This Crazy-Cult-Favorite UK Beauty Product Is Finally Coming to the States

Meet your new must-have.

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(Image credit: Courtesy Target)

While Target trips usually begin with great intentions of grabbing just a few essentials only to find you leaving with 90 items including a potted plant and a Slip 'N Slide, you might want to make room in your cart for just *one* more thing. Because that's where you'll find our latest beauty addiction—soon to be yours too—and something that's been a beauty addiction of many for years over in the U.K. Enter: PIXI by Petra Collection's Glow Tonic (opens in new tab).

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(Image credit: Courtesy Target)

The tonic, which is now available in the U.S. for the first time starting this month, is an essentially magical toner—so magical, in fact, that it has a diehard British fanbase and it regularly sells out in the U.K. (#WaitList)

Why? It accelerates cell renewal for smoother, brighter, and clearer skin thanks to its 5% glycolic acid, and it also features aloe vera, ginseng, and botanical extracts to give you that holy-shit-your-skin-looks-great glow. Plus, it's alcohol free—so it won't make your face flake central.

"Glow Tonic has been extremely well-received by PIXI by Petra fans all over the world and we're thrilled to officially introduce it to Target's guests in the U.S. this fall," founder Petra told us when we called her up about the launch. "This product has already been such an incredible success because it does what is says it does: through quality ingredients it delivers radiant results."

That's all fine and good, but you might be wondering, does it actually work? To which I say two things: 1) I've been using it for a week and the other day my colleague told me my skin looked "amazing," 2) Do you really need more than that?

PIXI by Petra Glow Tonic, $15, Target.com (opens in new tab)

Samantha Leal is the Deputy Editor at Well+Good, where she spends most of her day thinking of new ideas across platforms, bringing on new writers, overseeing the day-to-day of the website, and working with the awesome team to produce the best stories and packages. Before W+G, she was the Senior Web Editor for Marie Claire and the Deputy Editor for Latina.com, with bylines all over the internet. Graduating from the Medill School of Journalism at Northwestern University with a minor in African history, she’s written everything from travel guides to political op-eds to wine explainers (currently enrolled in the WSET program) to celebrity profiles. Find her online pretty much everywhere @samanthajoleal.