The One Makeup Shade That *Everyone* Will Be Wearing This Fall

Red lipstick and red nails are amongst the most classic looks of all time. But applying the vermillion shade elsewhere, namely the eyes, isn't nearly as popular. Only the bravest of the brave—beauty risk-takers, like Solange, Kristen Stewart, and Cara Delevingne—have had the balls to go there.

Face, Head, Nose, Microphone, Mouth, Lip, Audio equipment, Eye, Hairstyle, Chin,

But we get the feeling that that's going to change in a *big* way this fall. This, due in no small part to Chanel's new Le Rouge Collection fronted by K-Stew, which is literally dedicated bold shade. The first range designed by Lucia Pica, Chanel's global creative designer for makeup, she's looking to "upset the code" by re-imagining red.

"Red is not the most obvious choice to put—say—on your eyes or something like that, but it is the color of blood," Pica told WWD. "It's the color of what keeps us alive and so it is really emotional. You might think that red eyeliner might make you look tired but...it looks raw." 💉

However, if pure red seems like a lot, fear not as all the colors in the collection are designed to be soft, never harsh. "You can actually wear the full collection and not look completely made up because all of the colors are very harmonious," she says. "A red undertone runs through the whole collection, so it is not just red colors, you can pair it with warm and earthy colors as well."

Ranging from $26 for a lip liner to $59 for an eyeshadow palette, there's an array of scarlet-tinged shades including warm reds, deep reds, burgundy, and plum. Our personal picks include the Les 4 Ombres Eyeshadow Quad ($61), boasting brown, soft brown, plum, and a dark taupe shades, soft red Joues Contraste blush, and the Stylo Yeux Waterproof Eyeliners in Eros (Plum) and Agape (Deep Plum).

If the Chanel collections errs on the pricey side for your budget, you can also hunt down offerings in the drugstore...

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Lauren Valenti is Vogue’s former senior beauty editor. Her work has also appeared on ELLE.com, MarieClaire.com, and in In Style. She graduated with a liberal arts degree from Eugene Lang College, The New School for Liberal Arts, with a concentration on Culture and Media Studies and a minor in Journalism.