President-Elect Donald Trump Just Endorsed L.L. Bean

Via Twitter, naturally.

Audio equipment, Microphone, Public speaking, Electronic device, Dress shirt, Collar, Formal wear, Tie, Spokesperson, Stage equipment,
(Image credit: Archives)

It's been a busy week for Donald Trump: His Cabinet picks are going through confirmation hearings, he held his first press conference in more than 100 days, and he's been batting away serious allegations about Russian ties. But he took time Thursday morning to tweet his support of clothing brand L.L. Bean.

L.L. Bean faced a backlash this week after news broke that the brand's Linda Bean, who is one of the more than 50 family members who is part-owner and who Trump tagged in his tweet, supported a Trump-friendly PAC during the election.

Boot, Facade, Fixture, Door, Work boots, Outdoor shoe, Synthetic rubber, Concrete, Steel-toe boot, Hiking boot,

(Image credit: Archives)

The brand was added to the "Consider Boycotting" list by #GrabYourWallet, a spreadsheet shared over social media that tallies companies that support Trump or do business with the Trump family. But L.L. Bean immediately attempted to distance itself by posting an open letter on Facebook disavowing any kind of political agenda.

And Linda Bean went on Fox News to call the boycott "bullying."

So far, the president-elect's tweets have had a major impact on business. He's sent stock prices of Toyota, Lockheed Martin, and Boeing plummeting with negative posts. We'll see what his love does for L.L. Bean (and duck boots).

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Kate Storey

Kate Storey is a contributing editor at Marie Claire and writer-at-large at Esquire magazine, where she covers culture and politics. Kate's writing has appeared in ELLE, Harper's BAZAAR, Town & Country, and Cosmopolitan, and her first book comes out in summer 2023.