The 38 Best Natural Hair Products Ever

Cheers to your curls flourishing all year long.

The 30 Best Natural Hair Products Ever
(Image credit: Westend61)

Say it with me: Having curly hair (opens in new tab) is an honor and privilege. Then, repeat it one more time. Solange, who so eloquently reminded us that our curls are our crown with her heartfelt lyrics featured in her 2016 single "Don't Touch My Hair," further reaffirmed that we should be proud to treat our hair like royalty. With that being said, natural hair is still a lot of work, and requires top-notch products to keep curls flourishing (opens in new tab). No one curl is the same, and it's important to know what works for you. It's also important to have the right product for the job: Whether you're hoping to preserve your edges, enhance your growth, or just brush out without excessive shedding, we've rounded up go-to products to get the job done. 

Thankfully, there hasn't been a shortage of amazing products that cater to natural hair—and many of them from Black-owned hair care brands. There's literally something for every curl type and texture. Considering that the curly styling options are endless, your product shelf has to be in alignment. And as hard as it is, don't be afraid to try something new! Testing new products will only allow you to get to know your curls better—embrace the experiment, even if the results don't always add up. From sophisticated styling creams to next-level leave-in treatments, find the very best curl products naturalistas should know about, ahead.

BONUS: The Tools Your Hair Needs

Maya Allen

Maya Allen is the former Digital Beauty Editor at where she covered makeup, skincare, haircare, wellness, you name it! She has a 15-step skincare routine, owns over 200 red lipsticks, and enjoys testing the latest and greatest in beauty. On most weekends, you can find her at her happy place, which is her makeup vanity. There, she’s usually blasting her speakers while singing along to lyrics at the top of her lungs, and making sure her highlighter is on point. Before joining, she held positions at and