The Athleisure Makeup Line You've Been Waiting For Is Here

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published 5 February 2016

Athleisure (opens in new tab) may have emerged as a clothing-exclusive trend, but it is finally starting to break ground in the beauty world—which is great news for our post-gym raccoon eyes.

Birchbox recently launched its second in-house brand, Arrow, a range of makeup and skincare that's literally intended to be worn while getting your sweat on. Not to mention, it's completely complementary to the yoga-pants-and-white-trainers uniform celebs like Kendall Jenner (opens in new tab) and Gigi Hadid (opens in new tab) seem to be living in these days.

The line, which boasts an under-$20 price point, has started things off with a cooling cheek tint and tinted lip balm (both are lightweight, easy to apply, and super natural-looking), as well as a sweet-smelling deodorant. The entire collection is also vegan, paraben-free, cruelty-free, and gluten-free, which is that much more important when sweating is an integral part of the wearability equation.

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If you're in the market for more than just a swipe of color on the lips or apples of the cheeks, fear not! A water-resistant mascara is on its way to market, along with a facial mist, tinted serum, tinted brow gel, and cleansing cloths.

Shop the Arrow line at birchbox.com (opens in new tab) (we suggest whetting your palette with the Starter Kit (opens in new tab) for $36) and look out for the goods in the brands' February subscriber box.

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(Image credit: Courtesy of Birchbox)

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(Image credit: Courtesy of Birchbox)

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Lauren is the former beauty editor at Marie Claire. She love to while away the hours at coffee shops, hunt for vintage clothes, and bask in the rough-and-tumble beauty of NYC. She firmly believes that solitude can be a luxury if you’ve got the right soundtrack—that being the Rolling Stones, of course.