Riccardo Tisci is ushering a new creative wave into the luxury brand Burberry. Today, Tisci, the chief creative officer of the fashion house, unveiled Burberry's new logo: "Burberry London England" in black capital letters over a white print. Tisci also unveiled a new monogram print—white B letterings intertwined in an orange and-beige woven pattern. The bright design was inspired by Tisci's dive into Burberry's archives, where he found a design from 1908.
In a series of emails released on the brand's Instagram account, they showed Tisci asking Peter Saville (he re-designed the Calvin Klein logo with Raf Simons last year) to design the logo and monogram in just four weeks. Saville delivered.
"Peter is one of our generation's greatest design geniuses," said Tisci in a statement. "I'm so happy to have collaborated together to reimagine the new visual language for the house."
This new logo is the first update for Burberry in decades, which marks an important point in history for the luxe brand and comes just in time before Tisci's first Burberry runway show at London Fashion Week in September.
Formerly of Givenchy, Tisci took over Burberry after Christopher Bailey, then chief creative officer and president, left the company in 2017. As designers jump from one fashion house to another, you can most definitely expect a change in that brand's visions and designs. As a fan of Givenchy, I, for one, can't wait to see what Tisci brings to the table for Burberry at FW.
RELATED STORIES
-
Bella Hadid Brings Her Own Cowboy Boots to Set for Her 'Yellowstone' CameoThe supermodel put a personal touch on her character's wardrobe.
-
22 Last-Minute Holiday Finds From J.CrewSweaters, party dresses, winter coats, and more at a whopping 60 percent off.
-
Queen Camilla's Son Says He "Learned" to Stay Out of William and Harry's "World"Tom Parker Bowles said "it was appalling what they went through."
-
8 Classics From Amal Clooney’s Capsule WardrobeFrom fitted blazers to delicate kitten heels.
-
10 Holiday Gifts Marie Claire Editors Are Giving and GettingUse our guide to simplify your shopping experience.
-
Fashionable Gift Ideas for Every Type of Personal StyleFrom the classic dresser to the eccentric trendsetter.
-
Strathberry's Black Friday Sale Majorly Discounts Meghan Markle and Jennifer Lopez's Favorite BagsStrathberry's best styles are 25 percent off.
-
How Do You Find Your Personal Style?From Gen Alpha to an almost-centenarian, we asked six stylish people to share how they discovered their formula for getting dressed.
-
The Loewe Bags Everyone's Manifesting Right NowFrom modern styles to heritage classics, these are the most coveted styles of the moment.
-
7 Late Fall Essentials Marie Claire Editors Bought for NovemberHere are all the fashion and beauty must-haves to covet for the kickstart of the holiday season.
-
This Winter’s Shoe Trends Embrace Individual StyleFrom edgy moto boots to classic loafers, there’s a shoe to suit every taste.
