Veja X Marni’s New Sneaker Marries Art and Sustainability
Feel good about wearing these DIY-inspired shoes.
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Parisian shoe brand VEJA recognizes that sneakers aren't just a fashion accessory, but a representation of an entire generation of young people. More importantly, the brand saw an opportunity to create the beloved sneaker differently.
Established in 2005, VEJA began their journey into sneaker stardom with a goal: to make a positive impact with each sneaker made. Their environmentally friendly sneakers are crafted using raw and upcycled materials without the use of chemicals or pollutants. They also set their prices for organic and agroecological cotton materials in advance, ensuring producers are financially secure amid market fluctuations.
VEJA’s newest collaboration with Italian fashion house Marni marries the brand's commitment to bettering the fashion world with Marni's emphasis on handcrafted art and individuality. Vibrant DIY-inspired doodles adorn REACH-compliant leathers that have been sourced from Uruguyan farms and tanned in Brazil using a process that reduces water waste. Each pair is assembled by hand, while sneaker soles are composed of recycled rubber and rice waste. Both V-10 and high-top V-15 styles are available. Made in Brazil, the quantity of these vibrant, socially-responsible sneakers are limited.
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Sara Holzman is the Style Director at Marie Claire, where she oversees fashion coverage spanning seasonal trends, celebrity style, designers, Fashion Month, and shopping. With more than a decade of experience in fashion media, she has held roles at Condé Nast’s Lucky and Self and contributed style and travel coverage to Equinox’s Furthermore. A graduate of the Missouri School of Journalism, Sara is based in New York City, where she writes about fashion through both an industry and personal lens, including the realities of getting dressed as a working mom. Follow her on Instagram at @sarajonewyork.