Why Gorilla Snot Hair Gel Is as Awesome as It Is Gross-Sounding

Reason #1: It's in Kim Kardashian's hair all the time.

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Bible—there isn't a product or tool that Jen Atkin has waxed poetic about that hasn't become a mainstay in my stash. From hair extension brushes (opens in new tab) to her OUAI (opens in new tab)Hair Oil (opens in new tab), I'm always eagerly awaiting her next must-have. It inevitably has the Kardashian kiss of approval, after all. 

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So upon viewing Atkin's Snapchat recently, I learned she swears by moco de GORILA Gorilla Snot Hair Gel—particularly for steamrolling flyaways—and decided to do investigate on the equal parts intriguing and gross-sounding product. Now, I wasn't totally foreign to the term "Gorilla Snot" because as soon I saw the unapologetically-graphic packaging, I recall having picked up a jar of the stuff at Target and going "EWWW!" when I was, like, seven years old. So there was some nostalgia there.

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But regardless of the fact that it won't be making the cut for a product shelfie any time soon, the jury is in: this $3 gooey gel is unanimously loved by the internet, be it a twenty-something tending to her natural curls or a mother shellacking her daughter's hair down for gymnastics practice. Despite its "anti-gravitational" hold, it leaves zero flakes or residue behind.

Plus, a little bit goes a long way as evidenced by the S-wave texture Atkin gave Kim Kardashian prior to a CDFA event last fall. In a tutorial for the look, she hails Gorilla Snot as her "secret weapon" and with the humidity-happy months aheads, it might just be mine...

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Moco De Gorila Punk Hair Gel, $2.69; target.com (opens in new tab).

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Lauren Valenti
Beauty Editor

Lauren is the former beauty editor at Marie Claire. She love to while away the hours at coffee shops, hunt for vintage clothes, and bask in the rough-and-tumble beauty of NYC. She firmly believes that solitude can be a luxury if you’ve got the right soundtrack—that being the Rolling Stones, of course.