Kylie Jenner's Instagram Posts Could Make Her $1 Million Each
This is how.
Kylie Jenner has posted 5,435 photos on Instagram, and though she might not be the celebrity with the most followers (Selena Gomez still holds that title), she's become one of social media's top influencers. According to a new report, every single one of Kylie's posts is worth a whopping $1 million.
D'Marie Analytics, the a social media measurement firm behind the study, looked at engagement stats about how many/much people interact with Kylie's posts—i.e. liking them, clicking on them, or commenting on them. (Guilty!)
Since not all of her posts are endorsements, the team assigned a "value" to each individual demographic of her followers to help determine how much she would make per post if it was an ad.
A post shared by Kylie 🤍 (@kyliejenner)
A photo posted by on
“Influencer valuations move up and down like the stock market, but Kylie is methodical about consistently generating aspirational content for her social audience, without jeopardizing authenticity,” Frank Spadafora, the CEO of D’Marie Analytics said.
Posting about products like Sugar Bear Hair Gummies, Fit Tea Wraps, and her own Kylie Cosmetic products on Instagram continually brings her profit because people actually buy what she promotes. She's seen a recent spike in engagement since posting about baby Stormi. When Kylie announced her daughter's name via a post, it became the most liked photo in Instagram history.
A post shared by Kylie 🤍 (@kyliejenner)
A photo posted by on
Last year, Kris Jenner said Kylie Cosmetics made $420 million dollars in revenue in just one and a half years, which sets her to be on track to become a billionaire by the time she's 25. So, next time find yourself scrolling through your feed and liking one of Kylie's pics, remember that you are contributing to her soon-to-be billion dollar empire. But how could you not like these adorable photos of baby Stormi?
RELATED STORY
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
I’m currently working at Dotdash Meredith as the Celeb & Entertainment E-Commerce Lead contributing affiliate content for People.com and InStyle.com. I’m basically like your personal shopper, from writing about that cozy loungewear set you didn’t know you needed to keeping tabs on the best sales and deals on the internet. I’m also a pro at finding affordable dupes for celebrity looks and I love to dig into the data to strategize content opportunities.
-
Prince Andrew's Business Advisor Accused of Being a "Spy" and Banned From the U.K.
"We found a way to get the relevant people unnoticed in and out of the house in Windsor."
By Amy Mackelden Published
-
Kate Middleton Allegedly Rejected Idea to Seat Prince Andrew "Behind a Pillar" at Her Christmas Carol Concert
"Although very much a family affair... there was no space for Uncle Andy."
By Amy Mackelden Published
-
32 Celebrities Who Got Their Start on Reality TV
Believe it or not.
By Iris Goldsztajn Published
-
Edible Arrangements: An Urban Forager on Eating From Your Own Backyard
Urban Forager Alexis Nikole Nelson (@blackforager) on Eating From Your Own Backyard
By Sarah Z. Wexler Published
-
The 10 Best Investment Apps for Beginners, According to Financial Experts
These apps are a great tool for learning and investing on the go.
By Rachel Burchfield Last updated
-
This Mutual Fund Firm Is Helping to Create a More Sustainable Future
Amy Domini and her firm, Domini Impact Investments LLC, are inspiring a greater and greener world—one investor at a time.
By Sponsored Published
-
The Competition for Creators
Creators hold more power than ever—and companies are taking stock.
By Rachel Epstein Published
-
Don't Stress! You Can Get in Good Shape Money-wise
Yes, maybe you eat paleo and have mastered crow pose, but do you practice financial wellness?
By Sallie Krawcheck Published
-
The Future of Women and Work
The pandemic has completely upended how we do our jobs. This is Marie Claire's guide to navigating your career in a COVID-19 world.
By Megan DiTrolio Published
-
What Travel Exec Ruzwana Bashir Wears to Work
The founder and CEO of experiences booking website Peek.com has the chic casual look on lock.
By Megan DiTrolio Published
-
How to Get a New Job in a Virtual World
Your Zoom game has never been stronger.
By Rachel Epstein Published