For those paying attention: the @meghan Instagram account is up to 124,000 followers, despite having a.) no photos, b.) following no one, c.) having a vague profile photo, and d.) no official confirmation that it is, in fact, an account belonging to Meghan Markle and not, say, Meghan Smith from Conway, Arkansas. Many are saying that this Instagram account is one step in Meghan’s forthcoming brand relaunch, helmed by Ari Emanuel of William Morris Endeavor and one that, per The Daily Express, will resemble Goop, the successful lifestyle and wellness brand of Gwyneth Paltrow.
For those that remember, Meghan once had her own lifestyle blog, “The Tig,” which she shuttered in 2017 as she prepared to marry Prince Harry and enter into life as a working member of the royal family. Now, The Daily Express reports that Meghan is interested in building a “broader wellness brand,” including a new blog offering tips on food, travel, fashion, the arts, design, conscious living, and wellness.
“Meghan’s been hanging out with Gwyneth Paltrow, and she’s shifted from acting into this broader wellness area,” said royal expert Tessa Dunlop. “There’s speculation about a possible revamp of Instagram, about Meghan being a brand sponsor for wellness products, perhaps.”
In Netflix’s docuseries Harry & Meghan, Meghan explained that “The Tig” was a passion project of hers: “There was fashion, tons of food, and travel—all the things that I loved,” she said. “‘The Tig’ wasn’t just a hobby. It became a really successful business.”
And, while “The Tig” was successful, it wasn’t on Goop’s level, royal author Tina Brown said. “What ‘The Tig’ lacked was Gwyneth’s sly positioning that she was in on the joke of monetizing eyeballs,” Brown said. “The wink-wink sensationalism of Goop’s ‘This Smells Like My Vagina’ candle would never have found itself onto Meghan’s earnestly tasteful ‘Tig.’”
Meghan has been hanging out with Paltrow, by the way—earlier this year she and Harry joined Paltrow, Cameron Diaz, Bumble founder and CEO Whitney Wolfe Herd, and their husbands for sushi in Montecito.
-
Katie Holmes Is on a Minimalist StreakThe actress wore a slip dress with a '90s styling cue–plus her favorite Mary Janes.
-
Halle Berry Describes the Moment She Says a Doctor Refused to Say the Word "Menopause""I thought: 'OK, I have to do what no man can do. I have to say it.'"
-
More Than 30 Years' Later, 'Mrs. Doubtfire' Child Stars Enjoy a "Little Reunion""Mara Wilson and Matthew Lawrence still feel like my siblings."
-
There’s A Poignant Reason Why Prince Harry and Meghan Markle’s Upcoming Visit to Nigeria Will Be Especially Meaningful to ThemThe couple will travel there next month, following a stop for Harry in the U.K. to mark the Invictus Games’ 10-year anniversary on May 8.
-
Chrissy Teigen Went Instagram-Official With Meghan Markle's JamA GRID post, y'all.
-
Curiously, Just as Meghan Markle Sends Samples of Her New Strawberry Jam Out, the Buckingham Palace Shop Starts Promoting Its Own Strawberry Jam on Social MediaThe clip promoting the Buckingham Palace Shop’s product—we cannot make this up—is set to Mozart’s “Dissonance Quartet.”
-
Meghan Markle’s New Podcast with Lemonada Media Is Reportedly Delayed “Until Next Year At the Earliest”There’s a reason for the holdup.
-
Melissa McCarthy Defends Meghan Markle From Critics Who Are "Threatened" by HerMcCarthy once starred in the duchess' 40th birthday video.
-
Will Prince Archie and Princess Lilibet Appear in Prince Harry and Meghan Markle’s Two New Netflix Series?Filming for both shows—about polo and cookery—began this month.
-
Yes, That’s Meghan Markle’s Calligraphy on American Riviera Orchard’s LogoEverything having to do with the lifestyle brand seems personal to the Duchess of Sussex.
-
Meghan Markle’s New Netflix Cookery Show Begins Filming Today—But Not Where You’d Expect It to Be ShotThe Sussexes are having a busy week this week, shooting both of their his-and-her Netflix shows and rolling out the first product offering for Meghan’s new lifestyle brand American Riviera Orchard.
