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    1. Beauty

    14 Natural Toothpastes That Treat Your Pearly Whites Right

    As with all "natural" products, it's important to look at the fine print.

    Hannah Morrill's avatar
    By Hannah Morrill
    Published 24 January 2022 In Buying Guides

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

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    (Image credit: Jonathan Storey)
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    Of all the products to consider natural alternatives for, a toothpaste is arguably the most sensible, because it goes, well...inside your mouth. But as with any item labeled "natural" or "organic," it's important to understand what the word means in this context—and not surprisingly, it's not exactly standard.

    "There's no set definition of natural toothpaste," says cosmetic dentist Gregg Lituchy of Lowenberg, Lituchy & Kantor in New York City. "Often, we're referring to toothpastes without artificial sweeteners, coloring, and the foaming agent sodium lauryl sulfate, which is associated with canker sores in people who are prone." Shannon M. Nanne, a registered dental hygienist based in Ohio, also mentions that many natural formulas don't include triclosan, a pesticide that's sometimes used as an antibacterial agent to fight plaque and gingivitis.

    Fluoride, while naturally occurring in water and in plants like tea leaves, is excluded from some toothpastes labeled natural due to concerns about toxicity at supremely high levels. As Lituchy sees it, while opting out of fluoride is a personal choice, it's not one he recommends; Nanne also chooses fluorinated pastes. "There are no meaningful alternatives to fluoride. To date, it's the only toothpaste ingredient proven to strengthen enamel and significantly decreases cavity risk," says Lituchy. However, there are still some great toothpastes that don't contain fluoride, if that's your vibe.

    "I believe that there are good chemicals and bad chemicals," says Nanne. "Artificial sweeteners like sodium saccharin offer no health benefit and over time may lead to health problems." Alternative sweeteners like sugar alcohols sorbitol and xylitol are rated safe for non-food uses by the Environmental Working Group, a non-profit advocacy organization. Xylitol, for instance, inhibits the growth of the bacteria that cause cavities.

    The good news is that there's a toothpaste options for everyone, and every lifestyle. Ahead, 14 toothpastes that do a great job, sans any of the bad guys.

    Toothpaste

    Best OG Choice
    Tom's of Maine Whole Care Natural Toothpaste With Fluoride
    $12.99 AT AMAZON.COM

    While the slew of new brands joining the natural market is heartening, Tom's of Maine has been at it for the last 50 years. Their best-selling toothpaste is this piquant minty version, which has no artificial flavors, colors, or preservatives but does fight cavities, stains and stale breath.

    Toothpaste

    Best-Tasting Mint
    hello Naturally Whitening Fluoride Toothpaste
    $4.49 AT TARGET.COM

    Here's Lituchy's pick: "It's free of sodium lauryl sulfate, and artificial sweeteners but does contain natural mint for flavor, and most importantly, cavity-fighting fluoride," he says.

    Toothpaste

    Prettiest (and Most Sustainable) Package
    Davids Natural Toothpaste
    $9.99 AT TARGET.COM

    Flavored with citrus, cinnamon and mint oil, this piquant paste comes in an easily rollable metal tube, and sloughs away plaque with finely ground silica and calcium carbonate. Baking soda works to neutralize plaque-forming acid in this fluoride-free choice.

    best natural toothpaste

    Best Cinnamon Toothpaste
    Marvis Cinnamon Mint Toothpaste
    $10.50 AT DERMSTORE.COM

    We love anything in apothecary-style packaging, and in this case, what’s inside the tube also happens to be pretty fantastic. The brand has several flavors, from classic mint to ginger, but the spicy cinnamon is a favorite.

    best natural toothpaste

    Best Toothpaste Tablets
    Native Fluoride Free Natural Toothpaste Tablets
    $9.99 AT TARGET.COM

    Toothpaste tablets are growing in popularity thanks to their portability and waterless packaging. Pop one of these minty tabs, chew, and brush like you would normally—it’s that simple.

    best natural toothpaste

    Best Gentle Toothpaste
    Rael Himalayan Pink Salt Toothpaste
    $10 AT REVOLVE.COM

    The not-so-secret ingredient ingredient in this formula? Mineral-rich sea salt, which gently scrubs teeth has natural anti-inflammatory and antibacterial properties.

    best natural toothpaste

    Best for Sensitive Teeth
    Burst Whitening Toothpaste for Sensitive Teeth, 2-Pack
    $19.98 AT AMAZON.COM

    Burst offers fluoride, charcoal, whitening, and fluoride-free options, so there’s something for every toothbrush. Plus, all are free of parabens and sulfates, and are vegan and gluten-free.

    Toothpaste

    Best Natural Whitener
    Burt's Bees Purely White
    $29.50 AT AMAZON.COM

    Hydrated silica physically scrubs away stained patches while stevia and a non-toxic cleanser help prevent future cavities.

    Toothpaste

    Best for Rebuilding
    Curaprox Black is White Charcoal Toothpaste
    $26.94 AT AMAZON.COM

    While most professionals agree that fluoride is both safe and unparalleled in its cavity prevention and enamel-building properties, if you did want to avoid the mineral, this charcoal-infused version is an elegant option. Here, hydroxyapatite, another naturally occurring mineral, repairs micro-lesions and rebuilds sensitive tooth structure, while an enzymatic system supports optimal saliva health.

    Toothpaste

    Best Basic
    Dr. Bronner's All-One Toothpaste
    $7.94 AT AMAZON.COM

    Get you a toothpaste that does it all—or, in that case, doesn't do any of the nasty stuff. This option is vegan and cruelty-free, and has zero artificial colors, flavors, preservatives, or sweeteners. It also doesn't have fluoride, if that's something you're interested in.

    Toothpaste

    Coolest Botanical Option
    Schmidt's Wondermint With Activated Charcoal Toothpaste
    $13.99 AT AMAZON.COM

    In this pleasantly gray paste—some charcoal products are startlingly black—stains are gently neutralized over time as the enzyme CoQ10 promotes mouth health as goji, pomegranate, aloe leaf juice, and magnolia bark neutralize bad breath.

    Toothpaste

    Most Innovative Formulation
    Ojook Toothpaste with nHA + Bamboo Salt
    $18.00 AT NORDSTROM.COM

    Nano-hydroxyapatite might just be the most promising natural ingredient in dentistry today. (And studies agree.) It's a mineral that occurs naturally in your teeth, and can work to remineralize weakened structure, brighten, and prevent cavities. Xylitol and sea salt work to foster a balanced oral microbiome alongside a pleasing peppermint/pine flavor.

    Toothpaste

    Best Value
    Hey Humans Fluoride Toothpaste Clean Mint Rush
    $3.99 AT TARGET.COM

    In this adorable recyclable aluminum tube, a paste that's free of sodium lauryl sulfate and artificial sweetners, but still contains plenty of fluoride and a sturdy mint flavor, and costs not a dime more than your regular ol' drugstore staple.

    Toothpaste

    Best Naturally Certified
    Dr. Sheffield's Certified Natural Toothpaste
    $12.99 AT AMAZON.COM

    The only product that's certified natural by the Natural Products Association has a fiery cinnamon taste that makes toothbrushing an honor and a pleasure.

    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Hannah Morrill
    Hannah Morrill
    Social Links Navigation

    Hannah Morrill is a writer and editor based in Portland, Maine. She’s an avid reader, an indifferent face-washer and a sunscreen/retinol evangelist.

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