The 14 Best Perfumes of 2023, According to Marie Claire Editors

Jo Malone, Amouage, and Parfums de Marley have our hearts.

bottles of perfume on a vanity
(Image credit: Getty)

Whether you’re a fragrance collector with more eau de parfums than you care to admit or have been proudly spritzing the same signature scent for the better part of a decade, I have a sneaky suspicion your fragrance wardrobe is going to expand this year. It’s just half way into 2023, and my mind (and my nose) are already blown away by the complex new scents hitting shelves. I’ve seen intense floral perfumes courtesy of brands like Ellis Brooklyn and Jo Malone, been mesmerized by intense warm scents such as my personal favorite, Eau So’s Vanilla Ember, and found myself charmed by unexpected blends (lookin’ at you DS & Durga Pistachio). 

Regardless of your mood or occasion, I promise you there’s a new fragrance launch that’s bound to sweep you off your feet. To help you decide which is best for you, I tapped Abel Fragrance founder Frances Shoemack, along with the rest of the Marie Claire team, for their honest obsessions. From unisex fragrances to citrus blends, here are the best perfumes of 2023—so far. 

What to Look For

  • Concentration 

When you go perfume shopping, you might notice that some options end in eau de parfum, while others are an eau de toilette. The nomenclature isn’t just a preference—it’s a reflection of the alcohol content in the fragrance. “Alcohol really works as a carrier and disperser of scent, it's also a natural preservative, making it the ideal base for perfume whether it's eau de parfum (more perfume, less alcohol) or eau de toilette (less perfume concentrate, more alcohol),” explains Shoemack. That in mind, an eau de parfum is going to have a stronger, longer-lasting scent, whereas an eau de toilette is more fleeting. 

  • Natural Ingredients

You know how one scent can smell great on your friend and absolutely terrible on you? Or how you can hate a fragrance spritzed on paper, but love what it transforms into once it hits your wrist? That’s because fragrance, especially natural origin ingredients, oxidize. “There's a whole multitude of things that impact the way a perfume ‘wears’ on your skin—your ethnicity, diet, blood type, the weather, humidity and so much more. It's part of what makes perfume wearing so intimate and personal,” says Shoemack. “The more natural ingredients in a fragrance, typically the more it will evolve with your body chemistry too—no cookie cutter scents.” A more synthetic fragrance however will hold its profile and smell just about the same on everyone. 

  • Skin Type

Your skin type probably isn’t the first thing you think about when selecting a fragrance, but trust me—it plays a big role. “Dry skin tends to absorb the fragrance oils more quickly therefore appearing lighter and lasting shorter on skin,” says Shoemack. What does that mean exactly? Well, a super bold scent might actually be pretty subtle on your skin. “Alternatively if you have oily skin you may consider opting for a lighter scent (i.e. a citrus or floral) or a lighter concentration (i.e. and eau de toilette) so that the scent isn't too "loud" on you.” 

The Best Fragrances and Perfumes of 2023

Samantha Holender
Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and keeps up with the latest trends in the beauty space. She has previously written for Us Weekly, Popsugar,,, and Philadelphia Wedding. Follow her on Instagram @samholender.