The Magical Japanese Rose Cleanser That's Blowing Up the Internet Right Now

(Image credit: Design by Dana Tepper)

published 7 September 16

Too often, washing your face feels like a chore. But the annoying/obligatory task has just gotten a lot more exciting thanks to Japanese beauty line Kanebo Evita, which has transformed the cleansing process into a rose ceremony we can actually get behind.

The brand's new anti-aging cleanser, the Evita Beauty Whip, is sending the internet into a tizzy as it literally dispenses its foamy formula in the shape of the ornamental flower. The secret lies in its stencil-like top, which artfully cuts into the whipped foam to create an eerily-lifelike rose, petals et al, in mesmerizing fashion. And it's rose-scented, too.

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What's more is that the cleanser is equally as lovely to use as it is to look at. After dispensing the mini bloom into your hand (and, of course, staring at it, entranced, for a couple of minutes), you massage it into your face for 30 seconds to a minute, then wash it off with warm water.

The bad news? As of right now, it's only available overseas, but if the rabid demand is any indication, it's only a matter of time before it's available in the U.S..

For now: Do you accept this rose (and exorbitant internal shipping charges)?

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Lauren Valenti

I’m the associate web editor at Marie Claire. I love to while away the hours at coffee shops, hunt for vintage clothes, and bask in the rough-and-tumble beauty of NYC. I firmly believe that solitude can be a luxury if you’ve got the right soundtrack—that being the Rolling Stones, of course.