Anastasia Beverly Hills Launched a Clear Version of Their Viral Brow Wax

Anastasia Beverly Hills Brow Freeze Gel — (Image credit: Anastasia Beverly Hills)

Is it chilly in here? Not necessarily, but thank you for noticing that my brows are positively frozen. No, it's not because of the winter weather; Anastasia Beverly Hills has a new product available and ready to make your frozen-in-place, laminated brow dreams come true.

Launching Thursday, January 4, Brow Freeze Gel is Anastasia Beverly Hills' newest offering that's sure to earn a permanent spot in your makeup bag. Crafted as a clear companion to their beloved Brow Freeze, the new product instantly offers the look of full, lifted, and feathered brows.

"After 30 years of perfecting brows, we’re thrilled to bring you our best innovation yet: Brow Freeze Gel. This easy-to-apply, universally clear brow wax-gel hybrid features a triple-action comb applicator that shapes, sculpts, and sets brows in place with unstoppable, extreme-hold and precision on-the-go," wrote the brand via Instagram ahead of launch.

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Formulated to be used alone or to lock brows in place as the finishing step in your routine, the new product features a non-sticky, flake-free texture. Crystal-clear and quick-drying, it sets your brows without making them feel stiff or crunchy, and is especially good for coarse and unruly hairs. Basically, it's everything you've ever wanted.

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Anastasia Beverly Hills is the brainchild of Anastasia Soare, an incredibly successful celebrity makeup artist who's responsible for a number of famous eyebrows, including Kim Kardashian's. In fact, Soare exclusively told Marie Claire how she gets Kardashian's eyebrows so very perfect last month. And yes, a clear gel is included.

“To set Kim’s brows for the day, I use a coat of Clear Brow Gel," the makeup artist shared. While the brand does have another Clear Brow Gel, this one has a much stronger hold.

To make the powerful product work for you, you'll want to first use the long bristle side of the comb to separate and tame your brow hairs. Next up, use the short bristles to shape and sculpt them into place. For a laminated-look, you can use the side of the applicator to lay brow hair down.

And ta-da! The most perfect brows. Thank you for the new magic wand, Anastasia.

You can shop Brow Freeze Gel at sephora.com and anastasiabeverlyhills.com beginning Thursday, January 4.

Anastasia Beverly Hills Brow Freeze® Gel

Sophia Vilensky is a Freelance Beauty Writer at Marie Claire with a beauty, wellness, and entertainment journalism portfolio that includes contributions to Byrdie, Bravo, Teen Vogue, and Us Weekly. Growing up in a family of beauticians—and through her own personal studies—she developed an in-depth understanding of aesthetics, cosmetic product formulation, and beauty treatment development and has also held roles as a senior copywriter, content strategist, and proofreader for top beauty and wellness brands. Even so, you'd be hard pressed to find her with her hair and makeup actually done. Sophia is based in Minneapolis and is a 2019 graduate of the University of Minnesota, where she majored in English and minored in cinema studies. During her time at the university, she was the Arts & Entertainment Editor for the Minnesota Daily, earning the 2019 Editor of the Year award for her work. She connected deeply with the Twin Cities arts scene, collaborating with leading beauty professionals, designers, and artists. Graduating Summa Cum Laude, her thesis—a close-reading of Vanderpump Rules—was featured on NPR. When not immersed in writing or testing new products, Sophia enjoys watching reality TV, reading, and exploring the newest woo-woo wellness trends. Keep up with her on Instagram @sophiavilensky.