Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Style at Large
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • Uniqlo x Cecilie Bahnsen
    • Perfume Necklaces
    • The Board Whisperers
    • Choulie
    • Holiday Movies
    1. Celebrity
    2. Royals

    Princess Diana’s Wedding Dress Designer Knew the Moment Diana Asked Her to Design Her Gown That Her Life Was “Never Going to Be the Same Again”

    Elizabeth Emanuel detailed the design process, noting that Diana didn’t “have any idea” about what she wanted her now-iconic dress to look like.

    Rachel Burchfield's avatar
    By Rachel Burchfield
    Published 30 May 2024 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Princess Diana wedding dress
    (Image credit: Getty Images)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    When Princess Diana—then Lady Diana Spencer—called the woman who would become her wedding dress designer, Elizabeth Emanuel, to ask her to do the honors for her July 29, 1981 wedding day to Prince Charles, the call came at an inconvenient time, Emanuel said.

    Emanuel opened up to People about the fib she had to tell another client when Diana rang, asking if Emanuel and her then-husband, David, would design her now-iconic wedding gown. Speaking at People’s Styling Princess Diana panel, Emanuel said that she knew in that moment that her “life was going to change”—but first, she had to find an excuse to leave her client, who she was doing a fitting with when the call from Diana came. 

    Princess Diana on her 1981 wedding day

    Diana's wedding dress remains one of the most iconic gowns of all time.

    (Image credit: Getty Images)

    “The phone started to ring, and it rang and rang, and nobody was picking it up,” Emanuel said. “I said, ‘I’m so sorry, I’m just going to have to take this call.’ And it was Diana. And she said, ‘It’s me,’ you know? ‘Would you do me the honor of making my wedding dress? You can’t tell anybody about this, there’s not going to be an announcement, so you’ve got to keep it very secret.’”

    Latest Videos FromMarie Claire
    Watch full video here:

    Of that moment, Emanuel recalled “It was such a special moment because I thought, ‘My life was going to change, David’s life—it’s never going to be the same again.’”

    Princess Diana on her 1981 wedding day

    Charles and Diana married on July 29, 1981 at St. Paul's Cathedral in London; Charles was 32, and Diana had just turned 20 earlier that month.

    (Image credit: Getty Images)

    Naturally, Emanuel wanted to tell her team immediately, but she still had that other client there, waiting on her. She fumbled for the perfect excuse  and finally came up with one: “My brother had a baby,” she fibbed.

    You may like
    • Princess Kate wearing her wedding gown and veil looking to the right Princess Kate Had a Secret Fashion Fairy Godmother for Her Royal Wedding
    • A black and white photo of Princess Diana in a long white dress and tiara with a footman saluting her Princess Diana Changed Her Style After Queen Elizabeth "Told Her Off"
    • Harriet Sperling in her wedding dress and veil Harriet Sperling Shares the Inspiration Behind Her "Dream" Wedding Dress

    Emanuel added during the panel that Diana didn’t “have any idea” about what she wanted when it came to a wedding dress. Emanuel said she did “lots and lots of sketches” and had Diana try on some ready-to-wear dresses, including one that became the template for the final product. 

    “A lot of it was trust, and she liked our style,” Emanuel said.

    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Princess Diana on her 1981 wedding day

    Diana's gown was designed by the then-husband and wife team of Elizabeth and David Emanuel.

    (Image credit: Getty Images)

    Elizabeth Emanuel

    The Emanuels were personally selected by Lady Diana Spencer to design one of the most important dresses of her life.

    (Image credit: Getty Images)

    Bringing the dress from 1981 to 2024, Emanuel revealed that she has plans to make a modern version of the iconic gown from 43 years ago. “I’m going to try and capture the spirit of the original but through my eyes now,” she told People. “I want to preserve all the sparkles and pearls, but with a completely different vision.”

    Elizabeth Emanuel

    Emanuel is designing a "sequel" to Diana's dress, 43 years after her wedding.

