2020 and 2021 were bad years for just about everyone, but not for your dog. These past couple of years, you've been home more than ever before, you're always down for a snuggle, and you insist on going on walks a zillion times a day just to have something to do. When the world gets crazy, the unconditional support and love you get from your doggy BFF (opens in new tab) is sometimes the only thing that keeps you going—and he or she deserves something special in return, or for something special to be created in his or her honor. Maybe it's a birthday gift for your dog, maybe it's the anniversary of the day you got them, maybe it's just a random Tuesday—whatever the occasion, they deserves the best. My own dog (opens in new tab) and I have taken the time to test-drive almost all of the toys and other products on this list (yes, my job is very hard; yes, my dog is very spoiled), and so, please allow us to present: The ultimate gift guide for dogs that dogs will love and dog owners and dog lovers alike will sob over, from genius treats and toys to personalized sweaters and artwork. Bonus: Every one is great for Instagram.
For High-Energy Dogs
Wickedbone Smart Bone
Originally launched on Kickstarter, where it was fully funded in the space of a single day, the Wickedbone is an interactive dog toy that plays with your pup when you can't. It's a smart robot toy—it jumps away when your pup chases after it, and "teases" your dog if he or she stops playing with it. It actually has twelve different responsive modes (for moods like "bored," "tickled," "mad," and so on), so it'll act in line with how your dog is feeling that day.
For Your Phone
Custom Pet Portrait Phone Case
Custom pet portraits can run expensive—I am an expert on few things, but I have spent hours researching those—but West & Willow sells a whole line of chic merch with your pet's face on it, and (surprise!) it's all relatively affordable. This iPhone case, which comes complete with a custom illustration of your canine BFF, is my personal fave.
Give Back in Style
Socks That Save Dogs
Yes, these organic cotton socks are super-comfy and embroidered with tiny paws, but the best part is that every purchase includes a donation to Best Friend Animal Society, one of the leading nonprofits that works to stop shelter animals being euthanized.
For Bored Dogs
Playology Dual Layer Bone
These bones look and feel like a normal ball toy—but (plot twist!) they're scented, with flavors ranging from cheese and peanut butter to beef and chicken. The smell is embedded in the fiber of the toy (don't ask me how they do this), so it never goes away and never, ever becomes boring.
For the Pokémon Masters
Upload a photo of your pup, add some information about what makes him or her special, and bingo—you'll have a metal Pokémon card of your dog to keep forever. The best part is that the artists of PokéPup hand-draw a Pokémon-esque portrait of your dog—and not only does it appear on the front of the card, you'll get a digital copy of their artwork.
Grounds & Hounds Rescue Roast
One hundred percent of profits from this delicious blend, which boasts notes of dark chocolate and toasted pecan, go to a rescue organization. For January, Grounds & Hounds is sending all profits to the Beagle Freedom Project, which saves beagles from being lab experiments. Yes, you can literally save dogs' lives by buying great coffee.
Furbo Dog Camera
I held out on getting a Furbo for a long time—it's tricky to justify a $170 camera when you can find one on Amazon for $30—but I finally invested on Prime Day last year, and oh, man, what a fantastic decision that was. You can find me panicking over my dog's well-being about 98 percent of the time, and this helps me enormously—the camera is HD enough that you can zoom in on your dog's breathing (don't judge me), and you can toss your good boy or girl treats whenever you need a little pick-me-up.
Harry Barker Terry Cloth Dog Bath Robe
Your dog used to hate baths...until this super-soft, super-absorbent bathrobe. You can also get it personalized with its initials, if you want (and I very much want).
To Keep Forever
A Lovingly Drawn Portrait
London-based illustrator Kitty uses watercolors and pencil to create a custom portrait of your pup, taking care to highlight the features you love most. Think those old-fashioned watercolor portraits of aristocratic families—but for your canine best bud. You'll want to frame this and hang it in your home for years (okay, decades) to come.
Style Union Home Otto Pet Dish
This ceramic pet dish is one of the standout items from Style Union Home, the new brand from True Religion co-founder Kym Gold. The hand-crafted dish comes in six colors, and did I mention you can personalize the name on the front?
