Shopping smarter in 2020 means investing in things that make you feel good, like a new fragrance. Studies show that scent has the power to evoke positive memories that will improve your mood and reduce stress. Certain scents can improve memory, productivity, concentration, sustained attention and cognitive function. Basically, fragrance can do a whole lot more than make you smell good.
January brought along a fresh lineup of feel-good fragrances for you to choose from. From musky warm fragrances to fresh florals, here, an array of new scents arriving just in time for the new year memories ahead.
I had the rare opportunity to frolic through the sun-struck fields of Grasse, France with Dior and play flower farmer for the day in the exact place the rose absolute oil in this perfume is grown. I learned that it takes 3,000kg of Grasse roses to make 1kg of essence. Farmers wake up at 4 a.m. every morning and pick thousands of flowers from the jasmine harvest to create this vibrant floral fragrance. A tangy splash of citrus notes accompanies the key rose note, which will sensorially transport you to the South of France.
The first time I stepped foot in Paris, I fell madly in love. The style, architecture, and energy of the city is the epitome of chic. If you're charmed by the elegance of Paris, this perfume will win you over, as it's meant to embody the breath of the city. Created by Parisian perfumer Olivier Pescheux and designed by illustrator Pierre Marie, the unexpected combination of roses, patchouli, and bergamot smells like a nightcap at Hôtel Costes (if you know, you know).
If you can't tell from this cool bottle, this ain't your grandmother's vanilla, friends, it's way too sexy. Inside the sleek silver and black bottle, you'll experience a warm whiff of vanilla bourbon coupled with woody notes of vetiver, lavender, and clary sage, topped off with cardamom and grapefruit tea. Actually, what you should do is gift this to your grandma so she can get her groove back.
Although spring seems like a distant memory, this fresh floral scent will make you feel like you're amid a colorful maze of blooming wildflowers. If you just close your eyes and sniff, you may forget it's winter. Imagine being surrounded by orange flower petals, white peony, and rose centifolia tuberose absolute, which are sprinkled with notes of pink pepper and lemon.
Studies show that fragrance has the power to improve your mood, reduce stress, and relax stiff muscles. As The Nue Co notes, this is a "a fragrance with a function." The brand built this scent from data and research conducted around our cognitive functions in relation to sensory systems. These notes of green cardamom, iris, palo santo, violet and cedarwood will calm your stress levels, so consider it zen in a bottle.
The shape of this bottle probably already has your attention. And if you're indecisive, you'll enjoy the juxtaposition of this floral-musky-combo. Its sweet notes of orange blossom, tuberose, white poppy, paired with strong base notes of musk, vetiver, patchouli creates an interesting contrast.
My joys of winter include cozy fireplaces, a warm cup of cider, weighted blankets...and sultry scents. I stick with heavy, full-body fragrances in the winter and switch to lighter, fresh florals come spring. As far as January's bone-chilling weather's concerned, this warm white suede, with musky notes of saffron, thyme, suede, and musk fits the bill. It's spicy enough for date night, too.
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