Turns Out Yoox Is the One Buying Net-a-Porter

Sorry, Amazon.

Update, 3/31: It's official—Yoox and Net-a-Porter are forming one e-commerce super-group.

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#CreateTheFutureofFashion Today we announced a merger between The NET-A-PORTER Group and The YOOX Group. “Today, we open the doors to the world’s biggest luxury fashion store. It is a store that never closes, a store without geographical borders, a store that connects with, inspires, serves and offers millions of style-conscious global consumers access to the finest designer labels in fashion. A store that provides established and emerging brands with an extraordinary interactive shop window to the world. Together, with our world-class teams in technology, logistics, content and commerce we are redefining the fashion media and retail landscape. The best way to predict the future of fashion is to create it.” Thank you to everyone who has been part of this INCREDIBLE journey so far and a big shout out to our partners in the future. @YOOX @f_marchetti_ @netaporter @mrporterlive @theoutnet @portermagazine @worldmcqueen @britishfashioncouncil @anyahindmarch @burberry @christopherkanestudio @erdemlondon @jw_anderson @gucci @chloe @jimmychoo @maisonvalentino @isabelmarant @dolcegabbana @karliekloss @sophia_amoruso @alisonloehnis @brian_atwood @___and_mo_re_ @jonathanakeroyd @victoriabeckham @bof @amytastley @voguemagazine @stellamccartney @lucy_yeomans @styledotcom @olivier_rousteing @balenciaga @laurabaileylondon @derekblasberg @ @bryanBoycom @laurabrown99 @cturlington @chufy @eddieborgo @eriktorstensson @jensgrede @emmajpaton @emma_findlay_grede @giseleofficial @johnbrodieny @ctilburymakeup @amandadecadenet @ecortazar @97crush @iamnaomicampbell @caradelevingne @poppydelevingne @pamela_hanson @inezvinoodh @cedriccharbit @carlossouza1311 @choupettesdiary @tcs_daniel @miraduma @toryburch @frame_denim @juliettadexter @mamasinthebuilding @vanityfairfrance @privategg @girlinmiumiu @harpersbazaarus @ariannahuff @jenmeyerjewelry @holli_rogers @imgmodels @marykatrantzou @kristina_oneill @keepitchic @lisamariefernandez @virginiemouzat @10magazine @suzymenkesvogue @markjsebba @matthewwilliamson @melissaodabash @melvin0619 @natasupernova @therow @oscarprgirl @openingceremony @repossiofficial @peggfrey @proenzaschouler @thezoereport @renzorosso @sarahrutson 😎✊👏

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Hard-to-find labels plus super-fast shipping plus one of the nicest online-shopping websites out there? Could it get any better? We'd like to see you try, everyone else.

Update 3/30: Amazon may have been the name on everybody's lips last week, but it appears it's not the online marketplace that will be nabbing Net-a-Porter. According to Reuters, sources have confirmed that Yoox is in talks with Net-a-Porter about "a potential business combination." In fact, their sources also say that a purchase of Net-a-Porter by Yoox could be announced as early as this week. *Cancels Amazon Prime membership*

Original Post 3/26: Get ready for your must-read news of the day, sartorial devotees.

Five years after Net-a-Porter was bought by Swiss-based holding company Richemont, the online retailer might be up for grabs again. According to WWD, the site has been in "ongoing talks" with Amazon. Analysts speculate that Net-a-Porter, which was founded by fashion journalist Natalie Massenet in 2000, is currently worth up to $2.19 billion and is being eyed by the online powerhouse.

While nothing has been confirmed, Amazon's acquisition of Net-a-Porter makes perfect sense as it's been keen on breaking ground in the luxury marketplace for years.

Now we have but one question: Will an Amazon Prime membership cover next-day Altuzarra? Asking for a friend...

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