
Kylie Jenner has posted 5,435 photos on Instagram, and though she might not be the celebrity with the most followers (Selena Gomez still holds that title (opens in new tab)), she's become one of social media's top influencers. According to a new report, every single one of Kylie's posts is worth a whopping $1 million.
D'Marie Analytics, the a social media measurement firm behind the study, looked at engagement stats about how many/much people interact with Kylie's posts—i.e. liking them, clicking on them, or commenting on them. (Guilty!)
Since not all of her posts are endorsements, the team assigned a "value" to each individual demographic of her followers to help determine how much she would make per post if it was an ad.
A post shared by Kylie 🤍 (@kyliejenner) (opens in new tab)
A photo posted by on
“Influencer valuations move up and down like the stock market, but Kylie is methodical about consistently generating aspirational content for her social audience, without jeopardizing authenticity,” Frank Spadafora, the CEO of D’Marie Analytics (opens in new tab) said.
Posting about products like Sugar Bear Hair Gummies, Fit Tea Wraps, and her own Kylie Cosmetic products on Instagram continually brings her profit because people actually buy what she promotes. She's seen a recent spike in engagement since posting about baby Stormi (opens in new tab). When Kylie announced her daughter's name via a post, it became the most liked photo in Instagram history.
A post shared by Kylie 🤍 (@kyliejenner) (opens in new tab)
A photo posted by on
Last year, Kris Jenner said Kylie Cosmetics made $420 million dollars in revenue (opens in new tab) in just one and a half years, which sets her to be on track to become a billionaire by the time she's 25. So, next time find yourself scrolling through your feed and liking one of Kylie's pics, remember that you are contributing to her soon-to-be billion dollar empire. But how could you not like these adorable photos of baby Stormi?
RELATED STORY
I’m currently working at Dotdash Meredith as the Celeb & Entertainment E-Commerce Lead contributing affiliate content for People.com and InStyle.com. I’m basically like your personal shopper, from writing about that cozy loungewear set you didn’t know you needed to keeping tabs on the best sales and deals on the internet. I’m also a pro at finding affordable dupes for celebrity looks and I love to dig into the data to strategize content opportunities.
-
I Tested the Oura Ring Fitness Tracker Jennifer Aniston Loves—It Knew I Was Getting Sick Before I Did
Learn more about yourself by simply slipping on a ring.
By Brooke Knappenberger
-
Pearls Are Back for 2023—But These Aren't Your Grandmother's Pearls
Classic, contemporary, and everything in between.
By Gabrielle Ulubay
-
Meghan Markle Made $80K Per Year With The Tig, But Could Make Much More With a Relaunch: Branding Expert
It could be a smart business move for the duchess.
By Iris Goldsztajn
-
This Mutual Fund Firm Is Helping to Create a More Sustainable Future
Amy Domini and her firm, Domini Impact Investments LLC, are inspiring a greater and greener world—one investor at a time.
By Sponsored
-
Don't Stress! You Can Get in Good Shape Money-wise
Yes, maybe you eat paleo and have mastered crow pose, but do you practice financial wellness?
By Sallie Krawcheck
-
The Future of Women and Work
The pandemic has completely upended how we do our jobs. This is Marie Claire's guide to navigating your career in a COVID-19 world.
By Megan DiTrolio
-
What Travel Exec Ruzwana Bashir Wears to Work
The founder and CEO of experiences booking website Peek.com has the chic casual look on lock.
By Megan DiTrolio
-
How to Get a New Job in a Virtual World
Your Zoom game has never been stronger.
By Rachel Epstein
-
The Best Low-Risk Investments, According to Sallie Krawcheck
There's no such thing as a completely risk-free investment, but these five money-makers are pretty darn close.
By Sallie Krawcheck
-
The Ultimate Guide to Buying A Car
In Marie Claire's latest money column, we break down one reader's plan to make a life-changing purchase. This month, two Capital One pros help Tara, a fintech program manager, figure out how to afford her very first car.
By Megan DiTrolio
-
The Sacred Boom
With the demand for mystical services on the rise, a growing number of women are channeling their spiritual gifts into full-blown careers.
By Tatiana Boncompagni