If we were smart about it, we'd buy less and only the best we could afford, but LOL, have you *been* to Sephora? For those of us who like to put our money where we can see it (on our faces), we've got a complete guide for how all that beauty spending should really break down.
The chichi, almond-soufflé-scented ones may come with honey dippers, but there's really no compelling *need* to drop $$$ on body lotion. Drugstore brands work just fine.
Aveeno Daily Moisturizing Lotion, $7, target.com.
If you're in your 20s, your main objective is to hydrate the eye area to prevent lines. Beyond that, you'll want to choose a more technical (and probably therefore expensive) formula to undo any damage.
Burt's Bees Sensitive Eye Cream, $9, amazon.com.
...Like your serum, which should go on first so all the good, please-help-me-age-like-Pharrell stuff absorbs. This is not the place to scrimp.
Estee Lauder Advanced Night Repair Synchronized Recovery Complex II, $92, neimanmarcus.com.
Most complexions should do fine with a mild cleanser—you're washing it off after a short time anyway. But if you've got acne or other concerns, you might consider investing in a cleanser formulated especially for your skin type.
Cetaphil Daily Facial Cleanser, $6, target.com.
Mostly in that there are so many new colors coming out all the time that it's *most* worth it to spend on a few classic/favorite shades.
Burt's Bees Lipstick, $9, amazon.com.
In the hierarchy of makeup, an even-but-still-real-looking complexion comes first—always. But then again, if you're taking care of your skin, foundation is a category you won't need to worry about at all. Hmm...
Chanel Vitalumière Aqua Ultra-Light Skin-Perfecting Sunscreen Makeup, $48, nordstrom.com.
Pretty much the only difference is that a white ceramic "CD" jar filled with rose-smelling balm looks prettier on your nightstand.
Maybelline Baby Lips Lip Balm, $4, amazon.com.