Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Style at Large
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • Freaky, Furry Flip-Flops
    • October Books
    • 2026 Beauty Awards
    • Janine Nabers
    • Purple Nails
    • ‘Sense and Sensibility’
    1. Health-fitness

    This Reusable Tampon Applicator Is Kind of Genius

    Thinx' re.t.a. could could help people with periods cut way back on plastic waste.

    By Cady Drell
    Published 25 January 2019 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Green, Tree, Houseplant, Plant, Grass, Bonsai, Scale model, Shrub, Plant stem,
    (Image credit: Thinx)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Lately, I've been trying to be a little greener. For me and for most of the people I know, reducing our carbon footprint by driving less, avoiding fast fashion, recycling, composting, and eating less meat has been top of mind in recent months. Which is why I’m slightly ashamed to admit that, though I was sort of aware that single-use tampon applicators were probably polluting the environment, I mostly avoided thinking about the fact that I was throwing away this non-recyclable piece of plastic several times a day, for nearly a week, every single month. I mean, really, how bad could the impact be?

    Well, it turns out it's pretty bad! Of the $1.1 billion of tampons sold every year, nearly 88 percent of them have plastic applicators, according to Mother Jones, citing research from Kotex. And those applicators don’t break down once they’re in a landfill (or worse, in the ocean).

    Sure, you could use a cup (some people swear by them!) but for me, old tampon-using habits die hard. So I was really excited when Thinx—makers of the period-proof underwear that I am unexpectedly obsessed with—released a reusable applicator this week.

    Latest Videos FromMarie Claire
    Watch full video here:

    Tree, Woody plant, Scale model, Plant, Rectangle, Pine family, Plant stem, Flowerpot, Shrub,

    (Image credit: Thinx)

    Called re.t.a. (for “reusable tampon applicator”), the product is made of medical-grade silicon and has been cleared be the FDA. It’s also surprisingly chic! It’s made of three pieces that all detach and can be cleaned individually—a silicon part that you insert called the holder, a black peg that pushed the tampon through the holder, and a spherical cap.

    You put any applicator-less tampon (like these Cora one, which cost a mere $6 for 18 of the regular-sized) into the holder, assume the tampon-insertion position, and push the peg up. That’s it. Cleaning when it’s in use consists of disassembling the three parts and washing them thoroughly with unscented soap, then letting it air dry. Between periods, you soak it in boiling water and then clean it off with rubbing alcohol.

    You may like
    • a black woman brushing her teeth with a pink Dyson Camera Jet over a black and white photo of two people with open mouths and white teeth I Ditched My Analog Toothbrush for a $500 Replacement—Is It Worth the Price Tag?
    • purple background with butt care products and cutouts of women's butts Let's Have a Cheeky Chat About Butt Care, Shall We?
    • samantha holender next to the tangle teezer brush I Never Thought a $23 Brush for Fine Hair Would Be the Trick to Stopping Breakage

    I got a Thinx re.t.a. of my own to try and, as a smug conservationist, I am thrilled to announce that I love using it. It glides right in, is super easy to clean, and is a lot more comfortable than a cardboard applicator. And, of course, it’s way more environmentally-friendly than the plastic glide applicators I used to prefer.

    Honestly, it's amazing that we don't talk more about the environmental impact of standard tampon applicators. According to Design Life-Cycle's handy guide to the life of tampons, it can take centuries for a single-use applicator to decompose—and that's not even talking about the sheer amount of crude oil and energy it took to produce the damn thing. Break those numbers down into the billions of tampons being used each year, and we have a major environmental crisis on our hands.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    This green alternative isn't exactly cheap—re.t.a. retails for $60 on the Thinx website—but consider that you'll save on the slightly higher price of tampons with applicators, and that it lasts two years with proper care. Most importantly: You’ll be potentially cutting down on 58 percent of period waste by going applicator-free. It feels like a good investment. (Don't forget to grab a Thinx promo code before you buy.)

    BUY NOW

    For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter.

    SUBSCRIBE HERE

    RELATED STORIES

    Finger, Hand, Gesture, High five, Thumb,

    (Image credit: Getty Images)

    You Should Volunteer For A Political Campaign 

    Face, Facial expression, Smile, Eyebrow, Beauty, Lip, Skin, Nose, Gesture, Black-and-white,

    (Image credit: Max Mumby/Indigo )

    Meghan Markle Made This Ring Style Super Popular

    beach woman

    (Image credit: Delmaine Donson)

    The Lip Balms That'll Save Your Dry, Chapped Lips

    Cady Drell

    Cady has been a writer and editor in Brooklyn for about 10 years. While her earlier career focused primarily on culture and music, her stories—both those she edited and those she wrote—over the last few years have tended to focus on environmentalism, reproductive rights, and feminist issues. She primarily contributes as a freelancer journalist on these subjects while pursuing her degrees. She held staff positions working in both print and online media, at Rolling Stone and Newsweek, and continued this work as a senior editor, first at Glamour until 2018, and then at Marie Claire magazine. She received her Master's in Environmental Conservation Education at New York University in 2021, and is now working toward her JF and Environmental Law Certificate at Elisabeth Haub School of Law in White Plains.

    Read more
    julianne moore on an in the mood collage
    Beauty Julianne Hough Is a “Hairless Clean Freak Who Brushes Her Teeth While Peeing,” And She Wants You to Know It Buckle up for a ton of beauty recs.
    By Samantha Holender
    A woman smiling and wearing a black lace top. She is next to a beauty device, the medicube booster pro
    Beauty Dua Lipa's Makeup Artist Swears By This Moisturizer—And It's Currently On Sale The Amazon Prime Big Deals Day offerings are next level
    By Ariel Wilson
     
     
    A woman with brown skin wearing a black headband and white shirt next to three oxblood colored bottles with matching caps on top of them
    Makeup I Ditched My Favorite Skin Tint for This Very Chic New Launch Honestly, it blows the competition out of the water.
    By Ariel Wilson
    Meghan Markle smiling on her wedding day
    Royals Meghan Markle's On-Sale Tatcha Skincare Is Worth the Hype
    By Kristin Contino
     
     
    Latest in Health fitness
    hailey beiber wears the zelus weighted vest from amazon
    Health-fitness Hailey Bieber's New Favorite Accessory Is a $23 Weighted Vest From Amazon
    Gloria Steinem and guests at the endometriosis talking circle at her home in July 2026
    Health-fitness What's the One Word You Associate With Endometriosis?
     
     
    Princess Kate Middleton wears a black blazer and black top and has long wavy brunette hair featuring blonde highlights
    Royals Princess Kate Says Cancer "Changes How You Think and Feel"
    a collage of women doing hydrotherapy in pools and hot tubs
    Wellness Just Add Water: The Beginner’s Guide To Hydrotherapy
     
     
    Latest in News
    Taylor Swift's turtleneck at the Kansas City Chiefs game tapped into Fall 2026's red color trend
    Celebrity Style This Color Trend Is Already Taylor Swift's Signature Chiefs Shade
    Zoë Kravitz and Harry Styles were spotted separately, both styling the funnel-neck jacket trend and trousers
    Celebrity Style Zoë Kravitz and Harry Styles Wear Fall's Funnel-Neck Jacket Trend Two Different Ways
     
     
    Mike Tindall wearing a gray suit and smiling
    Royals Mike Tindall Talks to Prince George About a “Subject Nobody Else Raises”
    Irina Shayk arrived at a 2026 Victoria's Secret Fashion Show after party in semi-sheer pants and a bra
    Celebrity Style After the VS Fashion Show, Irina Shayk Swaps Wings for Sheer Pants
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.