20 Scents That Immediately Bring Back Memories

By Hallie Gould

published 18 November 2014

1. Coffee in the morning

2. Your mother's perfume

Fluid, Lip, Cheek, Eyebrow, Liquid, Perfume, Eyelash, Amber, Drinkware, Bottle,

3. Camp fires

4. Your favorite moisturizer

5. Tequila

6. The first snow of the season

7. Fresh-cut grass

8. Popcorn

9. Pine trees

10. Homemade cookies

11. Summer rain

Umbrella, Photograph, Mammal, Style, Summer, Back, People in nature, Monochrome photography, Black-and-white, Black,

12. Sharpened pencils

13. The Body Shop Coconut Body Butter

14. Swimming pools

15. Your first boyfriend's cologne

16. Wet paint

17. New cars

18. Just-washed laundry

19. The smell that hits you when you walk into Abercrombie

20. Crunchy fall leaves

Branch, Nature, Vegetation, Deciduous, Yellow, Orange, Twig, Leaf, Colorfulness, Amber,

Hallie has worked in beauty editorial for ten years and has been editorial director at Byrdie since 2021. Previously, she was a senior editor at Byrdie since 2016. During her time at Byrdie, she's written hundreds of high-performing stories on skincare, wellness (including fitness, diet, mental health, body image, et al) makeup, and hair. She's a regular on set, helping to source inspiration for makeup and hair looks, as well as interviewing celebrities, models, and other notable women and men in the beauty space.

Before that, Hallie ran Marie Claire's social media and wrote beauty and culture stories for the site, and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York’s Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Hallie's writing has also appeared in ELLE, Cosmopolitan, and InStyle. Hallie graduated with a BA in Communication Arts from the University of Wisconsin-Madison.

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