I've been a gourmand girl for most of my life, but lately I've been wishing for less vanilla-laden scents and more fresh-smelling perfumes in my collection. Don't get me wrong, I'll always want to smell like a snack, but the bakery-inspired scents of yesteryear have me a bit fatigued. I'm not the only one in this boat, either. According to 2025's biggest fragrance trends, perfume fans are craving a different kind of treat: juicy, succulent fruity perfumes.
Take a look at the best new perfumes of 2025, and you'll see a fruit basket of notes from cherry and pear to strawberry and mandarin. These notes are nothing new in the perfumery world; however, this year's blends point to an interest in less saccharine scents. "We’re seeing brands create perfumes that lean into the 'clean and fresh' movement, rather than overly sweet fruit fragrances," says DSM-Firmenich perfumer Erwan Raguenes. "As we see the popularity of ‘skin scents’ and ‘gender-neutral’ scents take center stage in 2025, I think this will continue to be the case."
What's more, these sophisticated new blends have the power to instantly transport us to happier times. "Fruity fragrances are nostalgic in the best way—cherry chapsticks, strawberry body sprays, a burst of memory that no other scent family comes close to capturing," says Demi Rawling, content creator and co-founder of the fragrance discovery app Sniff. For instance, I'm taken back to my favorite beach vacation when I get a whiff of a sunscreen-y coconut perfume.
"Fruity fragrances have long suffered from a bad reputation, often dismissed as juvenile or overly sweet, but that narrative deserves a rewrite," adds Rawling, and I couldn't agree more. If you're ready to add a fruity perfume to your olfactory personality, keep scrolling. From editor-loved brands like Phlur, Tom Ford, and Jo Malone, I've been testing these picks for weeks to see which scents are worthy of adding to your collection.
The Best Fruity Perfumes
- Best Overall Fruity Perfume: Phlur Strawberry Letter Eau de Parfum
- Best Affordable Fruity Perfume: Le Monde Gourmand Nectar De Passion Eau De Parfum
- Best Luxury Fruity Perfume: Tom Ford Lost Cherry Eau de Parfum
- Best Sweet Fruity Perfume: Vilhelm Parfumerie Mango Skin Eau de Parfum
- Best Fresh Fruity Perfume: Jo Malone London Beach Blossom Cologne
Think of diving into a bowl of ripe strawberries in the height of summer—that's the inspiration behind this delectable Phlur fragrance. Brand founder, Chriselle Lim, says she wanted to create a fragrance for her daughter who's obsessed with the juicy fruit, so it's no wonder why this scent is full of joy and sweetness. Plum nectar, woods, and ambery notes add richness and depth, so it's a fragrance you can just as easily reach for on special occasions or everyday wear.
Notes: Cassis leaves; Strawberry gariguette; Plum nectar; Wild lily; Red poppy; Apple blossom; Earthy woods; Tonka bean; Sugared amber
Size: 1.7 oz.
What I Love: Sweet, but not cloying; Mature; Nostalgic
What I Don't: May be best suited for spring and summer
Review For MC: "Strawberry Letter is everything I want in a fruity fragrance and then some. It's sweet, but not too sweet, nostalgic, playful, and doesn't veer into synthetic territory. Despite its sweetness, its ambery, slightly woody base gives it a touch of sexiness, too." — Brooke Knappenberger, Associate Commerce Editor
Brooke Knappenberger tests and names Phlur Strawberry Letter as the best overall fruity perfume.
Le Monde Gourmand is proof that good things can come with small price tags. For just $25, you get a jammy, sweet juice that will instantly put you in a good mood. Passionfruit and strawberry make for a fun duo that only gets more delicious as the creamy base develops.
Notes: Passionfruit; Pink grapefruit; Wild strawberry; Dreamy jasmine; Peony blossoms; Orange flower; French vanilla; Sandalwood crème; Sweet musk
Size: 1.0 oz.
What I Love: Great value; Nostalgic; Sweet, but not cloying; Great for layering
What I Don't: Longevity could be better; Strawberry note is strong
Review For MC: "My grandpa used to give me those generic pineapple hard candies that come in a yellow wrapper (IYKYK), and that's exactly what this scent reminds me of. I will say only the initial spray is very tropical, so if you're expecting a beachy blend, you may be disappointed. Instead, it dries down into a creamy, strawberry-filled scent that I find delectable." — Brooke Knappenberger, Associate Commerce Editor
Brooke Knappenberger tests and names Le Monde Gourmand Nectar De Passion as the best affordable fruity perfume.
