Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Style At Large
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • The Stan Smith Revival
    • New Books
    • Postpartum Texts
    • Life In Plastic
    • Blurred Blush
    1. Beauty
    2. Hairstyles, Haircuts, and Hair Colors

    Kylie Jenner Is Back in Her Pink Hair Era

    King Kylie, at your service.

    Sophia Vilensky's avatar
    By Sophia Vilensky
    Published 16 January 2024 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Kylie Jenner pink hair
    (Image credit: @kyliejenner on Instagram)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    All hail the king! King Kylie, that is. After years spent roaming the world without a leader in all things lip kits, streetwear, colorful hair, and Snapchat stories, fans can rest easy knowing their monarch has returned. Yes, Kylie Jenner has officially reentered her most iconic era, and she fully marked the occasion.

    On Tuesday, January 16, the 26-year-old shared a series of photos to Instagram that made me do a "what year is it?" double take. Snapped casually in the car, the selfies feature a glam Jenner with freshly dyed bubblegum-pink hair. While most of her makeup is as soft-girl as it's been lately, her matte pout marks yet another return to form. And I can just see the length of that pink mani growing.

    Kylie Jenner

    (Image credit: @kyliejenner on Instagram)

    "hiiiii remember me," wrote the KHY founder in the posts caption, obviously knowing she was about to break the internet. Not five minutes later, the comments were flooded with crown emojis.

    Latest Videos FromMarie Claire
    Watch full video here:

    While the King Kylie era was a truly you-had-to-be-there moment in time, I'll explain it the best I can. Circa 2014, as the youngest Kardashian-Jenner sister was gaining major popularity, she dubbed herself "King Kylie." At the time, she was all about the grunge look, rocking skull prints, a colored bob, and loads of leather. Unfortunately, King Kylie's reign ended when the Kylie Cosmetics founder embraced a more elevated aesthetic. But we knew she couldn't stay away for long.

    It should be said that Jenner's return to her roots didn't arrive entirely out of the blue. Back in November, she hinted at a return of King Kylie while rocking an all-black outfit for a date night with Timothée Chalamet. The first drop from her KHY clothing line was also King Kylie-coded, consisting of leather pieces co-created with the brand NAMILIA.

    And now, it's official. All hail the King.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Explore More
    Kylie Jenner
    Sophia Vilensky
    Sophia Vilensky
    Social Links Navigation
    Freelance Writer

    Sophia Vilensky is a Freelance Beauty Writer at Marie Claire with a beauty, wellness, and entertainment journalism portfolio that includes contributions to Byrdie, Bravo, Teen Vogue, and Us Weekly. Growing up in a family of beauticians—and through her own personal studies—she developed an in-depth understanding of aesthetics, cosmetic product formulation, and beauty treatment development and has also held roles as a senior copywriter, content strategist, and proofreader for top beauty and wellness brands. Even so, you'd be hard pressed to find her with her hair and makeup actually done. Sophia is based in Minneapolis and is a 2019 graduate of the University of Minnesota, where she majored in English and minored in cinema studies. During her time at the university, she was the Arts & Entertainment Editor for the Minnesota Daily, earning the 2019 Editor of the Year award for her work. She connected deeply with the Twin Cities arts scene, collaborating with leading beauty professionals, designers, and artists. Graduating Summa Cum Laude, her thesis—a close-reading of Vanderpump Rules—was featured on NPR. When not immersed in writing or testing new products, Sophia enjoys watching reality TV, reading, and exploring the newest woo-woo wellness trends. Keep up with her on Instagram @sophiavilensky.

    Latest in Hairstyles, Haircuts, and Hair Colors
    Princess Catharina Amalia wearing a red top and smiling
    Royals Europe's Future Queens Are Making Their Own Royal Beauty Rules
    a woman in a fashionable red blazer and curly hair next to humidity hair products
    Hair It May Be 90 Percent Humidity, But With These Products, My Hair Still Looks Good
     
     
    ocean water background with two girls with beach waves on top next to hair styling products for fine hair
    Hair Think Beach Waves Won't Last On Fine Hair? I Found the Fool-Proof Routine
    Princess Kate sitting in a car wearing a white blouse and brown hat
    Royals Princess Kate’s Summer Hair Switch-Up Has Become a Balmoral Tradition
     
     
    Latest in News
    Princess Anne wearing a black coat and brooch
    Royals Princess Anne Brings Back a Nearly 60-Year-Old Brooch For King Harald's Funeral
    Crown Princess Ingrid Alexandra wearing black and a veil at King Harald's funeral
    Royals Norwegian Royals Choose Gems That Speak "The Language of Royal Mourning"
     
     
    Marius Borg Hoiby wearing a suit at King Harald's funeral
    Royals Marius Borg Høiby Leaves House Arrest for King Harald's Funeral
    Selena Gomez styled a double-leather look from Khaite for one of her first Fall 2026 outfits
    Celebrity Style Selena Gomez's Favorite Double-Leather Outfit Formula Returns in Time For Fall
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.