1. Coffee in the morning
2. Your mother's perfume
3. Camp fires
4. Your favorite moisturizer
6. The first snow of the season
7. Fresh-cut grass
9. Pine trees
10. Homemade cookies
11. Summer rain
12. Sharpened pencils
13. The Body Shop Coconut Body Butter
14. Swimming pools
15. Your first boyfriend's cologne
16. Wet paint
17. New cars
18. Just-washed laundry
19. The smell that hits you when you walk into Abercrombie
20. Crunchy fall leaves
Hallie has worked in beauty editorial for ten years and has been editorial director at Byrdie since 2021. Previously, she was a senior editor at Byrdie since 2016. During her time at Byrdie, she's written hundreds of high-performing stories on skincare, wellness (including fitness, diet, mental health, body image, et al) makeup, and hair. She's a regular on set, helping to source inspiration for makeup and hair looks, as well as interviewing celebrities, models, and other notable women and men in the beauty space.
Before that, Hallie ran Marie Claire's social media and wrote beauty and culture stories for the site, and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York’s Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Hallie's writing has also appeared in ELLE, Cosmopolitan, and InStyle. Hallie graduated with a BA in Communication Arts from the University of Wisconsin-Madison.
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