Long before cherry perfumes were a trend, Tom Ford's Lost Cherry was an iconic name in luxury fragrances. It's the fruity fragrance that put cherry on the map, and you'll often come across similar blends in your fragrance journey, but nothing comes close to the original. It's sweet, but perfectly balanced with floral notes and a delicious creaminess that gets better with wear.
Notes: Black cherry; Tonka bean; Bitter almond; Sour cherry; Plum; Turkish rose; Jasmine sambac; Vanilla
Size: 1.7 oz.
What I Love: Long-wearing; Strong projection; Rich-smelling; Complex; Great for any season or occasion
What I Don't: May be too strong for some
Review For MC: "I've tried my fair share of perfumes over the years, but none make me feel quite as opulent as Lost Cherry. The layered cherry notes combined with rich almond and tonka are comparable to a vintage fur coat—think of pure luxury wrapped in warmth. The longer I wear it and the more it develops, the more I find it irresistible." — Brooke Knappenberger, Associate Commerce Editor
Brooke Knappenberger tests and names Tom Ford Lost Cherry as the best luxury fruity perfume.
Fans of sugary sweet fragrances, especially those who love a vanilla scent, may meet their fruity match in Mango Skin. The initial spray is just like taking a bite out of an overripe mango—juicy, sweet, and delicious. As the fragrance develops, it becomes more of a fleshy mango skin scent, with orris and jasmine complementing the sweetness well. It's a touch tropical, but well worth wearing beyond your beach vacation.
Notes: Blackberries; Mango; Black pepper; Wild orris; Black lotus; Jasmine; Patchouli; Vanilla; Pink sugar
Size: 1.7 oz.
What I Love: Mature; Balanced; Sweet, but not cloying; Mango note is realistic
What I Don't: May be too sweet for some
Review For MC: "Sometimes, I want to smell like a snack but not in a confectionary, baked goods kind of way. When that's the case, which has been occurring on a weekly basis since I've added this fragrance to my collection, Mango Skin is my go-to. It's perfectly sweet and juicy—like a ripe mango—but a subtle spiciness from black pepper keeps the sugary blend balanced. My only note is that I have no notes." — Brooke Knappenberger, Associate Commerce Editor
Brooke Knappenberger tests and names Vilhelm Parfumerie Mango Skin as the best sweet fruity perfume.
As you might've guessed from the name, this fragrance has me wanting to escape to a beach ASAP. It opens to zesty limes and mint, like you would find in a refreshing cocktail, before relaxing into a nice, airy summer scent. It's beachy, but not in a sunscreen-y, coconut way, but feels more like you're wearing a cool lime-scented ocean breeze on your skin.
Notes: Lime; Mint; Coconut water; Tonka bean
Size: 1.7 oz.
What I Love: A fresh, clean scent; Unisex
What I Don't: May be best suited for spring and summer
Review For MC: "I didn't think it was possible, but Beach Blossom just dethroned Wood Sage & Sea Salt as my favorite ever Jo Malone fragrance. Like the cult-favorite scent, Beach Blossom is incredibly light, airy, and fresh—it's not the kind of beast-mode fragrance that will get you stopped in the street, but that's what I like about it. A few sprays will make you feel refreshed on a sweaty, hot summer day, and for that, I'm obsessed." — Brooke Knappenberger, Associate Commerce Editor
Brooke Knappenberger tests and names Jo Malone London Beach Blossom as the best fresh fruity perfume.
There's a reason this won the Marie Claire Fragrance Award for Best Fruity Perfume—it's like bottled spring and sunshine. It contains the freshest green notes that will remind you of cut grass or leaves. On the flip side, the fig and creamy coconut heart is bright and uplifting. You can't help but feel like the coolest person in the room when wrapped in this fig-forward scent.
Notes: Bergamot; Green leaf; Pear stem; Fig; Coconut milk; Iris; Blond woods; Tonka bean; Moss
Size: 1.7 oz.
What I Love: Long-wearing; Unisex; Unique; Great for layering; Complex
What I Don't: May be best suited for spring and summer
Review For MC: "I will never get tired of smelling like a sexy fig tree when I wear this. The initial sharp green notes are unique in my collection, and they complement the creamy fig and coconut heart so well. The fruits in this blend have a summery feel that makes it an easy reach in sweltering weather, and I also love to layer it with a coconut-forward perfume to enhance the sunniness further." — Brooke Knappenberger, Associate Commerce Editor
Think of Guava Granita as the little, more easy-going sister to Ellis Brooklyn's gourmand Miami Nectar. Its blend of guava, banana, melon, and coconut is like sipping on a tropical cocktail. It opens with a blast of juicy fruits before giving way to a balanced sandalwood and vanilla base. With each spray of Guava Granita, you can imagine you're relaxing at a luxurious Palm Springs resort.
