Festival Game-Changer: H&M Is Launching a Collection with Coachella

May the fringe be with you.

HM Music sign on Garden Bush Archway
(Image credit: Getty Images)

You may not be journeying to Palm Springs for Coachella in April, but that doesn't mean you can't look the part.

H&M has teamed up with the musical festival to produce its first cobranded collection, H&M Loves Coachella, reports WWD (opens in new tab). It's a natural step for the Swedish retailer, who is going into its sixth year of sponsoring the event, and is amazing news for those of us who really dig when fashion and music collide.

The H&M Loves Coachella line will feature all the boho signatures, including fringe, tunics, rompers, crop tops, and wide-leg pants. It will also include offerings for men, like graphic T-shirts and shorts. Perfect for a proper Coachella boyfriend (opens in new tab), no? The goods range in price from $4.95 and $49.95.

The collection will be sold at 350 stories in the U.S., with select stores beginning on March 19th, and worldwide on March 26 and online. There will also be a pop-up shop in the H&M tent on festival grounds.

While Coachella tickets are currently sold out, H&M will have several all-inclusive trips up for grabs. You can bring unwanted clothing to any H&M store for recycling and enter for a chance to win one of the coveted getaways—plus, 20 percent off an entire purchase. Sounds like a win-win to us.

Coachella is set for the weekends of April 10 to 12, and 17 to 19. And if things go our way, we'll be clad in the collection's red lace tunic (see below, in the first teaser pic) rocking out to Tame Impala, Drake, Florence and the Machine, the Alabama Shakes, and more.

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(Image credit: Marie Claire)

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Lauren Valenti
Beauty Editor

Lauren is the former beauty editor at Marie Claire. She love to while away the hours at coffee shops, hunt for vintage clothes, and bask in the rough-and-tumble beauty of NYC. She firmly believes that solitude can be a luxury if you’ve got the right soundtrack—that being the Rolling Stones, of course.