Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Style at Large
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • Cummerbund Belts
    • October Books
    • Janine Nabers
    • 2026 Beauty Awards
    • COS New Arrivals
    • VSFW
    1. Culture
    2. TV shows

    How 'Feud: Bette and Joan' Got Away with Saying the C-Word on TV

    Well, that was unexpected.

    By Mehera Bonner
    Published 6 March 2017 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    In the event that you didn't watch Sunday night's premiere of Feud: Bette and Joan (please amend that immediately, by the way), the show had a huge OMG moment when one of the characters dropped the C-word, AKA one of the worst and most unacceptable things you can call a woman, and a word you very rarely hear on television.

    "We felt that it wasn't gratuitous," Feud showrunner Tim Minear explains to The Hollywood Reporter. "It was gratuitous coming from the mouth of the character, but it wasn't gratuitous in terms of the story that we're telling. One well-placed epithet like that is like a bracing, toss of cold water in the audience's face and it says something. Not if you're dropping it every five seconds. So that's why it's there; it's there because that's the ugly soul that we're exposing a little bit."

    - YouTube  - YouTube
    Watch On

    As THR notes, the c-word isn't often used on TV—even on premium channels like HBO (though it's been used on Sex and the City). However, Feud airs on FX, a basic cable network—which means its inclusion of the word is slightly more taboo. The show likely got away with it thanks to it's 10 p.m. time slot, the fact that it isn't a broadcast network, and the fact that Ryan Murphy is an unstoppable force of nature in the entertainment world.

    Latest Videos FromMarie Claire
    Watch full video here:

    That said, it's certainly jarring to hear this word on television. But while some might be offended, you cant deny that Feud is portraying an accurate depiction of sexism in Hollywood.

    Follow Marie Claire on Facebook for the latest celeb news, beauty tips, fascinating reads, livestream video, and more.

    You may like
    • stassi schroeder gets her hair and makeup done in a robe in a still from house of stassi Why Is Reality TV Suddenly Breaking the Fourth Wall?
    • A photo of Nikki Ogunnaike with an inset photo of Jazzy Collins and text reading Money. Power. Style. Nice Talk with Nikki Ogunnaike How Do Problematic Contestants Keep Getting Cast on Reality TV? A Casting Director Explains
    • A photo of Nikki Ogunnaike with an inset photo of Frances Berwick and text reading Money. Power. Style. Nice Talk with Nikki Ogunnaike Frances Berwick Is Bravo's Secret Weapon
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Mehera Bonner
    Social Links Navigation
    Entertainment Editor

    Mehera Bonner is a celebrity and entertainment news writer who enjoys Bravo and Antiques Roadshow with equal enthusiasm. She was previously entertainment editor at Marie Claire and has covered pop culture for over a decade.

    Read more
    A photo of Nikki Ogunnaike with an inset photo of Frances Berwick and text reading Money. Power. Style. Nice Talk with Nikki Ogunnaike
    Culture Frances Berwick Is Bravo's Secret Weapon The Chairman of Bravo and Peacock Unscripted chats about the evolution of reality TV and why the shows are no longer in the "guilty pleasure bucket."
    By Lia Beck
    A woman in a blue shirt (Amber Midthunder as Rita Desjardin) uses her phone while standing at the front of a high-school classroom, in Prime Video's 'Carrie.'
    TV shows In 'Carrie,' Amber Midthunder Brings a Classic Horror Story Down to Earth The 'Prey' actress discusses crafting a "self-aware" Miss Desjardin for Prime Video's TV adaptation.
    By Quinci LeGardye
     
     
    The costume designer of 'Verity' breaks down the outfits worn by Dakota Johnson and Anne Hathaway
    Fashion How Blood-Red Versace and "Protective" Sweaters Bring 'Verity' Villains to Life
    By Meguire Hennes
    Lake Rucker, Jasmine Goode, Venita Aspen, and Mia Calabrese staring at the camera
    TV shows What It's Like to Be Black and On Bravo In a candid conversation, cast members discuss navigating the world of reality TV as Black women.
    By Blake Newby
     
     
    Latest in TV shows
    a split image of michaella wearing an orange leather dress and rob wearing a brown suit and white t-shirt in promotional shots for love is blind season 11
    TV shows 'Love Is Blind' Pair Michaella and Rob Went From "Dud" to Engaged—Are They Still Together?
    A group of women (l-r Wilnie Louis, Brittany Bianco, Kara Grumoli, Dr. Sahar Mostafavi, Diana Perrone, Jacqueline Guelli, Michaella Giorgio, Sarah Williams) toast with gold cups, in 'Love Is Blind' season 11.
    TV shows The Pods Are Open: Meet 'Love Is Blind' Season 11's Cast of Proud Bostonians
     
     
    a split image of sarah williams wearing a green cocktail dress and john shannon in a green polo folding his arms in a promo shot for love is blind season 11
    TV shows Are Sarah and John From 'Love Is Blind' Still Together—Despite Their Many Different Views?
    A teenage girl wearing a patchwork blouse (Summer H. Howell as Carrie), in Prime Video's 'Carrie.'
    TV shows Mike Flanagan Says 'Carrie' Season 2 Could Place Her in a "Larger Universe"
     
     
    Latest in News
    Prince Harry and Meghan Markle walking in front of a large sign on a building that says CLUB
    Royals Prince Harry and Meghan Markle "Never Agreed" to Their Working Arrangement
    Bella Hadid celebrated her 30th birthday in a vintage Roberto Cavalli corset and a matching midi skirt
    Celebrity Style This Vintage Roberto Cavalli Corset Is Bella Hadid's Best 30th Birthday Present
     
     
    Jennifer Lawrence accessorized her denim biking outfit with a studded belt, a leading trend for Spring 2027
    Celebrity Style Spring 2027's Top Accessory Trend Finishes Jennifer Lawrence's Biking Look
    Meghan Markle pulling up the collar on her coat and smiling
    Royals Meghan Markle's Bare Ears and Simple Rings "Send a Powerful Message"
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.