Notes: Guava Juice; Banana; Bergamot; Tropical waterlily; Cavaillon melon; Coconut palm, Mango blossom; Vanilla; Sandalwood; Almond milk
Size: 1.7 oz.
What I Love: Bright and uplifting; Fun; Balanced
What I Don't: Longevity could be better
Review For MC: "I think of this scent as a summer vacation in a bottle—one spray and I'm immediately transported to a beach with a drink in hand. Right off the bat, this scent is a joy to the senses with tropical, juicy notes. Its dry down feels a little coconut sunscreen-y, but I don't mind. It actually makes me want to reach for it more during the warm weather." — Brooke Knappenberger, Associate Commerce Editor
Citrus perfumes can get a bad rep for being synthetic, sharp, or screeching, but rest assured, this fan-favorite Byredo perfume is none of the above. It opens to an invigorating burst of sparkling mandarin and lemon that makes for the ideal warm-weather scent. After about half an hour, you get a confectionery kick from the cotton candy base that makes this fragrance even more delectable.
Notes: Mandarin; Lemon; Neroli; Jasmine sambac; Cotton candy; Musk
Size: 1.6 oz.
What I Love: Impressive longevity for a citrus perfume; A fresh, clean scent; Unique
What I Don't: May be too sweet for some
Review For MC: "I've always stayed far away from citrus perfumes for the fear of smelling like Lysol, but when I heard this Byredo scent was a favorite of MC's Style Director, Sara Holzman, my mind was changed. Her recommendation did not lead me astray because I foresee this as my new go-to summer perfume. It's an invigorating, yet sweet lemon and mandarin pick with an almost sparkling feel. The cotton candy note in the dry down is an unexpected, yet welcome delight." — Brooke Knappenberger, Associate Commerce Editor
Nette set out to create an uplifting fragrance, and that's just what they did with Pear Jam. According to the brand, this scent is scientifically backed to boost joy and positivity, and it's all thanks to the magical properties of pear. A floral bouquet of rose, osmanthus, and jasmine complements the sweet, jamminess of pear, so this blend is just as sophisticated as it is bright.
Notes: Japanese pear; Bulgarian rose; Osmanthus; Jasmine sambac; Ambrette seed; Vanilla; Patchouli heart; Raspberry pulp
Size: 1.7 oz.
What I Love: Bright and uplifting; A fresh, clean scent; Balanced
What I Don't: Longevity could be better
Review For MC: "First of all, this bottle looks gorgeous on my vanity. Aside from its look, Pear Jam is one of my favorite scents to wear to the gym because it's so fresh and uplifting. I blame it on its sweet pear note, but it puts a pep in my step like nothing else does. It also makes me feel extra clean, so I like to wear it post-shower, too." — Brooke Knappenberger, Associate Commerce Editor
Kayali never fails to impress with its sweet scents, and Sparkling Lychee is no different. Aptly named, this scent opens with a burst of juicy, effervescent sugared fruits that will instantly put you in a flirtatious mood. The dry down is when things get additive, as the floral heart notes and sensual vanilla create a trail that will have others lusting after you.
Notes: Blackcurrant; Sparkling lychee; Rose damascena; Candied violet; Jasmine sambac; Sugared amber; Sandalwood; Vanilla absolute
Size: 1.7 oz.
What I Love: Bright and uplifting; Sweet, but not cloying
What I Don't: May be too sweet for some
Review For MC: "Lychee is a fragrance note I feel has gone far too unnoticed; however, in the last year or so, releases like Sparkling Lychee are finally giving the fruit the attention it deserves. This scent reminds me of lychee-flavored gummy candies—it's fun, sugary (but not headache-inducing), and mouth-watering. I feel like my most feminine, flirty self with every spray." — Brooke Knappenberger, Associate Commerce Editor
Not all fruity perfumes are filled with sunshine and rainbows. One sniff of Fruto Oscuro will have you imagining a witch brewing an aromatic potion in her spooky cabin deep in the woods. It pays homage to Mexico's fruits like capulin (aka black cherry) and quince, but it's also grounded in aromatic, woody notes like frankincense and oud. This is not a scent for the faint of heart, but if you can handle fragrances that have that cool factor, this is the fruity perfume for you.