    (Image credit: Getty Images)

    Princess Diana on her 1981 wedding day

    Emanuel said that when it came to the design of her gown, Diana had no idea what direction she wanted to go.

    (Image credit: Getty Images)

    Emanuel added of the sequel to the original gown that “It’s a really exciting thing because I often get asked, ‘Would you do the same dress again?’ Well, I wouldn’t change a thing on the dress in 1981, but if I was looking at it through my eyes now, there’s so many possibilities.”

    Explore More
    Diana
    Rachel Burchfield
    Rachel Burchfield
    Social Links Navigation
    Senior Celebrity and Royals Editor

    Rachel Burchfield is a writer, editor, and podcaster whose primary interests are fashion and beauty, society and culture, and, most especially, the British Royal Family and other royal families around the world. She serves as Marie Claire’s Senior Celebrity and Royals Editor and has also contributed to publications like Allure, Cosmopolitan, Elle, Glamour, Harper’s Bazaar, InStyle, People, Vanity Fair, Vogue, and W, among others. Before taking on her current role with Marie Claire, Rachel served as its Weekend Editor and later Royals Editor. She is the cohost of Podcast Royal, a show that was named a top five royal podcast by The New York Times. A voracious reader and lover of books, Rachel also hosts I’d Rather Be Reading, which spotlights the best current nonfiction books hitting the market and interviews the authors of them. Rachel frequently appears as a media commentator, and she or her work has appeared on outlets like NBC’s Today Show, ABC’s Good Morning America, CNN, and more. 

    Read more
    Princess Kate wearing her wedding gown and veil looking to the right
    Royals Princess Kate Had a Secret Fashion Fairy Godmother for Her Royal Wedding
    By Kristin Contino
    Harriet Sperling in her wedding dress and veil
    Royals Harriet Sperling Shares the Inspiration Behind Her "Dream" Wedding Dress
    By Kristin Contino
     
     
    Princess Diana wearing a red plaid blazer talking to fans
    Royals Princess Diana Delivered a Brutal Comeback About Her "Boyish" Haircut
    By Kristin Contino
    Princess Diana and Prince Charles posing in front of the river on their honeymoon
    Royals Duchess Sophie Puts a 2026 Spin on Princess Diana's Balmoral Honeymoon Outfit
    By Kristin Contino
     
     
    Latest in Royals
    Prince Harry wearing a gray suit and white shirt, he has balding red hair and a matching beard
    Royals Prince Harry Held Secret Meetings at a 'Gossip Girl' Location
    King Charles III (R) holds a glass of a specially produced Guyanese rum created in his honour as he speaks with Guyanese President Mohamed Irfaan Ali during a State Reception on October 29, 2026
    Royals King Charles's Reaction to Being Called "Handsome-Looking"
     
     
    Prince William, Princess Kate, Prince George, Princess Charlotte and Prince Louis standing on the balcony of Buckingham Palace at Trooping the Colour
    Royals "Controversial Changes" Could Affect George, Charlotte, and Louis
    Queen Camilla wearing a paisley green and white dress on the royal tour with King Charles
    Royals An Unexpected Royal Relative Just Covered for Queen Camilla
     
     
    Latest in News
    Prince Harry wearing a gray suit and white shirt, he has balding red hair and a matching beard
    Royals Prince Harry Held Secret Meetings at a 'Gossip Girl' Location
    King Charles III (R) holds a glass of a specially produced Guyanese rum created in his honour as he speaks with Guyanese President Mohamed Irfaan Ali during a State Reception on October 29, 2026
    Royals King Charles's Reaction to Being Called "Handsome-Looking"
     
     
    Prince William, Princess Kate, Prince George, Princess Charlotte and Prince Louis standing on the balcony of Buckingham Palace at Trooping the Colour
    Royals "Controversial Changes" Could Affect George, Charlotte, and Louis
    Queen Camilla wearing a paisley green and white dress on the royal tour with King Charles
    Royals An Unexpected Royal Relative Just Covered for Queen Camilla
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.