, and cleansing cloths.  

Shop the Arrow line at (we suggest whetting your palette with the Starter Kit for $36) and look out for the goods in the brands' February subscriber box.

Liquid, Cosmetics, Cylinder, Bottle, Brand, Packaging and labeling,

(Image credit: Courtesy of Birchbox)

Green, Rectangle, Cosmetics, Material property, Chemical compound, Packaging and labeling, Brand, Label, Cylinder,

(Image credit: Courtesy of Birchbox)

Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.

Lauren Valenti
Beauty Editor

Lauren is the former beauty editor at Marie Claire. She love to while away the hours at coffee shops, hunt for vintage clothes, and bask in the rough-and-tumble beauty of NYC. She firmly believes that solitude can be a luxury if you’ve got the right soundtrack—that being the Rolling Stones, of course.