"Hair Water" Is the Ancient Japanese Beauty Trend Making a Big Comeback Right Now
And there's a hack for it, too.


For centuries, Japanese women have washed their hair with rice water—yes, as in the starchy stuff drained from the pots in their kitchen—to stimulate growth, make strands stronger, and improve scalp health. The revival of this D.I.Y. treatment has been hailed the "hair water (opens in new tab)" trend.
Always looking for new ways to tend to my poor damaged strands, yet a dud in the kitchen thanks to a little thing called Seamless, I, of course, needed a shortcut for this ancient technique. And now, thanks to the yes-I-have-that-random-thing-you're-looking-for magic of Etsy, I have it.
All-natural skincare brand Ash & Nectar has concocted its very own Rice Water Hair Milk (opens in new tab), formulating it with real rice water to strengthen the roots while adding body and shine, as well as a slew of essential oils including rosemary (helps ingredients penetrate the strands), lavender (deep conditions), and argan (hydrates split ends). The milky emulsion also contains leucidal liquid, which is a natural preservative comprised of radish root ferment that has anti-bacterial properties i.e. your hair will also get a nice natural cleanse in the process.
Here's how it works: After shampooing, massage the hair water into the scalp, then down through the ends. Once your hair is fully saturated, leave it on for 5-10 minutes, then rinse it out. And that's it! See? If you play your cards right, lazy tendencies don't have to be the downfall of good hair. There's plenty of humidity for that.
Ash & Nectar Rice Water Hair Milk, $22; etsy.com (opens in new tab).
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Lauren is the former beauty editor at Marie Claire. She love to while away the hours at coffee shops, hunt for vintage clothes, and bask in the rough-and-tumble beauty of NYC. She firmly believes that solitude can be a luxury if you’ve got the right soundtrack—that being the Rolling Stones, of course.
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