Turns Out Yoox Is the One Buying Net-a-Porter

Update, 3/31: It's official—Yoox and Net-a-Porter are forming one e-commerce super-group. 

Hard-to-find labels plus super-fast shipping plus one of the nicest online-shopping websites out there? Could it get any better? We'd like to see you try, everyone else.

Update 3/30: Amazon may have been the name on everybody's lips last week, but it appears it's not the online marketplace that will be nabbing Net-a-Porter. According to Reuters (opens in new tab), sources have confirmed that Yoox is in talks with Net-a-Porter about "a potential business combination." In fact, their sources also say that a purchase of Net-a-Porter by Yoox could be announced as early as this week. *Cancels Amazon Prime membership*

Original Post 3/26: Get ready for your must-read news of the day, sartorial devotees.

Five years after Net-a-Porter was bought by Swiss-based holding company Richemont, the online retailer might be up for grabs again. According to WWD (opens in new tab), the site has been in "ongoing talks" with Amazon. Analysts speculate that Net-a-Porter, which was founded by fashion journalist Natalie Massenet in 2000, is currently worth up to $2.19 billion and is being eyed by the online powerhouse.

While nothing has been confirmed, Amazon's acquisition of Net-a-Porter makes perfect sense as it's been keen on breaking ground in the luxury marketplace for years.

Now we have but one question: Will an Amazon Prime membership cover next-day Altuzarra? Asking for a friend...

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