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    1. Fashion

    Fashion Mis-Statements

    In this age of label-mania, none of us want to cause a gaffe riot. Hence, our first ever Fashionista Pronunciation Guide.

    By Maureen Dempsey
    Published 14 November 2006 In News

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    Tony Soprano bought Carm some high-quality "Hermeez." Showgirls' Nomi Malone gushed about "Ver-sayze." One of our own fashion editors arrived in NYC convinced that DKNY was "Dick-knee." It happens to the best of us . . .

    ANDREW GN \jen\

    This Singapore-born designer's name rhymes with "Zen"—the antithesis of his opulently embellished clothes.

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    ANNA SUI \swee\

    Maybe it was her cowgirl collection, but her surname did elicit the pig call "sueeee!!!" Think "sweet" sans the T.

    AQUASCUTUM \ah-kwa-skew-tum\

    As you'll remember from Latin class, this name merges aqua (water) and scutum (shield)—and these British raincoats have lived up to it for well over a century.

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    BALENCIAGA \ba-len-see-ah-ga\

    Today's head designer, Nicolas Ghesquiere \nee-coh-la guess-kee-air\, is also a mouthful. Rather delicious, he is, too!

    BEHNAZ SARAFPOUR \ben-oz sah-rafpoor\

    This A-list designer is simply "Behnaz"; her clientele—mostly rich-girlsin- a-hurry—rarely have time to manage both her first and last name.

    CESARE PACIOTTI \che-sah-ray pa-chotee\

    We say ciao and get all choked up over his gorgeous footwear.

    CHLOË SEVIGNY \sev-en-ee\

    This actress/designer's muse is seven times a style icon.

    DRIES VAN NOTEN \dreez van no-ten\

    The first name rhymes with "trees," which is easy to remember: The Belgian scattered gold leaf through his fall collection.

    HERMÈS \er-mez\

    So, who's going to tell Tony Soprano that the formidable French house ne pronounce pas the "h"? The second syllable rhymes with "fez."

    INEZ VAN LAMSWEERDE \in-ez van lams-veerd\ & VINOODH MATADIN \vihnood mat-a din\

    Even seasoned fashionistas need travel guides to navigate the bumpy road through these photographers' multisyllabic monikers.

    MARCHESA \mar-kay-sah\

    Hollywood actresses are more than okay with what this London house offers.

    MIU MIU \mew-mew\

    No need to get into a catfight over it: Miuccia Prada's nickname is as easy to love as her funky secondary line.

    MONIQUE LHUILLIER \mo-neek loo-leeyay\

    Rumor is a lot of young actresses send their stylists over to pick up her glam gowns: Her name is a line many of them just can't learn.

    NATALIA VODIANOVA \vo-dee-ah-no-vah\

    She sounds like a prima ballerina and is grace personified on the catwalk.

    PETER SOM \sahm\

    Many a psalm has been sung to this young designer's heavenly clothes.

    PROENZA SCHOULER \pro-en-za skooler\

    "Schoul" rhymes with "drool"—and you might over their fabulous fall 2006 collection.

    RODARTE \ro-dar-tay\

    This exquisite label's hand-stitching and beading attest to the art of fashion (but pronounce all three syllables).

    SCARLETT JOHANSSON \joe-hansen\

    She looks Scandinavian—but doesn't go by "yo." It's Jo-hansson.

    SONIA RYKIEL \ree-kee-el\

    We're really keen on her resort collection.

    THAKOON \ta-koon\

    Suppress the urge to pronounce this onenamer "tha-koon." You wouldn't go out for "thigh food," would you?

    TIIU KUIK \tee-you kweek\

    Estonia exports models with impossibly long legs and impossibly short names.

    TRASTEVERINE \tras-te-ve-reen-eh\

    Italians believe all vowels are created equal: Give them their due.

    Maureen Dempsey
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