For Treat-Happy Dogs
Dash Express Dog Treat Maker
This is such a cute way to create treats for your dog based on what they like and don't. Dog-safe batter is easy to make—just mix ingredients like peanut butter and pumpkin and eggs and whole wheat flour—and then throw in everything your dog's heart desires: bacon bits, cheese, chicken, the list goes on!
Editor's (Dog's) Pick
Fluff & Tuff Violet Unicorn Plush Dog Toy
I won't lie to you: I buy my dog a lot of toys. None have lasted as long, or are so beloved, as my pup's Fluff & Tuff toys—this unicorn and its brother the blue dinosaur are his constant companions. I'm not kidding: He brings both of them into bed with us every freaking night, and we have to put them through the washer and dryer every few weeks. In spite of this, they've held up for months now, plus they're filled with high-quality padding that are held to the same non-toxic standards as children's toys.
For the Dog Who Has It All
Wild One Bolt Bite
Wild One's Bolt Bite is billed as "the ultimate chew toy for dogs." You can put little treats into each end, or use it as part of a game of fetch, plus the middle has a reinforced rubber center so your dog can't tear it apart. Bonus: It's BPA-free and dishwasher-friendly.
Stellar Villa The Glam Dog Walk Art Print
If you're looking for a new art piece dedicated to your beloved dog, Stellar Villa by Laura is the brand for you. Laura, the artist who founded the small business with her husband Patrick, offers both custom prints with your dog and original prints she's already drawn—like this one, which is how I feel 95 percent of the time I'm out with my dog.
For Small Apartments
Reddy Dark Grey Indoor/Outdoor Corner Dog Bed
The cool thing about this corner dog bed—besides the fact that Reddy, a new premium brand by Petco, is hyper-focused on sustainability—is that it's designed to fit seamlessly into any space, from a tiny New York City apartment (cough) to a spacious yard or leaving space. Also, it's like a giant cloud—my dog spends all his time ambling between this and his second bed (more on that in a second...).
Personalized Dog Book
This adorable book is basically Where's Wally, but for your dog. Perfect for kids and grown-ups alike, you can spend hours trying to find your dog in the middle of the beautifully illustrated landscapes.
For a Monthly Box of Joy
Gift the dog in your life a one-month, three-month, six-month, or 12-month subscription to BarkBox, a themed and customizable box of treats and toys for your pup. I'm not exaggerating when I say BarkBox day is my dog's favorite day of the month.
For Holiday Cards
Dog Threads Surfing Santa Pajamas for Dogs and People
You can order these soft cotton PJs in a range of dog and human sizes, so the whole family can match! (Whether they want to or not!) Plus, a percentage of every purchase goes towards helping dogs find their forever home.
Tucker Murphy Pet Boisvert Felt Pet Cave
Ever wished you had access to a plush, cozy cave where you could go and hide when the world got too much? Well, you can't—but you can provide that for your pup. Bonus: It's really, really cute.
For Cold Nights
Dog Sweater & Pride + Groom Gift Set Bundle
Your favorite sweater brand Lingua Franca teamed up with luxury dog brand Pride + Groom to create the ultimate gift set: an "In Dog We Trust" dog sweater (did I mention you can get a matching human version?) and a grooming set designed for your dog's specific skin and shedding needs. Also, 20 percent of every purchase goes to rescue organization Animal Haven.
Sweater Hound Custom Knitted Sweater
This isn't just any sweater with a dog's face on it. Thanks to new brand Sweater Hound, this is a custom-knitted, unisex sweater with your dog's face on it—and it makes a great custom present for the greatest dog mom (or dad) you know.
For Treat Time
Bonne et Filou Lavender Dog Macarons
Unlike human macarons, these handmade, French-inspired dog treats are actually healthy. They come in traditional macaron flavors, like vanilla, rose, mint, and lavender, but they're made with all-natural, dog-friendly ingredients like yogurt and honey.
For Obsessive Dog Moms
Personalized Dog Necklace
My brother gifted me this necklace with a tiny illustration of my dog for my birthday last year, and—this won't surprise you by this point—I wear it every day. It's been a year now, and my necklace hasn't rusted or aged at all, and it makes me smile every time I look at it.
For Cozy Vibes
PetPartyCo Customized Dog Socks
I don't need to do much talking about these socks, do I? This picture pretty much does it all for me.
