Kylie Jenner Reveals the Exact Moment She Knew a Beauty Brand Was in Her Future
"When my sisters started asking me to do their makeup—that's when I knew."


We instantly associate Kylie Jenner with her cosmetic empire (read: Kylie Skin, Kylie Cosmetics, and Kylie Baby), but rewind roughly a decade ago and the reality star's journey to becoming a beauty boss was just beginning. Before she had namesake products and "Get Ready With Me" videos, the now mom of two was simply playing around with product. It wasn't until she got a stamp of approval from her sisters that she realized she actually had a knack for the industry.
A post shared by WSJ. Magazine
A photo posted by wsjmag on
"When my sisters started asking me to do their makeup—that's when I knew [I was good at makeup]," Jenner said in an interview with WSJ for their The One series on YouTube, which premiered on Wednesday, October 25. Before her makeup skills surfaced, there was her deeply rooted love for makeup. When asked about the moment she discovered her admiration for makeup, Jenner recalled a time in sixth grade when she showed up to school with a purple cut crease on her eyelids, despite all her classmates being makeup-free. “That would probably be the moment I knew this was for me,” she explained.
Since becoming a mother however, Jenner's aesthetic has changed. Rather than doing full face beats, she's “just embracing natural beauty.” Jenner’s natural glam has been on full display for the promotion of her new fashion brand, Khy. Though the beauty maven is breaking into a new industry, there’s no doubting her flawless makeup looks will make an appearance in this new era.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

-
The Best-Dressed Stars at the 2025 Cannes Film Festival (So Far)
Dress code restrictions aren't getting them down.
-
30 Self-Help Books to Read as a Form of Self-Care
Allow these titles to empower and inspire you.
-
Eva Longoria Flouts the New Cannes Dress Code in Nude Sequins
A clever loophole, indeed.
-
I've Been to Over 100 Concerts, Which Means My Sweat-Proof Makeup Routine Is Basically Flawless
Hours of dancing later, I can confirm this is the best concert-ready routine.
-
22 Under-$50 Products at the Shopbop Beauty Sale I Swear By for My Summer Glow
My favorite self-tanners, bronzers, sunscreens, and more are currently 20 percent off at Shopbop.
-
This Cult-Favorite Urban Decay Eyeliner More Than Lives Up to the Hype
It passes my strict standards with flying colors.
-
The 2025 Met Gala Beauty Looks Were Even Better at the After-Parties
The behind-the-scenes hair and makeup we missed on the navy carpet.
-
Everyone Needs a Bad Bitch Lipstick in Their Makeup Collection
Hot girl certified.
-
I'm Sweating Just Thinking About Summer's Hottest Makeup Trends
It's about to be a bold summer.
-
Exclusive: Angel Reese's Met Gala Makeup Mantra? "Perfect, Flawless Skin"
The athlete is showing the beauty in Black dandyism.
-
How the 'Secret Lives of Mormon Wives' Season 2 Stars Prepare to See Themselves Onscreen
As season 2 approaches, the cast opens up about their evolving self-image.