Rock The Vote Announced Some Major Goals

It's getting a major relaunch.

Rock The Vote is getting ready for November's midterm elections with a major reboot. The youth-voter engagement group announced its huge goal today of registering 1.5 million voters in the coming months, including 400,000 under the age of 30.

For nearly 25 years the non-profit organization has aimed to build the political power of young people. In order to target millenials, Rock the Vote is rolling out a new mobile friendly website and has announced a new leadership team for 2014, including incoming President Ashley Spillane, Chief of Staff and General Counsel Liz Howard, Strategic Partnerships Director Dominic Lowell, Digital Director Alma Chapa, and Spokesperson (and Marie Claire editor) Audrey Gelman.

Advertisement - Continue Reading Below

"We could not be more excited about kicking off our efforts to organize the largest youth voter registration and mobilization effort in the country in 2014," Spillane said in a statement. "With 12,000 Americans turning 18 each day, we cannot afford to have young people sit out the political process when so much is at stake for their future."

This relaunch highlights how many of today's most pressing political issues — including college affordability, the wage gap, and women's health — are especially pertinent to young people.

Photo Credit: Getty Images

What do you think?

What It's Like to Be an Abortion Provider
Jessica Grose interviews Dr. Bhavik Kumar on the real effect of Texas' abortion restrictions on the women who seek them.
Transgender activist Joanna Cifredo testifies at a LGBT Equality Caucus hearing on anti-transgender violence on Capitol Hill in Washington.
An Alarming Number of Transgender Women Have Been Brutally Murdered This Year
These statistics are horrifying.
Confirmed: The Terrorist Who Planned the Paris Attacks Is Dead
Abdelhamid Abaaoud was among two people who died in a pre-dawn raid Wednesday.
Serena Williams
New Report Says Gender Equality Is Getting Worse
The U.S. ranks 28th compared to the rest of the world—a sharp decline from last year.