For the Escape Artist
Link AKC Smart Dog Collar
This smart collar comes courtesy of the American Kennel Club and keeps selling out on Amazon, so you know it's good. It allows you to track your dog using GPS technology, and you'll get an alert if your dog travels outside the "safe zones." (One note: You'll have to buy a subscription plan, which is about $10 a month, to continue using the GPS functions.)
Doodle Dog Love 5x7 Notepad
This customizable notepad—you can have your name added to the bottom of the notepaper—is both affordable and completely adorable.
For Little Dogs
Angel Wing Dog Sweater
This sweet cashmere-blend sweater will keep your dog cozy during chilly winter nights. (For over-the-top cuteness, like I-can't-handle-it kind of cuteness, buy a matching one for the dog's favorite baby.)
Editor's (Dog's) Pick
La-Z-Boy Duchess Sleeper Sofa Dog Bed
My dog spends all day on his La-Z-Boy bed, and it's not like he doesn't have options (he has two other dog beds, a big cozy sofa, and, of course, my own bed). Thanks to my aforementioned Furbo, I can watch him sleep the day away on this thing. Bonus: It'll look gorgeous in your apartment.
GO! With Ease Hands Free Leash
Leave your days of clinging to the handle of your dog's leash behind you and go hands-free with maxbone's pastel leash, which ties neatly around your waist. A game-changer when reaching for poop bags, your phone, or, well, anything.
For Anxious Dogs
SmartPetLove Snuggle Puppy Behavioral Aid Toy
Whatever makes your dog anxious—fireworks, your leaving for work, a big move—you can ease his or her fear with this self-warming dog toy with a heartbeat (no, I'm not kidding). These features mimic a real-life cuddle with your dog's mom, giving your pup the sense that they're being safely snuggled, no matter what's going on around them.
For Someone Who Loves a Breed
Scripted Fragrance Dog Breed Soy Candle
Scripted Fragrance makes a candle for just about every major breed of dog, including "service dog" (it's so cute, I nearly cried). And while some candles can be dangerous for your dog, these ones are made of dog-safe soy wax. Plus, they're vegan, cruelty-free, dye-free, additive-free, preservative-free, petroleum-free, and phthalate-free.
For Dog Moms
Pup Mom Crate
The ultimate gift for the dog mom in your life, the Pup Mom Crate is designed to be cute, delicious, and useful for both dog moms and the pups they're besotted with. Past boxes have contained everything from dog towels and "Dogstopper" treats to crossbody "dog mom" bags and hair serum. Each box is $40, and you can cancel anytime.
Treat Teek Treat Bag
High-value treats are crucial to all kinds of training, which means you'll want to always keep some close to hand. Enter Treat Teek, the on-the-go treat bag you can easily clip to a leash, a harness, a bag, and more—and bingo, it's treat time all the time.
MaxBone Vintage Aspen Ski Jumper
Look, if you get to wear a holiday sweater for the entire month of December, your dog should too. I don't make the rules.
Lifelike Pillows Custom Dog Pillow
Show me a more iconic duo than your dog and a pillow that looks like your dog. I'll wait.
For One-on-One Time
A Dog-Friendly Getaway
Know someone who needs some quality time with their pup? (Maybe that person is you?) Give the gift of relaxation in a remote, dog-friendly location with Getaway—a new company that sends you to cozy cabins a couple of hours from your hometown that are nestled in nature (with your dog, of course) for a couple of ultra-relaxing days. Your pup will love the rural surroundings, and you'll finally be able to unplug.
For Matching Denim
DL1961 Fido Jacket: Canine Trucker
You might already be familiar with DL1961, the sustainable, Meghan Markle-loved denim brand that prides itself on changing the way denim is created. Its chic jeans retail at $150-plus, but you can get a miniature version for your dog for a third of that. (Or, you know, buy one for yourself and a matching one for your dog. You do you!)
Jewels For Hope Paw Necklace
For the dog mom who has it all, I present: This hand-made seed bead necklace, which is about the size of a dime and almost painfully adorable. A bonus: Jewels For Hope, which makes it, donates 10 percent of profits to charity, so you can feel good about the purchase.
For DIY Dog Parents
Petmate DIY Wood Doghouse
If you love a good project, invest in this easy-to-assemble dog house for your yard or den. Once you've put it together à la IKEA furniture—the only thing you need to own is a screwdriver—you can paint, decorate, and accessorize it as you like for the ultimate dog abode.