Notes: Capulin; Zapote; Pink pepper; Artemisia; Quince jam; Mamey; Davana; Black pepper; Frankincense; Upcycled patchouli heart; Guaiacwood; Blackberry
Size: 1.7 oz.
What I Love: Complex; Long-wearing; Unique; Strong projection; Great for date night
What I Don't: Not a safe blind buy
Review For MC: "I received a sample of this scent when I repurchased one of my favorite vanilla perfumes (Vanilla Embers, if you're curious), and I used up every last drop of it within a week—it's that good. It unexpectedly blew me away with its smoky, fruity scent profile. Sure, I may feel like a mysterious witch when I wear it, but like the sexiest witch who has ever lived." — Brooke Knappenberger, Associate Commerce Editor
Who would have thought a leathery peach would smell so good? Guerlain apparently did with its recent release, Pêche Mirage. The brand unwraps the juicy, sweetness of a peach and combines it with spicy, masculine scents of saffron and leather. The result? An unapologetically bold, unforgettable fruity fragrance that is sure to stand out in anyone's collection.
Notes: Peach; Blackcurrant; Saffron; Osmanthus; Leather; Amber; Sandalwood
Size: 3.3 oz.
What I Love: Unique; Rich-smelling; Great for any season or occasion
What I Don't: Expensive
Review For MC: "If you had told me a year ago that I would be reaching for a leather perfume as much as I am nowadays, I would have never believed you. But the truth is, this fragrance has me feeling like the baddest girl in the room. Sweet juicy peach and spicy leather don't seem like a match on paper, but judging by the sizeable dent in my bottle, it's so wrong that it's a right." Brooke Knappeberger, Associate Commerce Editor
For something "undeniably chic," Rawling recommends you turn to a Dior fragrance, specifically the recently launched Dioriviera. The fragrance expert describes it as "a creamy fig laced with sandalwood and rose, instantly transporting you to a sun-drenched terrace somewhere along the Mediterranean coast."
Notes: Fig; Green notes; Rose; Sandalwood
Size: 1.7 oz.
What I Love: Rich-smelling; Smells different on everyone; Great for any season or occasion; Unisex
What I Don't: May not be a safe blind buy
Customer Review: "Fresh and lovely aroma that lasts through the day. Feminine but not sweet. A halo of soft scent that lifts your mood and mindset. Simply beautiful!" — Dior
What to Look For in a Fruity Perfume
- Trending Notes
There's no wrong fruit to go with, but if you're curious what notes are dominating the trend cycle, Rawling has got you covered. "We’re now entering the apricot era," she says. "It's soft, sun-warmed, floral, less sugary than peach, with a subtle sophistication that feels effortlessly chic." The expert also says fig is making a "quiet comeback," and banana is having a moment too, in some of the best new beauty launches. "Then there’s passionfruit, sharp, juicy, and sour in the best way," Rawling adds. "We’re seeing it layered with oud for bold, unexpected contrasts that feel exciting and fresh."
- Occasion
While Rawling says "there’s something about them that feels especially right" for warm weather, you don't have to reserve fruity fragrances as strictly summer scents—I know I don't. As the "ultimate chameleons," as Rawling refers to them, fruit-forward scents can work for a multitude of occasions—you just have to play around with your favorite fruity notes and see what suits your fancy.
Don't know where to start? Follow Rawling's lead: "I reach for mango when I want something tropical and sun-drenched, watermelon when I’m feeling playful, coconut when I want to channel full summer goddess energy, fig when the vibe calls for something chic and unexpected, and apricot when I’m after something soft, addictive, and flirtatiously fun."
Why Trust Us
For more than 30 years, Marie Claire has been an internationally recognized destination for news, fashion and beauty trends, investigative packages, and more. When it comes to the products Marie Claire recommends, we take your faith in us seriously. Every product that we feature comes personally recommended by a Marie Claire writer or editor, or by an expert we’ve spoken to firsthand.
How We Tested
To compile this list of the best fruity perfumes, Marie Claire Associate Commerce Editor Brooke Knappenberger tested and reviewed dozens of fruity fragrances and combed through countless customer reviews to find the top-rated options on the market.
Each fruity perfume was evaluated on notes, staying power, and its overall scent as the day went on.
Meet the Experts
Demi is known for her presence in the online fragrance community acquiring a large following over the last six years. She is the co-founder of Sniff, an app dedicated to discovering fragrance and connecting to other perfume lovers.
Perfumer Erwan Raguenes is a graduate of the Grasse Institute of Perfumery and University of Montpellier.
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