This New Denim Brand Gives You the Perfect Vintage Fit Without Trying on a Billion Pairs
Save your legs, get yourself a GRLFRND.

Unless you are incredibly, once-in-a-lifetime lucky, you must spend a small fortune and tons of time—which is perhaps even more valuable—to find a pair of vintage jeans that fit you exactly as they should: tight enough in the seat to pull a little at where the crotch and hips meet (#sexay) but with a slim pocket of air around the leg like potato-chip bags would have if manufacturers actually cared about not ripping customers off.
Not too much to ask, right? (Oh, nearly forgot about the right-above-the-ankle-bone crop and a wash that isn't too distressed or light or dark or whiskered. Okay, *now* that's all.) Right, though millions of girls fatigued from chasing visions of Leandra Medine and Camille Charrière around every thrift store they came across would probably tell you otherwise.
But here's salvation: New denim brand GRLFRND eliminates both the need for stalking RE/DONE and trying on pair after pair until you've got button shapes permanently imprinted on your belly. 🙏
Pretty clever of them to just *make* the unicorn jeans instead of hunting for them like the rest of us; even cleverer to sweeten the deal by producing them at top-of-the-line mills and giving them cheeky names like Naomi and Kendall. I've been breaking in my asymmetric-hem Helenas—ah, that crunchy, creaky feeling when you bend down— and they've just reached the point where they've softened enough that you no longer have to lie down to do up the fly anymore.
In other words, perfect.
A post shared by GRLFRND (@grlfrnd)
A photo posted by on
Follow Marie Clare on Facebookfor the latest celeb news, beauty tips, fascinating reads, livestream video, and more.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Chelsea Peng is a writer and editor who was formerly the assistant editor at Marie Claire. She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.
-
Sofia Richie Grainge Styles Zebra Pants With Flip-Flops
Next stop on the tour: her elegant wedding venue in the South of France.
-
Gigi Hadid Pairs Metallic Track Pants and Mesh Flats
The controversial shoe trend is most definitely gaining steam.
-
Body Language Expert Says Kate Can't "Mask Her Emotions"
"We also saw William...mirroring the same emotions as Kate."
-
Sofia Richie Grainge Enlists Zebra Pants and The Row Flip-Flops to Continue Her Rich Euro Summer
Next stop on the tour: her elegant wedding venue in the South of France.
-
Gigi Hadid Pairs Metallic Track Pants and Mesh Flats for Double Date Night in New York
The controversial shoe trend is most definitely gaining steam.
-
Fashion's Embroidery Renaissance Is Stitching Fresh Life Into a Centuries-Old Art Form
Tracing the gilded thread from ancient Egypt and Tudor courts to the Spring ’25 runways.
-
Pucci Prints Are Back—And the Best Ones Are Already in Your Mom’s Closet
The best ones are already in your mom's closet.
-
26 New J.Crew Arrivals I Predict Everyone Will Be Wearing on Their Summer Vacations
Consider my dream vacation wardrobe sorted.
-
The Secret to My Anti-Basic Summer Outfits? These Elevated Neckline Tops From H&M and Zara
28 under-$50 picks from H&M and Zara to instantly upgrade your look.
-
Miley Cyrus's Naked Schiaparelli Net Dress Is Dripping With Crystal Water Drops
The singer plucked the nude haute couture outfit straight from the runway.
-
Jennifer Lawrence Doubles Up on Controversial Summer Trends in Jorts and The Row Flip-Flops
She also played into 2025's sardine fashion trend in an unexpected way.