For Smaller Dogs
Lands' End Canvas Tote Pet Carrier
Your dog deserves the world and then some. He or she also deserves a dog carrier with their name embroidered on it. (A note: It only fits dogs under 20lb.)
For Unique Dogs
Hyper Pet Doggie Pal Crab Interactive Toy
Doggie Pal Crab Interactive Toy
For Proud Parents
Crown and Paw Custom Pet Canvas
What piece of artwork could be so beguiling, so dazzling, as a custom portrait of your dog in a setting and outfit of your choosing? Absolutely none.
RifRuf Caesar Sneakers
I know what you're thinking: Okay, this is real cute, but does my dog need it? Well, if you lives somewhere with snow or heat waves, yes—your dog's paws can be damaged by the ground on hot days, and the salt that's often spread in the aftermath of snowstorms can get wedged between your dog's toes and get infected. So, yes, these are cute, and yes, your dog does need them.
Editor's (Dog's Pick)
HOU Foldable Pet Pool
I'm fudging a little when I say this is one of my dog's top picks, because, in fact, my dog hates the water and squeals when I put him in this. But I love it: It holds a ton of water, doesn't leak, folds easily so you can store it away, and is perfect as a dog-slash-foot bath in the summer.
For Freezing Temps
Black Bear Zoo Snood
This is fashion and function, the ultimate in a painfully cute gift that they'll actually use. Zoo Snoods makes snoods and sweaters for dogs that a) keep them warm in the winter and b) are painfully cute. My favorite is the lion snood.
For Wall Art
Personalized Dog Print
This sweet and affordable dog print, personalized by breed, bed color, and name, comes in a variety of sizes and is highly reviewed on Etsy.
For Rescue Parents
Found My Animal Prismatic Cotton Rope Dog Leash
If you adopted your pup, this is perfect for you. Each leash comes with an adorable "Found" tag to celebrate adoption, and each tag is individually numbered and stamped. Plus, Found My Animal, which sells this leash through e-comm platform Pawp, actively supports and promotes animal adoption.
RIBOSY Dog Buttons
You've probably seen "dog buttons" all over TikTok—big, brightly colored buttons you can use to train your dog to communicate its needs. Some dogs love them, some don't, but it's kind of a fun project either way, no?
For an Extravagant Dog
Whom Small Cupcake Pet Bed
Whom specializes in dog beds that double as sincerely gorgeous pieces of furniture. For a little dog who likes to be beside you at all times, get this sweet raised pet bed (and for a bigger dog, it comes in three sizes!).
For Cozy Vibes
Etsy Custom Dog Blanket
Tell me what's better than lying on the sofa with your dog under a cozy blanket with your dog's face on it. Seriously, tell me.
Best for Game Day
Pets First NFL Football Dog Toy
For the pet whose human is obsessed with football, I present this, which you can of course get for any major football team you choose. If you really want to start a household war, get one for your team instead of the dog's owner's team. The dog will love it—and its owner will be fuming.
For a Special Treat
Celebration Bash Organic Dog Treats
The ultimate in clean and delicious dog treats, Lord Jameson makes top-tier dog treats from all-natural ingredients. These balls of joy are like home-baked treats from the farmer's market, but without all the baking.
For a New Pup
Rocco & Roxie Ultimate Dog Box
If you or someone you know is welcoming a new dog into the family, this is the box for them. It's everything a new pet owner needs: sensitive-skin shampoo, toys, and the classic jerky sticks my dog literally cannot get enough of.
Cotton Candy Dog Hoodie
This pastel color-block hoodie has a super-soft fleece interior and is so cute, I very much want one for myself.
Henry Bottle Opener
For the beer-drinker in your life who's as obsessed with their bar cart as they are their beagle, this hefty bronze bottle holder doubles up as decor.
Cuddle Clone Original
My boyfriend and I are divided on this one: I think a plush clone of my beloved dog would be adorable; he thinks it reads too much like taxidermy. If you're on team Me, you'll want—nay, need!—this custom stuffed replica of your beloved dog (or cat, or rabbit), stat. What's cuter than a pet cuddling with a stuffed version of themselves, I ask you?!
