There are so many amazing beauty products out there, it should be exciting, but it can actually be quite...overwhelming. Here at Marie Claire, dozen's of beauty products cross our desks every day, and blessedly, it's our job to try them all out. So we've done the hard work for you and selected only the 25 absolute best beauty goods. Innovative, customizable, and tech-forward, the hair, skin, and makeup products ahead will rock your medicine cabinet and revolutionize your routine.
Hydrating hyaluronic acid and anti-inflammatory caffeine help deflate stubborn bags, and the ceramic tip cools on contact for an instant ahhh moment.
This buildable, water-based color has serious staying powder—try tapping it on using your finger for an effortless blurred effect.
A mess-free charcoal mask sounds like fiction (no muddy fingers or stained sinks?), but we present Exhibit A: this kaolin clay formula that comes in a stick is perfect for a full-face cleanse or multi-masking targeted areas.
Rose and almond oils give this multi-use spray its addictive scent, and provide nourishment for your strands and skin.
This mix-and-match system is both easy to use and totally bespoke: Choose your base moisturizer, then one of the active concentrate boosters to mix in based on your skin type.
If there’s one beauty item deserving of a reserved spot on your desk, it’s this one. Rose water instantly soothes troubled skin and refreshes makeup in one spritz.
The silky liquid formula blends into foundation flawlessly, but the doefoot applicator is MVP here: simply swipe the product under your cheekbones for perfectly-placed definition.
When microblading isn’t an option, this duel-ended pencil is the next best thing to fake fuller brows. The retractable, angled tip allows for feathery strokes, and the spoolie helps keep stray hairs in line.
When you need a major reboot, reach for this long-term fix: The month-long treatment focuses on rebuilding, boosting, balancing, and restoring your complexion to its former glory with four highly concentrated serums.
Avocado oil is the secret ingredient in this creamy, conditioning mascara. But don’t let its healthy formula fool you: This mascara offers major volume and definition for a fanned out effect.
This innovative powder formula gives lips a blurred, airbrushed effect with the comfort of a balm. Fair warning: The crazy color payoff will have people stopping you on the street.
Part moisturizer and part highlighter, this formula provides endless possibilities: Rock it on an otherwise bare face, apply under makeup for all-over radiance, or hit your high points for a dewy glow.
Monochromatic makeup doesn’t have to feel serious. Swipe a dewy burst of color on your eyes, lips, and cheeks with this purse-perfect stick. Added bonus: It has a coconut oil core for flawless blendability.
Quench parched strands with this hydrating, vitamin-packed treatment. And unlike other smoothing shampoos, this formula is practically weightless, making it ideal for all hair types.
Infused with Korean green tea, this treatment was made for spoiling its wearer: Apply a thin layer for day, or indulge as an overnight mask to combat environmental aggressors.
This sulfate-free formula takes hair back to basics after heat and color damage. It’s good for the Earth, too—the line was born from a partnership with the Royal Botanic Garden.
This frankincense and tarragon scented oil eases symptoms of stress, and it smells delicious to boot. Try rolling it on the temples, chests, and wrists when you’re feeling the Sunday scaries.
Forgo jewelry in favor of these playful technicolor liners. The felt-tip pen makes for foolproof application, and the waterproof formula won’t budge thanks to liquid polymers.
The indulgent texture creates a sensorial journey as it transforms from a thick nurturing cream to a thin serum-like lotion. A unique blend of rose extracts leave skin looking younger, smoother, and more radiant.
Pre-portioned capsules provide the perfect dose of this anti-aging powerhouse, and keep the wrinkle-fighting retinol inside at its most potent.
This is a wonder when it comes to heat styling: The motor uses a combination of air and heat to create volume and the perfect curl, every time.
The love child of a mousse and a cream, this foamy formula uses shea butter and coconut oil to define curls without the dreaded crunchiness.
There’s officially no excuse to skip your SPF: In addition to providing major UV protection, this sunscreen is oil-free and grips onto makeup, so it doubles as a velvety, smoothing primer.
It seems as if there’s nothing this product can’t do: It reduces frizz, adds shine, strengthens strands, and even preps hair for hot tools.
Mix this prettifying powder into your morning smoothie to kickstart your skin’s luminosity. An antioxidant-rich blend of probiotics, aceola cherry, and moringa promote skin health and a stronger microbiome.