Veja X Marni’s New Sneaker Marries Art and Sustainability
Feel good about wearing these DIY-inspired shoes.
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Parisian shoe brand VEJA recognizes that sneakers aren't just a fashion accessory, but a representation of an entire generation of young people. More importantly, the brand saw an opportunity to create the beloved sneaker differently.
Established in 2005, VEJA began their journey into sneaker stardom with a goal: to make a positive impact with each sneaker made. Their environmentally friendly sneakers are crafted using raw and upcycled materials without the use of chemicals or pollutants. They also set their prices for organic and agroecological cotton materials in advance, ensuring producers are financially secure amid market fluctuations.
VEJA’s newest collaboration with Italian fashion house Marni marries the brand's commitment to bettering the fashion world with Marni's emphasis on handcrafted art and individuality. Vibrant DIY-inspired doodles adorn REACH-compliant leathers that have been sourced from Uruguyan farms and tanned in Brazil using a process that reduces water waste. Each pair is assembled by hand, while sneaker soles are composed of recycled rubber and rice waste. Both V-10 and high-top V-15 styles are available. Made in Brazil, the quantity of these vibrant, socially-responsible sneakers are limited.
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Sara Holzman is the Style Director for Marie Claire, where she's worked alongside the publication for eight years in various roles, ensuring the brand's fashion content continues to inform, inspire, and shape the conversation about fashion's ever-evolving landscape. With a degree from the Missouri School of Journalism, Sara is responsible for overseeing a diverse fashion content mix, from emerging and legacy designer profiles to reported features on the influence of social media on style and seasonal and micro trends across the world's fashion epicenters in New York, Milan, and Paris. Before joining Marie Claire, Sara held fashion roles at Conde Nast's Lucky Magazine and Self Magazine and was a style and travel contributor to Equinox's Furthermore website. Over her decade of experience in the fashion industry, Sara has helped guide each brand's style point of view, working alongside veteran photographers and stylists to bring editorial and celebrity photo shoots to fruition from start to finish. Sara currently lives in New York City. When she's not penning about fashion or travel, she’s at the farmer’s market, on a run, working to perfect her roasted chicken recipe, or spending time with her husband, dog, and cat. Follow her along at @sarajonewyork
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