Usher Says Justin Bieber Almost Signed With Justin Timberlake
“It was a bit of a bidding war."
According to Usher, his iconic collaboration with pop star Justin Bieber almost didn't happen.
In an exclusive interview with People, the "My Way" singer opened up about meeting Bieber after his Confessions album and how coveted the up-and-coming performer was in the music industry. In fact, the Canadian singer even caught the attention of former boy band member Justin Timberlake.
"We built a friendship, but this would obviously create a partnership that would span us forever, and it was a bit of a bidding war between me and Justin Timberlake," Usher told the publication. "I was like, I'm not certain that I could understand each and every producer that this artist could benefit from, but what I can tell you is I'm going to give you my passion, and I'm going to give you every bit of what I have to offer."
Usher went on to say that he was able to convince Bieber to sign with Scooter Braun, his former manager, by reminding the artist that "there can only be one Justin."
"So if you want to go with Justin, that's Justin and Justin," Usher recalls telling Bieber at the time. "Me, it's only one Justin. So that obviously created a relationship and (there was) that support of him as an entrepreneur, because I think that he was trying to find himself as well."
Usher and Bieber went on to create the hit 2010 song "Somebody To Love," which debuted at 98 on the Billboard Hot 100 chart before reaching 15 and catapulting Bieber's impressive career.
In addition to discussing the start of Bieber's career and Usher's push to have him sign with Braun, the "Caught Up" singer also discussed the ongoing comparisons between him and Timberlake, who as a solo artist embodied the same hip-hop sound as Usher.
"I'm in competition with no one other than myself," Usher told People.
"We are all unique artists and have our creativity," this year's Super Bowl Half Time performer continued. "I love the producers that he works with, so much so that I worked with them, and I think he loves the producers that I worked with, so much so that he's worked with them."
Usher went on to add that he has "always wanted to do a record with Justin" and has "reached out many times," but the pair have "never managed to make it happen."
"I've always tried to beat my own record, beat my own expectations, and try and better myself," Usher added. "And if anything, I am motivated by people like Justin. I think that he is an amazing performer, and I think that he has a legacy that should be respected and not compared to anybody else. He should be recognized for who he is and what his contribution has been."
Earlier this week, Usher confirmed that he had asked Bieber to join him on stage during the Super Bowl 58 Half Time show. Bieber, however, declined.
While appearing on The Breakfast Club, Usher said that thinks it "might have just been that (Justin is) just wanting to tell a different story right now."
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"I did understand that,” Usher continued. “We did have a brief conversation, and we’re gonna do something else in the future.”
Danielle Campoamor is Marie Claire's weekend editor covering all things news, celebrity, politics, culture, live events, and more. In addition, she is an award-winning freelance writer and former NBC journalist with over a decade of digital media experience covering mental health, reproductive justice, abortion access, maternal mortality, gun violence, climate change, politics, celebrity news, culture, online trends, wellness, gender-based violence and other feminist issues. You can find her work in The New York Times, Washington Post, TIME, New York Magazine, CNN, MSNBC, NBC, TODAY, Vogue, Vanity Fair, Harper's Bazaar, Marie Claire, InStyle, Playboy, Teen Vogue, Glamour, The Daily Beast, Mother Jones, Prism, Newsweek, Slate, HuffPost and more. She currently lives in Brooklyn, New York with her husband and their two feral sons. When she is not writing, editing or doom scrolling she enjoys reading, cooking, debating current events and politics, traveling to Seattle to see her dear friends and losing Pokémon battles against her ruthless offspring. You can find her on X, Instagram, Threads, Facebook and all the places.
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