Sweet visuals of girlhood have been swirling around the fashion industry for months. Under the catch-all of the girlhood aesthetic, hyper-feminine motifs dominated several Spring 2024 runways and returned on the Fall 2024 fashion week circuit in various ribbon-topped interpretations.
In New York City, Sandy Liang decorated her runway with schoolgirl-inspired pleated skirts and subtle bow embellishments, while Carolina Herrera celebrated symbols of femininity by way of floral-embroidered dresses. In London, models who walked in Simone Rocha’s show wore fanciful nightgown-inspired garments and carried shaggy stuffed animals at the hip. In Milan, a shift dress plastered with bows took center stage at Prada. And in Paris, Dries Van Noten dabbled in youthful hues of pink, ranging from bubblegum to cherry blossom.
The girlhood aesthetic has also flourished off the runways. #Girlhood has appeared on 283,700 TikTok posts (and counting), trickling into personal style on and offline through ribbons, pearls, and ballet flats.
Ultimately, it's a style experience that captivates the senses through nostalgia. "The girlhood aesthetic is a [trend for] adults that embodies all things sweet and innocent," fashion stylist Catherine Bibeau explains. Perhaps Sandy Liang's pleated skirts remind you of the ones you used to wear to elementary school, or Prada's bow-adorned dress evoke memories of presents and birthday parties.
Bibeau tells Marie Claire that many people find a sense of liberation through embracing the girlhood aesthetic in their wardrobes. "Women are reawakening their childhood selves, free to express their creativity without judgment," she says.
Maybe living in a fantasy world and dabbling in a fairytale feeling here and there isn't such a bad thing. Find a few ways to partake in the girlhood aesthetic ahead, through bows, ballet flats, headbands, and more.
A Sandy Liang Fall 2024 look that embodies the girlhood aesthetic: pink satin dress, tiny top handle bag, and bows to tie it all together.
Shop the Girlhood Trend
Statement Hair Bows
When it comes to the products Marie Claire recommends, we take your faith in us seriously. Every product that we feature comes recommended by a MC writer or editor, or by an expert we've spoken to. Learn more about how we review products.
One of the easiest ways to have fun with the girlhood aesthetic is to clip a bow (or several) into your hair. It takes absolutely no effort, and it's easy to style. Consider pairing your hair bow with a white T-shirt, a pair of jeans, and ballet flats for the upcoming spring and summer seasons.
During the Spring 2024 fashion week season, bows of various shapes and sizes were spotted nearly everywhere.
Dainty Ballet Flats
Although relatively simple in shape, a pair of ballet flats can instantly elevate any outfit while harkening back to days spent at the dance studio. Wear your flats barefoot or pair them with colorful, thin socks to add a bit of contrast.
Across numerous Fall 2024 runways, ballet flats made their mark. Sandy Liang and Prada offered major styling inspiration.
The Humble Headband
Once reserved for youth, the humble headband is making a return with grown-up twists. Keep things simple with a straightforward banded design, or amp up your look with a few embellishments.
Headbands—particularly in shades of red, black, and pink—have become increasingly popular.
Whimsical Hair Clips
Stacked hair clips capture the haphazard excitement of the days when styling your hair felt new and novel. Try two or three (or four) placed along the hairline to capture the street style approach.
Especially when they're stacked, hair clips can bring a sense of whimsy to your look.
Bow-Adorned Bags
Want to add a playful touch to your designer handbag collection? Look no further than a bow-adorned bag like the ones carried through the bustling streets of New York City and across the fashion week runways. A tiny bow is always a cute embellishment, but a ginormous bow that engulfs your entire bag is lots of fun, too.
Embellish your accessory collection with a bow-adorned purse.
Meet the Expert
Catherine Bibeau is a renowned fashion stylist with over a decade of experience in the industry. She is widely respected in the fashion industry for her outstanding work in fashion design, styling, branding and fashion marketing and sales. She has experience working at Buffalo Jeans, Ferragamo, and various other consumer luxury brands.
-
32 Great TV Shows That Capture What We Love About Our Closest FriendshipsWatch these with your bestie (or when you miss them).
-
Princess Kate's Sculpted Cheeks Could Be the Work of This Insider-Loved TreatmentThe technique also has Meghan Markle's stamp of approval.
-
Kaia Gerber Test-Drives Selena Gomez's Winter Shoe Styling HackThere's still a way to wear those open-toe heels.
-
This Winter’s Shoe Trends Embrace Individual StyleFrom edgy moto boots to classic loafers, there’s a shoe to suit every taste.
-
Where Did All the Size-Inclusive Fashion Go?Spring 2025's runways glorified thinness to a troubling degree.
-
Recreate These Loafer Outfits Plucked From Fall Street StyleWe've cracked the formula for all aesthetics, from ladylike to prepsters.
-
The Winter 2024 Trends Fashion Authorities Are Already WearingFashion experts explain realistic, affordable, and unfussy ways to wear the season's trends.
-
New York Fashion Week's Best Spring 2025 Looks Redefine Real ClothesKallmeyer, Rachel Comey, and Maria McManus define a new kind of everyday aspiration.
-
What Does Toteme Clothing Have That Other Minimalist Brands Don't?The label positively took over New York Fashion Week.
-
Save Over 50% On Meghan Markle's Favorite Sarah Flint SandalsThis chic gladiator style is majorly marked down.
-
First Jamie Haller's Shoes Captivated Tastemakers. Now She's Taking Over Their Entire ClosetsJamie Haller's first clothing line is available today.
