Turns Out Yoox Is the One Buying Net-a-Porter

Sorry, Amazon.

Update, 3/31: It's official—Yoox and Net-a-Porter are forming one e-commerce super-group.

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Hard-to-find labels plus super-fast shipping plus one of the nicest online-shopping websites out there? Could it get any better? We'd like to see you try, everyone else.

Update 3/30: Amazon may have been the name on everybody's lips last week, but it appears it's not the online marketplace that will be nabbing Net-a-Porter. According to Reuters, sources have confirmed that Yoox is in talks with Net-a-Porter about "a potential business combination." In fact, their sources also say that a purchase of Net-a-Porter by Yoox could be announced as early as this week. *Cancels Amazon Prime membership*

Original Post 3/26: Get ready for your must-read news of the day, sartorial devotees.

Five years after Net-a-Porter was bought by Swiss-based holding company Richemont, the online retailer might be up for grabs again. According to WWD, the site has been in "ongoing talks" with Amazon. Analysts speculate that Net-a-Porter, which was founded by fashion journalist Natalie Massenet in 2000, is currently worth up to $2.19 billion and is being eyed by the online powerhouse.

While nothing has been confirmed, Amazon's acquisition of Net-a-Porter makes perfect sense as it's been keen on breaking ground in the luxury marketplace for years.

Now we have but one question: Will an Amazon Prime membership cover next-day Altuzarra? Asking for a friend...

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