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    1. Beauty

    The TikTok Crowd Is Swapping Black Mascara for This Cool-Girl Color—I Cosign the Trend

    Total eye candy.

    By Jamie Schneider
    Published 24 May 2024 In Buying Guides

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Backstage imagery
    (Image credit: ImaxTree)
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    Confession: I haven't worn black mascara in months. No, I was not blessed with naturally long, doll-like lashes—quite the opposite, in fact! My flutters are blonde and stubbornly straight, so it's rare that I leave the house without a coat of pigment (or, at the very least, a proper curl). Lately, that pigment just happens to be anything but jet black. Navy, violet, emerald, cobalt, russet… I love to play around with hues that level up my look without much of a lift. (It's much easier to swipe on a jewel-tone mascara than to try your hand at graphic liner, is it not?)

    I tend to rotate colors based on the rest of my makeup and mood, but for the past several weeks, my eyes have been drawn to a deep maroon. I'm not alone—the term "burgundy mascara" has over 53 million videos on TikTok, including one from Millie Bobby Brown gushing over the red-purplish pigment. Another user even goes so far as to claim that "black mascara is out, burgundy mascara is in" (and I'm inclined to agree!).

    The hype is well warranted. Burgundy, after all, flatters every eye color: It emphasizes the richness of brown eyes, makes blue and green eyes pop (since they sit on opposite sides of the color wheel), and in hazel orbs, it helps any green or gold flecks stand out. Swap your black mascara for burgundy, and I bet you'll never look back—especially after browsing these stunning options (with gorgeous eyeliners to match) below.

    Latest Videos FromMarie Claire
    Watch full video here:

    Holly Beth Burgundy Eye Look

    (Image credit: @hollybethmakeup)

    The Best Burgundy Mascaras

    L’Oréal Paris Voluminous Mascara

    L'Oréal Paris
    L’Oréal Paris Voluminous Mascara
    $9
    $9 AT AMAZON

    This thick, fluffy brush is perfect for those craving extra volume.

    Pillow Talk Push-Up Lashes Mascara

    Charlotte Tilbury
    Pillow Talk Push-Up Lashes Mascara
    $29
    $29 AT NORDSTROM

    This dual-sided brush, on the other hand, is superb for lash separation and length. One coat will give you a more natural look, but the formula is creamy and buildable—feel free to apply more layers until you reach your desired payoff.

    Byredo Mascara

    Byredo
    Byredo Mascara
    $50
    $50 AT BYREDO

    This deep burgundy reads slightly more purple, which is perfect for vampy, moody eye looks. I also must call out the gorgeous curved tube, which doubles as sculpture art for your vanity.

    Trait d'Hermès Revitalizing Care Mascara

    Hermès
    Trait d'Hermès Revitalizing Care Mascara
    $68
    $68 AT NORDSTROM

    I cannot stop thinking about this Hermès number. The elegant packaging, the cherry-brown hue (fun fact: Rouge H is the house's heritage color), the ultra-fine brush… It's perfect!

    Maybelline Lash Sensational Sky High Washable Mascara

    Maybelline
    Maybelline Lash Sensational Sky High Washable Mascara, Burgundy Haze
    $10
    $10 AT WALMART

    Maybelline's Sky High mascara is capital-B Beloved among the editor set, but I might be even more obsessed with the limited-edition burgundy option.

    Diorshow Iconic Overcurl Mascara

    Dior
    Dior Diorshow Iconic Overcurl Mascara
    $33
    $33 AT DIOR

    Trust, this smudge-proof mascara will make you ditch your lash curler. The curved brush design defines and fans out the lashes so beautifully, until you're left with an ultra-spidery set.

    Shop Burgundy Eyeliners for a Monochromatic Look

    Chanel Stylo Ombre Et Contour Eyeshadow Liner

    Chanel
    Chanel Stylo Ombre Et Contour Eyeshadow Liner Khôl
    $38
    $38 AT CHANEL

    Charlotte Tilbury Rock 'n' Kohl Eyeliner Pencil

    Charlotte Tilbury
    Charlotte Tilbury Rock 'n' Kohl Eyeliner Pencil
    $29
    $29 AT NORDSTROM

    L'Oreal Paris Infallible Pro-Last Pencil Eyeliner

    L'Oréal Paris
    L'Oreal Paris Infallible Pro-Last Pencil Eyeliner
    $9
    $9 AT AMAZON

    Diorshow On Stage Crayon Kohl Eyeliner

    Dior
    Diorshow On Stage Crayon Kohl Eyeliner
    $33
    $33 AT NORDSTROM

    Estée Lauder Double Wear 24-Hour Waterproof Gel Eyeliner Pencil

    Estée Lauder
    Estée Lauder Double Wear 24-Hour Waterproof Gel Eyeliner Pencil
    $32
    $32 AT NORDSTROM

    Patrick Ta Major Dimension Precision Gel Eyeliner

    Patrick Ta
    Patrick Ta Major Dimension Precision Gel Eyeliner
    $27
    $27 AT SEPHORA

    This article was originally published on Who What Wear.

    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Jamie Schneider
    Senior Beauty Editor, Who What Wear

    Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. She has a penchant for trend forecasting, covering everything from innovative skincare launches to celebrity profiles, and her work has appeared in mindbodygreen, Coveteur, and more. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and she's been there ever since. When she’s not writing or testing the latest beauty finds, Jamie loves exploring vintage boutiques, reading mystery books (bonus points for an unexpected twist), and she’s always down for a park picnic in Brooklyn. 

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