Unless you've been living under a Wi-Fi-less rock, you know the recent Star Wars reboot is a big deal. Also a big deal? The fact that a woman was cast as the epic film's lead. So why is Daisy Ridley's character Rey is missing from the official Hasbro Star Wars: The Force Awakens action figure pack that's being sold at Target?
The pack includes characters who, while still important, are not the stars of the movie. Finn, Poe Dameron, Chewbacca, Kylo Ren, a First Order TIE Fighter and a Stormtrooper all made it into the set, seen above.
Predictably, fans are upset and have begun contributing to an already existing #WheresRey hashtag:
This isn't the first time Target has sold merchandise that overlooked a female Star Wars lead. Earlier this year, they replaced Leia with Luke Skywalker on a shirt that is no longer being sold.
In response to the action figure backlash, Target spokesperson Lee Henderson told The Daily Beast: "We expect fans to see more of her as new products roll out, now that the film has been released. We don't want to spoil any surprises, but fans will start to see more of her in 2016."
This is dumb and exhausting. Looking forward to 2016 and more excuses as to why she wasn't there in the first place.
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