Hailey Bieber Designs Her "Favorite Jacket" for Justin Bieber's Skylrk Brand
And just like that, another celeb fashion brand is born.


Leather bomber jackets are to Hailey Bieber what house slippers in public are to her husband Justin. Both rarely leave home without their respective staple piece—and now, they've launched a joint fashion venture to produce them.
After a somewhat messy breakup with his loungewear company Drew House, Justin Bieber officially announced a rival fashion brand, called Skylrk. First looks paint it as a Gen Z-coded streetwear label, which will sell pretty much the same products as the brand he left behind: chunky sweatshirts, bath robes, colorful beanies, and, of course, slipper-style slides. The only departure, seemingly, comes at the hands of his wife Hailey.
The model is bringing her own cool-girl tastes to the brand, designing her "favorite jacket of all time" for Skylrk's inaugural collection. Bieber hard-launched the piece on Instagram Stories, before taking it on its maiden voyage earlier this week.
Hailey Bieber shared a sneak peek of her new Skylrk bomber jacket.
On April 14, both Biebers were spotted in Los Angeles while grabbing a casual lunch. They shared a rare moment of sartorial alignment, both going casual-cool in oversize, neutral 'fits. Justin was his usual laid-back self, in a fur-collar utility jacket, shearling slippers, and extra-extra large corduroy pants.
Hailey, meanwhile, gave her chill look a dose of her trademark academic flare. She wore a two-tone baseball cap with athletic shorts, which she styled with her favorite footwear: her black Jil Sander loafers. The final touch was her self-created bomber jacket, which has yet to hit shelves.
Hailey took her jacket on its maiden voyage, alongside husband Justin.
The piece features many of the elements found in Bieber's expansive leather jacket collection. It has a noir outer, with an elastic waistband and cuffs—the real draw, however, lies in its silhouette. The jacket boasts wide shoulders, emphasized further by '80s-style shoulder pads. That's a departure from the slimmer styles currently being released by every other fashion brand in the country.
There's been no word yet on when the Skylrk collection will officially go on sale, but given Justin's increased social media activity, I'd bet sometime in the next few months. Maybe when that day comes, the Biebers will finally coordinate outfits for the launch party.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

Kelsey (she/her) is a freelance fashion editor and writer, specializing in e-commerce and fashion news. With more than ten years of experience in digital media, Kelsey has a knack for turning top-performing content into top-selling content. At Marie Claire, she provides witty celeb style commentary, unpacking the style choices of stars like Zoë Kravitz, Dua Lipa, Selena Gomez, and her fashion superhero, Rihanna. When she’s not tracking the personal style of Hollywood’s elite, Kelsey also covers designer collabs and industry news.
Before taking her talents to Marie Claire, Kelsey was the Senior Fashion Editor at Bustle, where she oversaw the site’s fashion coverage and launched a successful luxury handbag series called Secure The Bag. Prior to Bustle, she came from a six-year stint at Seventeen, during which she managed the team’s fashion and beauty verticals and led e-commerce strategy. In her freelance era, Kelsey contributes to publications like InStyle, Cosmopolitan, Glamour, and more. She also offers consulting services and content creation, in addition to writing and editing. Follow @klstieg on Instagram for 'fit pics and travel recommendations.
-
Naomi Campbell Goes for Baroque on the Cannes Red Carpet
She arrived at a May 20 premiere in one of the film festival's most ornate looks yet.
-
Carrie Bradshaw's Iconic Jimmy Choos Are Back—With a Twist
Her famous pairs are all yours now.
-
A Private Art Museum Fashion Shoot? Priceless
Celebrities are more interested in 'fit pics than an audio tour.
-
Naomi Campbell's Cannes Red Carpet Gown Gives "Take Up Space" a Couture Definition
She arrived at a May 20 premiere in one of the film festival's most ornate looks yet.
-
To A-Listers, Private Museum Photoshoots Are Priceless Works of Art
Celebrities are more interested in 'fit pics than an audio tour.
-
Emma Watson Raises the Cannes Airport Outfit Bar in a Chanel Dress and Ballet Pumps
She's hitting the airport runway in style.
-
Daisy Edgar-Jones's Matching Gucci Set Is the Chicest Swap for a Summer Dress I've Ever Seen in Cannes
Suddenly I'm casting my midis and maxis aside.
-
The Verdict Is in on Kim Kardashian’s Paris Court Outfits
The star's style for an appearance in court has much in common with her billionaire bachelorette looks.
-
Julianne Moore Hard-Launches Bottega Veneta's New Era on the 2025 Cannes Red Carpet
She's the first to wear Louise Trotter's designs for the label.
-
Bella Hadid Suits Up in an Archival Pinstripe Work Dress and Kitten Heels
The supermodel put her own spin on the work wardrobe.
-
Jennifer Lawrence Secretly Changes Into Another Exquisite Dior Gown During Her Cannes Film Festival Premiere
The one-shoulder couture gown couldn't have been more different from her first dress of the night.