Why Eye Strobing Is Our Newest Makeup Obsession

Everyone's doing it.

makeup
(Image credit: DESIGN BY AMERICAN ARTIST)

In case you haven't heard, highlighting (AKA strobing (opens in new tab) and nontouring (opens in new tab)is the new contouring. And amidst the hype surrounding this light-happy, sculpting technique, there's one facial feature that's getting extra love—the eyes.

Whether you want to call it eye strobing (opens in new tab) or eye-lighting (opens in new tab), it's all about brightening the inner corners of the eyes. And fun fact: This will make you look 100% more awake (opens in new tab)

"Highlighting the inner corner of the eyes has been around for awhile," explains celebrity makeup artist Kira Nasrat. "When you add an extra layer of highlighter in the inner corner of the eyes it makes your eyes pop and look further apart."

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(Image credit: GETTY)

But it's not just a matter of coverage and sculpting, it can be a statement in and of itself. "It's fun to exaggerate," she adds. "It's makeup and should be fun, after all." Which is probably why so many stars at this year's Met Gala (opens in new tab) rocked shimmery and metallic takes on the look. 

But whether you're going for a more subtle, I-got-12-hours-of-sleep-last-night vibe or want to go full-on Rita Ora with it, it's a matter of what kind of pigment you use and how you layer it.

"For daytime, use a highlighter with a subtle sheen and for night, bump things up with a creamy metallic base that's more pigmented and less sheer," says Nasrat.

makeup

(Image credit: marie claire)

1. RMS Beauty Living Luminizer, $38; sephora.com (opens in new tab).

2. NARS Eye Paint in Interstellar, $25; sephora.com (opens in new tab).

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Lauren Valenti
Beauty Editor

Lauren is the former beauty editor at Marie Claire. She love to while away the hours at coffee shops, hunt for vintage clothes, and bask in the rough-and-tumble beauty of NYC. She firmly believes that solitude can be a luxury if you’ve got the right soundtrack—that being the Rolling Stones, of course.