Burberry's New Logo and Monogram Have Finally Been Unveiled
They were designed from scratch in four weeks.
Riccardo Tisci is ushering a new creative wave into the luxury brand Burberry. Today, Tisci, the chief creative officer of the fashion house, unveiled Burberry's new logo: "Burberry London England" in black capital letters over a white print. Tisci also unveiled a new monogram print—white B letterings intertwined in an orange and-beige woven pattern. The bright design was inspired by Tisci's dive into Burberry's archives, where he found a design from 1908.
In a series of emails released on the brand's Instagram account, they showed Tisci asking Peter Saville (he re-designed the Calvin Klein logo with Raf Simons last year) to design the logo and monogram in just four weeks. Saville delivered.
"Peter is one of our generation's greatest design geniuses," said Tisci in a statement. "I'm so happy to have collaborated together to reimagine the new visual language for the house."
This new logo is the first update for Burberry in decades, which marks an important point in history for the luxe brand and comes just in time before Tisci's first Burberry runway show at London Fashion Week in September.
A post shared by Burberry (@burberry)
A photo posted by on
Formerly of Givenchy, Tisci took over Burberry after Christopher Bailey, then chief creative officer and president, left the company in 2017. As designers jump from one fashion house to another, you can most definitely expect a change in that brand's visions and designs. As a fan of Givenchy, I, for one, can't wait to see what Tisci brings to the table for Burberry at FW.
A post shared by Burberry (@burberry)
A photo posted by on
A post shared by Burberry (@burberry)
A photo posted by on
A post shared by Burberry (@burberry)
A photo posted by on
A post shared by Burberry (@burberry)
A photo posted by on
RELATED STORIES
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Marina Liao is the former fashion news editor at Marie Claire, where she covered celebrity style (from Meghan Markle to Katie Holmes), fashion trends, and shopping advice, plus conducted original interviews with industry insiders. She's now the Senior Commerce Editor at House Beautiful, where she owns coverage on deals and sales across home decor and accessories, in-depth product reviews on furniture and appliances, as well as news around new product launches since 2023. With help from leading designers and tastemakers, Marina spotlights quality products while tracking current design trends, a skill she’s mastered over six years in fashion media. Marina holds a bachelor’s degree in journalism from Stony Brook University, beginning her career in narrative-driven commerce coverage as an editorial assistant at PopSugar.
-
Nutritionist Gabriela Peacock Reveals How She's Helping "Dear Friend" Princess Beatrice During Her Second Pregnancy
"It's been truly wonderful to share this journey with someone so close."
By Danielle Campoamor Published
-
Angelina Jolie Says Motherhood Keeps Her From Feeling Lonely
"My work is not everything. Being a parent is everything."
By Danielle Campoamor Published
-
Princess Kate Stresses the "Importance of Love" During the "Most Difficult Times" in Emotional Christmas Letter
"Love is the light that can shine bright, even in our darkest times."
By Danielle Campoamor Published
-
Fashionable Gift Ideas for Every Type of Personal Style
From the classic dresser to the eccentric trendsetter.
By Emma Childs Published
-
Strathberry's Black Friday Sale Majorly Discounts Meghan Markle and Jennifer Lopez's Favorite Bags
Strathberry's best styles are 25 percent off.
By Kelsey Stiegman Last updated
-
How Do You Find Your Personal Style?
From Gen Alpha to an almost-centenarian, we asked six stylish people to share how they discovered their formula for getting dressed.
By Emma Childs Published
-
The Loewe Bags Everyone's Manifesting Right Now
From modern styles to heritage classics, these are the most coveted styles of the moment.
By Lauren Tappan Published
-
7 Late Fall Essentials Marie Claire Editors Bought for November
Here are all the fashion and beauty must-haves to covet for the kickstart of the holiday season.
By Marie Claire Editors Published
-
This Winter’s Shoe Trends Embrace Individual Style
From edgy moto boots to classic loafers, there’s a shoe to suit every taste.
By Emma Childs Published
-
Fashion Girls Are Using Sheer Knee-High Socks to Level Up Their Looks
The perfect balance between not too bare and not too boring.
By Emma Childs Published
-
’80s-Era Leather Bombers Are the Season’s It Coat Trend
The style took off during Fashion Month but has legs to last through winter and spring.
By Emma Childs Last updated