For Long-Haired Dogs
Peerless 76455 Sidekick Shower System
An easy way to make your dog's future bathtimes less traumatic for everyone: Get a shower system with a dog-friendly attachment. It's like your regular shower, but has a baby shower head for your pup so he or she doesn't have to stand sadly under a four-foot-high waterfall of water. The wand also has removable "finger" bristles you can use to deep-clean your dog's fur.
For Your Jewelry Box
Custom Paw Print Ring
Meet your new favorite piece of jewelry. This custom ring with your dog's paw print on it—yes, your dog's paw print; all you have to do is send them a photo of your dog's paw—comes in sterling silver, rose gold, and 18k gold.
For Extreme Climates
Walkee Paws Adjustable Fit Dog Leggings
Faintly ridiculous? Yes. Pretty useful? Also yes. I can tell you from hard-worn experience that it's hard as hell to make sure your dog's booties stay on, and sometimes they need them—when it's a boiling hot day and the pavement is steaming, for example, or when it's snowy or icy out. These hilariously designed Walkee Paws leggings with rubber soles actually get the job done.
Paw PupRug™ Runner Faux Fur Memory Foam Dog Bed
This faux-fur dog bed doubles as a plush cream rug (albeit a thick one), keeping both your toes and your pup toasty in the winter.
For Extra Cuteness
Rocco & Roxie Red & Green Flannel
The flannel print on this gorgeous hand-sewn bandanna—Rocco & Roxie bring in new prints every season—has just about killed me. Plus, it comes in three sizes, so you won't have to worry about tying it just right so the knot remains subtle.
For Confident Dogs
Rebel Dawg Heart of Gold Nameplate
With one of these chic handmade nameplates from New York brand Rebel Dawg, nobody will ever ask your dog's name again. They're BPA-free and fully customizable.
For Every Dog
Personalized Homemade Dog Treats
For less than $20, you can get these delicious dog treats hand-stamped with a dog's name on it—the perfect personalized dog gift, IMO.
For Ambitious Dogs
Rocco and Roxie Brontosaurus Plush Toy
This toy is taller than my dog, but no matter—he insists on carrying it by the neck everywhere, and will hardly leap up on the sofa without it. I can deal; it's super-soft and very sweet, and my dog loves to fall asleep with it.
To Help Them Chill
CBD Soft Chews for Dogs
This new line of products comes from cbdMD, which makes both an oil and chewy vitamins that I often use, so I was intrigued. These dog chews are delicious (I assume; he likes them, at least), and they contain CBD, which relax your pup—I like to spread the cbdMD peanut butter on a treat before I leave for work so he doesn't freak out.
Best for Traveling
Shed Defender Dog Onesie
I first spotted the Shed Defender on Shark Tank, but I don't know whether its founders got a deal or not because I was too busy buying one on my phone. Originally designed to stop your dog from shedding in the car, on the couch, and, well, everywhere else, the Shed Defender people quickly learned that dogs also love the feel of it. The snug fit is thought to reduce your dog's anxiety—like the ThunderShirt, but cuter. My dog wears it to sleep, like adorable doggie pajamas. The onesie comes in nine colors and an impressive range of sizes. Bonus: My lint roller and vacuum cleaner are well-rested.
For Long Work Days
The iFetch is designed to play "fetch" with your dog so you don't have to get up from the couch, which makes it a gift for your dog and for yourself! The kettle-shaped gadget spits out tiny tennis-like balls to a distance of up to 30 feet, or as close as 10 feet if you're playing indoors.
Best Gift for Humans
Embark Dog DNA Test Kit
If you rescued or adopted your dog, you probably don't know exactly what breed he or she is. Annoying, since a stranger asks you what kind of dog you have every single time you walk him. The Embark DNA test is on my Christmas list both for myself and for everyone I know with a dog, because I can't imagine a better gift than having a firm answer for these well-meaning passers-by. You just swab the inside of your dog's cheek and send the sample off for testing; you'll get your digital DNA results (complete with a dog family tree!) just a couple weeks later.
Jenny is the Director of Content Strategy at Marie Claire. Originally from London, she moved to New York in 2012 to attend the Columbia Graduate School of Journalism and never left. Prior to Marie Claire, she spent five years at Bustle building out its news and politics coverage. She loves, in order: her dog, goldfish crackers, and arguing about why umbrellas are fundamentally useless.
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